petercanalichio.blogspot.com

Peter Canalichio

Tuesday, August 3, 2010. Brand licensing optimization – eight categories to consider. And when you did meet, did you take the time to inquire about the state and health of their overall business? A Is the overall brand licensing portfolio balanced? B How many licenses does the program have? C What percentage of the licenses comprises 80% of the net sales? A Is your program licensed in the right categories? B Does the brand have permission to extend into the existing licensed categories? B If so, who atte...

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Tuesday, August 3, 2010. Brand licensing optimization – eight categories to consider. And when you did meet, did you take the time to inquire about the state and health of their overall business? A Is the overall brand licensing portfolio balanced? B How many licenses does the program have? C What percentage of the licenses comprises 80% of the net sales? A Is your program licensed in the right categories? B Does the brand have permission to extend into the existing licensed categories? B If so, who atte...

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Peter Canalichio | petercanalichio.blogspot.com Reviews

https://petercanalichio.blogspot.com

Tuesday, August 3, 2010. Brand licensing optimization – eight categories to consider. And when you did meet, did you take the time to inquire about the state and health of their overall business? A Is the overall brand licensing portfolio balanced? B How many licenses does the program have? C What percentage of the licenses comprises 80% of the net sales? A Is your program licensed in the right categories? B Does the brand have permission to extend into the existing licensed categories? B If so, who atte...

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petercanalichio.blogspot.com

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Peter Canalichio: Canada Plays for Gold in Men's Hockey

http://petercanalichio.blogspot.com/2010/03/canada-plays-for-gold-in-mens-hockey.html

Tuesday, March 2, 2010. Canada Plays for Gold in Men's Hockey. Canada, you are a great nation and a great friend to America. Congratulations on an outstanding job hosting the world at the Vancouver Olympic Winter Games. Sunday your men's hockey team plays the USA for the gold medal. I know how important this game is to you. So best of luck and know you can hold your head up high regardless of the outcome. Subscribe to: Post Comments (Atom). Licensing Brands, Inc. Canalichio Investments, Inc.

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Peter Canalichio: March 2010

http://petercanalichio.blogspot.com/2010_03_01_archive.html

Tuesday, March 2, 2010. Canada Plays for Gold in Men's Hockey. Canada, you are a great nation and a great friend to America. Congratulations on an outstanding job hosting the world at the Vancouver Olympic Winter Games. Sunday your men's hockey team plays the USA for the gold medal. I know how important this game is to you. So best of luck and know you can hold your head up high regardless of the outcome. Subscribe to: Posts (Atom). Licensing Brands, Inc. Canalichio Investments, Inc.

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Peter Canalichio: Five strategies to increase the value of your brand

http://petercanalichio.blogspot.com/2010/01/five-strategies-to-increase-value-of.html

Monday, January 11, 2010. Five strategies to increase the value of your brand. So here are my five strategies to improve your brand:. 8226; Stay solution focused. Product engineers and marketers are notorious for creating all kinds of new features for existing products. If the features, however, don’t provide a specific benefit that the consumer needs, or are not intuitive, those features may end up hurting the brand. Remember how hard it used to be to program a VCR? Subscribe to: Post Comments (Atom).

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Peter Canalichio: Brand licensing optimization – eight categories to consider

http://petercanalichio.blogspot.com/2010/08/brand-licensing-optimization-eight.html

Tuesday, August 3, 2010. Brand licensing optimization – eight categories to consider. And when you did meet, did you take the time to inquire about the state and health of their overall business? A Is the overall brand licensing portfolio balanced? B How many licenses does the program have? C What percentage of the licenses comprises 80% of the net sales? A Is your program licensed in the right categories? B Does the brand have permission to extend into the existing licensed categories? B If so, who atte...

5

Peter Canalichio: September 2009

http://petercanalichio.blogspot.com/2009_09_01_archive.html

Wednesday, September 30, 2009. Three ways to expand the licensing value of your brand. To best help you understand how to expand the licensing value of your brand, let's take a step back and reflect on why companies choose to brand their products in the first place. This not only strengthens the brand's overall reputation, but increases the licensing program's overall value. In summary, three ways to expand the licensing value of your brand include:. 8226; Strengthening your brand's reputation. Canalichi...

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Tuesday, August 3, 2010. Brand licensing optimization – eight categories to consider. And when you did meet, did you take the time to inquire about the state and health of their overall business? A Is the overall brand licensing portfolio balanced? B How many licenses does the program have? C What percentage of the licenses comprises 80% of the net sales? A Is your program licensed in the right categories? B Does the brand have permission to extend into the existing licensed categories? B If so, who atte...

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