philgomes.com

lschwar2.wordpress.com

About | Lauren Schwartz

https://lschwar2.wordpress.com/about

Public relations student at the University of Oregon. Hello, and welcome to my blog! Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email.

blog.jonudell.net

Annotating the web: my new job | Jon Udell

https://blog.jonudell.net/2015/03/22/annotating-the-web-my-new-job

Strategies for Internet citizens. Annotating the web: my new job. I’m delighted to announce that I’ll start a new job tomorrow, as product manager for Hypothesis. We’re a small team chartered to build open annotation software for the web. We expect it will be useful in many domains, including education, science, journalism, and government. I’ve long imagined a standards-based annotation layer for the web. Now’s my chance to help make it real. Exciting! This entry was posted in Uncategorized. I will look ...

techdirt.com

Bizarre Trend: Journalism Professors Using Klout Scores As Part Of Students' Grades | Techdirt

https://www.techdirt.com/articles/20121020/01463320773/bizarre-trend-journalism-professors-using-klout-scores-as-part-students-grades.shtml

Looking Beyond TPP: US & EU Planning More. UK Officials Duel Over Social Media Personal. Too Much Free Time. Tue, Oct 30th 2012 3:03am. We've raised questions in the past about the relevance of "Klout" scores. If you don't know, Klout is one of a few companies that try to measure "influence" online by looking at your social media. Bizarre Trend: Journalism Professors Using Klout Scores As Part Of Students' Grades. Adam Singer sent over examples of two separate journalism professors who think so. So the n...

lschwar2.wordpress.com

Keep the Conversation Going | Lauren Schwartz

https://lschwar2.wordpress.com/2013/05/12/keep-the-conversation-going

Public relations student at the University of Oregon. Keep the Conversation Going. Posted on May 12, 2013. Keep the Conversation Going. In my Strategic Public Relations and Communication course, we are examining the effects of companies’ social media engagement. My group has analyzed the social media presence of an online sock company based in Portland, Ore. We first identified the company, Sock it to Me. In comparison to its three competitors. Which could result from problems with being consistent in ap...

remainrelevant.blogspot.com

Remain relevant in changing times

http://remainrelevant.blogspot.com/2006/07/connection-between-ethics-and.html

Remain relevant in changing times. The connection between ethics and relevance: what we can learn from astroturfing. A group of us at Edelman had an interesting conversation today about astroturfing. It's a wonderfully descriptive term that refers to what happens when people try to start a grassroots movement that's not quite real. In this particular case, we were discussing whether it's ever. OK for Edelman employees. Posted by Marilynn Mobley @ 7/07/2006 10:14:00 PM. Links to this post. Meanwhile, I wi...

lschwar2.wordpress.com

Come one, Come All! | Lauren Schwartz

https://lschwar2.wordpress.com/2013/04/22/come-one-come-all

Public relations student at the University of Oregon. Come one, Come All! Posted on April 22, 2013. In a world where multitudes of people are trying to create “buzz”, information overload is noisier and more overwhelming than ever. While this noise is cacophonous, it is also quite exciting. Our messages are constantly in competition with each other’s which means we must be creative and strategic in every message we devise, whether it be a tweet or a new website. Learning about new media and our constantl...

davidbinkowski.com

David Binkowski.com: Fake Facebook Likes and Twitter Followers -- And the Implications for Brands

http://www.davidbinkowski.com/2012/09/fake-facebook-likes-and-twitter.html

That's "award-winning" word of mouth marketer to you, pal! Thursday, September 20, 2012. Fake Facebook Likes and Twitter Followers - And the Implications for Brands. This post originally appeared on the Large Media blog. So we gave it a try. Who Are These People? What Was The Value? What we found is that doing so as an experiment told us what we already knew - buying numbers delivered on the follower count, but that's about it. These followers don't account for a single reply, retweet, mention or oth...

davidbinkowski.com

David Binkowski.com: Companies Should Avoid "Socialteering"

http://www.davidbinkowski.com/2012/11/companies-should-avoid-socialteering.html

That's "award-winning" word of mouth marketer to you, pal! Friday, November 02, 2012. Companies Should Avoid "Socialteering". In the wake of Hurricane Sandy, I've seen brands doing Like or retweeting promotions whereby they'll donate money to the Red Cross et al for each action followers and fans take. Don't Please, don't. I'm calling this distasteful phenomenon "socialteering". Updated at 8:44 PM:. Posted by David Binkowski. Subscribe to: Post Comments (Atom).

davidbinkowski.com

David Binkowski.com: Everything That's Wrong With Social Media in One GIF

http://www.davidbinkowski.com/2013/01/everything-thats-wrong-with-social.html

That's "award-winning" word of mouth marketer to you, pal! Thursday, January 10, 2013. Everything That's Wrong With Social Media in One GIF. I submit to the jury:. Posted by David Binkowski. Oh, that made me laugh and laugh. Combo pack, huh? Tweet with you Pinterestac Facebook Followers. Whom are surely exhausted from the miles they trekked across the land of Linkedin to ask you a Quora. Yeah Sorry. That post must have sucked some neurons out of my head. You know, nature abhors a vacuum.