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Outside The Box Office - Learning From Facebook Ad Failures

http://tywhite.com/post/1482423170/learning-from-facebook-ad-failures

Outside The Box Office. November 4, 2010. Learning From Facebook Ad Failures. As with most folks who work in the tech business, I think it’s important to celebrate failures – they often teach us more than success. As such, I wanted to share a few Facebook Ads campaigns I experimented with and why they didn’t work. The question I wanted to answer after the almost-too-easy success with the All Smiles campaign. I set out to target three groups of fans with free downloads from A B and The Sea. Rdquo; instead...

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Outside The Box Office - Introducing Couch: Watch Videos With Friends Over...

http://tywhite.com/post/66888231883/introducing-couch-watch-videos-with-friends-over

Outside The Box Office. November 13, 2013. Introducing Couch: Watch Videos With Friends. Over the weekend, my friends Parris. Helped me hack together the first iteration of an idea that’s been in my head for far too long: a way to watch videos with friends, using Twitter as your remote. We’re calling it Couch, and you can play with it today at AddToCouch.com. Anyone else can do the same and keep adding to a queue of videos that everyone watches together. AddToCouch #YourHashtag http:/ YouTubeURL. First a...

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Outside The Box Office - Startup Culture Hacks To Drive Communication

http://tywhite.com/post/104265425623/startup-culture-hacks-to-drive-communication

Outside The Box Office. December 3, 2014. Startup Culture Hacks To Drive Communication. When I was interviewing at Eventbrite. Almost 5 years ago, I was supremely struck by the people I was interviewed by and the culture they exuded. I mentioned this to Julia Hartz (Cofounder, along with husband, Kevin), who was delighted that I noticed: “The culture here is what keeps me up at night and wakes me up in the morning.”. How can I help? The first Brite Camp had over half the company in attendance, and nearly...

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Outside The Box Office

http://tywhite.com/page/2

Outside The Box Office. September 4, 2013. There are worse things to wake up to than a Twitter message from one of your favorite bands, especially when it’s an idea for a hilarious and easily buildable website. I was lucky enough to wake up to such a message yesterday from Dale Earnhardt Jr Jr:. Someone needs to make a site called “InstaGrampa” where every pic gets auto doctored to make the subject look geriatric. Mdash; Dale Earnhardt Jr Jr (@dalejrjrmusic) September 3, 2013. 3 years ago - Permalink.

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Outside The Box Office - Understanding "Venture Scale"

http://tywhite.com/post/112146930913/understanding-venture-scale

Outside The Box Office. February 26, 2015. Understanding “Venture Scale”. Let’s look at what it takes to be a “venture scale” startup. Being venture scale, at its core, means being a business capable of growing quickly enough to give VC backers a potentially huge return on their investment in a fairly short timeframe ( 10 years, ideally 5-7). In order to do so, you’ll need to be pulling in about $100M in revenue in 5-7 years. Now, obviously, a lot of these sorts of numbers are unknowable up front, so you...

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Outside The Box Office - I am trying out a friend’s new app called Fluence...

http://tywhite.com/post/76250860379/i-am-trying-out-a-friends-new-app-called-fluence

Outside The Box Office. February 10, 2014. I am trying out a friend’s new app called Fluence. And recently received a submission I thought was worth posting here. Fluence allows artists to submit their music to bloggers for a small fee, as long as the blogger listens and gives feedback. It’s an idea I’ve hoped to see executed well for some time (I tried and couldn’t). In this case, Radio Nowhere. What kind of angle would you take with this? Great to hear you’ve enjoyed the posts! My name is Ty White.

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Outside The Box Office - Changing The Conversation About Entrepreneurship

http://tywhite.com/post/61519485587/changing-the-conversation-about-entrepreneurship

Outside The Box Office. September 17, 2013. Changing The Conversation About Entrepreneurship. Last week, I was invited to participate in a workshop at my alma mater, Davidson College. They recently launched an interdisciplinary Entrepreneurship Initiative. And had brought in the foremost expert on the intersection of innovation and education, Tony Wagner. To facilitate discussion with students, faculty, and alumni about what the Initiative might mean and become. While this work ethic is crucial, the curr...