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Successes and failures in advertising

An honest and open behind the scenes look at building a modern advertising agency with ambition perhaps too grand for its own sake. But hey, why not try it.

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Successes and failures in advertising | petterilillberg.typepad.com Reviews
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An honest and open behind the scenes look at building a modern advertising agency with ambition perhaps too grand for its own sake. But hey, why not try it.
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Successes and failures in advertising | petterilillberg.typepad.com Reviews

https://petterilillberg.typepad.com

An honest and open behind the scenes look at building a modern advertising agency with ambition perhaps too grand for its own sake. But hey, why not try it.

INTERNAL PAGES

petterilillberg.typepad.com petterilillberg.typepad.com
1

Successes and failures in advertising

http://petterilillberg.typepad.com/petteri_lillberg

Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. July 01, 2013. From an advertising agency to a creative company McCann Finland's first six months in 2013. A recent example of an idea superchargerd by digital is of course our Cannes Lion-winning and Epica-awarded   Facebook in Your Pants. 0160;-campaign that gathered a multimillion audience, blogger debate and global feedback and conversation. All with a miniscule budget. . 0160;that made the the voice...

2

Successes and failures in advertising: May 2013

http://petterilillberg.typepad.com/petteri_lillberg/2013/05/index.html

Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. June 2013 ». May 27, 2013. Creativity every Chief Marketing Officer wants. A good two years ago, IBM conducted a landmark global study amongst 1.500 top execs on skill sets required for success in an ever-changing business environment. Now, perhaps surprisingly at the time these international leaders singled-out. So, next time we go and talk to a client, lets see whether we can drive the discussion forwa...

3

Petteri Lillberg

http://petterilillberg.typepad.com/about.html

Living the successes and failures of an agency re-start. Living the successes and failures of an agency re-start.

4

Three simple steps to more creative strategy - Successes and failures in advertising

http://petterilillberg.typepad.com/petteri_lillberg/2013/05/three-simple-steps-to-more-creative-strategy.html

Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. Laquo; The death of 360. The need for Radical Simple Strategy.for Agencies ». May 13, 2013. Three simple steps to more creative strategy. Another friend of mine, with extensive experience from consulting, agency and client sides, was clearly onto something when he noted that best planning is usually done by the agencys senior creative teams. Besides the teaming implications, what he meant was of cour...

5

The need for Radical Simple Strategy...for Agencies - Successes and failures in advertising

http://petterilillberg.typepad.com/petteri_lillberg/2013/05/the-need-for-radical-simple-strategyfor-agencies.html

Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. Laquo; Three simple steps to more creative strategy. Creativity every Chief Marketing Officer wants ». May 22, 2013. The need for Radical Simple Strategy.for Agencies. I know a thing or two about making the simple complicated. Be that solving client challenges or running a business. For us in the agencies, what does this mean? Thirdly, while agency and production fees pale in comparison to many other ele...

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Successes and failures in advertising

Successes and failures in advertising. Petteri Lillberg s agency blog. Subscribe to this blog's feed. July 01, 2013. From an advertising agency to a creative company McCann Finland's first six months in 2013. A recent example of an idea superchargerd by digital is of course our Cannes Lion-winning and Epica-awarded   Facebook in Your Pants. 0160;-campaign that gathered a multimillion audience, blogger debate and global feedback and conversation. All with a miniscule budget. . 0160;that made the the voice...

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