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Philipp Rauschnabel, PhD - Assistant Professor of Marketing

Dr. Philipp Rauschnabel: Marketing Researcher, Consultant, Speaker & Instructor. Expert in Branding, Social Media, Augmented Reality Smart Glasses / AR.

http://www.philipprauschnabel.com/

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Philipp Rauschnabel, PhD - Assistant Professor of Marketing | philipprauschnabel.com Reviews
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Dr. Philipp Rauschnabel: Marketing Researcher, Consultant, Speaker & Instructor. Expert in Branding, Social Media, Augmented Reality Smart Glasses / AR.
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Philipp Rauschnabel, PhD - Assistant Professor of Marketing | philipprauschnabel.com Reviews

https://philipprauschnabel.com

Dr. Philipp Rauschnabel: Marketing Researcher, Consultant, Speaker & Instructor. Expert in Branding, Social Media, Augmented Reality Smart Glasses / AR.

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1

i-com Archive - Philipp Rauschnabel

http://www.philipprauschnabel.com/tag/i-com

Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. Smart Glasses – Fashion or Technology? July 14, 2016. July 27, 2016. Our understanding of wearables is: They are a prototypical example of Fashnology. That is, a combination of functions associated with fashion and technology. How can we explain Fashnology? Our recent research provides insights! Journal of interactive media. Special issue on smart glasses.

2

Uncategorized Archive - Philipp Rauschnabel

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Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. May 11, 2016. July 6, 2016. Youtube interview on smart glasses. March 25, 2016. April 5, 2016. My students’ Social Media Projects. March 12, 2016. April 10, 2016. This term, I am teaching MKT463 – Digital Analytics and Content Marketing at The University of Michigan-Dearborn. MKT463 is an applied hands-on class with an emphasis on social media marketing. January 29, 2016.

3

Academic Teaching

http://www.philipprauschnabel.com/teaching

Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. I have been teaching university level classes and professional/executive level courses for more than six years. Core topics include Principles of Marketing, Social Media Marketing, Quantitative Market Research, Brand Management, and Consumer Psychology. I have taught in the US, Germany, China, and France. 2012: Excellence in Teaching Award, Bamberg, Germany. Sup de Co Montp...

4

wearable devices Archive - Philipp Rauschnabel

http://www.philipprauschnabel.com/tag/wearable-devices

Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. Smart Glasses – Fashion or Technology? July 14, 2016. July 27, 2016. Our understanding of wearables is: They are a prototypical example of Fashnology. That is, a combination of functions associated with fashion and technology. How can we explain Fashnology? Our recent research provides insights! Journal of interactive media. Special issue on smart glasses.

5

Definition of social media marketing & strategy | research

http://www.philipprauschnabel.com/2016/05/strategic-definition-of-social-media-marketing

Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. New Publication: Conceptualization and Definition of Social Media Marketing Strategy. May 6, 2016. September 8, 2016. What is Social Media Marketing? What is a ‘good’ definition of social media marketing? So, what is social media marketing? How can it be defined? Here is our definition of social media marketing. Social media marketing is an interdisciplinary and cross-funct...

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Hochschul- und Bildungspartner des SMI

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Hochschul- & Bildungspartner. Dualer Masterstudiengang „Digital Business“. Social Media & Online Marketing Studien. Social Media & Online Marketing Events 2016. Social Media Coaching für Schüler, Azubis, Praktikanten, Studenten. Enterprise Social Networks (ESN). Social Media & Online Marketing. Personalgewinnung & -marketing mit Social Media. Management der digitalen Transformation. Social Media Recht & Datenschutz. Social Media & Online Marketing. Recruiting in Social Networks. 8211; und Tool.

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Philipp Rauschnabel, PhD - Assistant Professor of Marketing

Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. Augmented Reality Smart Glasses. May 31, 2015. FASHNOLOGY :Fashon and Technology. Augmented Reality Smart Glasses are a new generation of wearable devices, and prominent examples include Microsoft Hololens or Google Glass. Smart Glasses combine (and melt) the virtual world with the physical world. May 31, 2015. May 31, 2015. Welcome to my Website! November 23, 2016. Researc...

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