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Gallant on Loyalty | Customer Loyalty is a lot more than technology

Customer Loyalty is a lot more than technology (by Paul Gallant)

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Gallant on Loyalty | Customer Loyalty is a lot more than technology | pgallant.wordpress.com Reviews

https://pgallant.wordpress.com

Customer Loyalty is a lot more than technology (by Paul Gallant)

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October | 2010 | Gallant on Loyalty

https://pgallant.wordpress.com/2010/10

Customer Loyalty is a lot more than technology. Archive for October, 2010. October 29, 2010. My grocer knows me? My thoughts how rewards support customer loyalty. Blog at WordPress.com. Create a free website or blog at WordPress.com.

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My grocer knows me? | Gallant on Loyalty

https://pgallant.wordpress.com/2010/10/29/my-grocer-knows-me

Customer Loyalty is a lot more than technology. My grocer knows me? October 29, 2010. Many customer intimacy advocates use the story of the old corner grocer and how he knew everyone by name. The tale is apocryphal but it suits the purpose. Here’s a head scratching lead in for anyone who shops today at a Canadian grocery store –. Grocery Store # 3 I haven’t signed up for email, so they never bother to send me anything. Wondering if anyone will ever look at purchase history vis a vis e communication.

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Why don’t the leaders in customer loyalty have loyalty programs? | Gallant on Loyalty

https://pgallant.wordpress.com/2010/01/11/why-don’t-the-leaders-in-customer-loyalty-have-loyalty-programs

Customer Loyalty is a lot more than technology. Why don’t the leaders in customer loyalty have loyalty programs? January 11, 2010. Brand Keys ( www.brandkeys.com/awards/. 2009 Brand Keys Customer Loyalty Engagement Index showed numerous winners that don’t have customer loyalty programs. Companies like Apple, Walmart and Grey Goose and Google rank among the top 10. So should you dump your points based programs? 1) Operational Excellence Be the low cost provider ( Walmart). From → Uncategorized. You are co...

4

About | Gallant on Loyalty

https://pgallant.wordpress.com/about

Customer Loyalty is a lot more than technology. I am a loyalty and customer strategy marker with a keen interest in all things loyalty. I comment on the disconnect between marketing strategy and execution. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. Notify me of new comments via email.

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Loyalty is an outcome. | Gallant on Loyalty

https://pgallant.wordpress.com/2009/09/30/loyalty-is-an-outcome

Customer Loyalty is a lot more than technology. Loyalty is an outcome. September 30, 2009. I’m tired of marketers referring to Loyalty as a program. Or as they say in the UK, a scheme. Makes it sound like a ploy doesn’t it? I think that it comes from the over reliance on technology to solve marketing issues. Certainly you need a points or miles engine, or some way to track activity, but loyalty is not a program. Many companies share the 4 or 7 or 12 steps (! To loyalty, but its not that simple. Very good...

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Gallant on Loyalty | Customer Loyalty is a lot more than technology

Customer Loyalty is a lot more than technology. My grocer knows me? October 29, 2010. Many customer intimacy advocates use the story of the old corner grocer and how he knew everyone by name. The tale is apocryphal but it suits the purpose. Here’s a head scratching lead in for anyone who shops today at a Canadian grocery store –. Grocery Store # 3 I haven’t signed up for email, so they never bother to send me anything. Wondering if anyone will ever look at purchase history vis a vis e communication.

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