philsasso.blogspot.com
Sasso on Marketing: August 2010
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Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns. Friday, August 27, 2010. Identity Crisis: Your Marketing Identity vs. Your Marketing Image. Last week, I mentioned how marketers need to be aware of buyer's expectations, like doctors wearing white lab coats. In this case, if image is personality then identity is character.). Identity is also about knowing who you are as a brand and being true to that. If you are a hi...
philsasso.blogspot.com
Sasso on Marketing: July 2011
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Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns. Friday, July 22, 2011. Like most guys, I like tools. In fact, judging from Beth's collection of kitchen gadgets and cookbooks, women like tools, also. But they don't call them "tools". A tool is just an item that makes a job easier - or in some cases possible. Want to boost sales? Perhaps it's time to retool your marketing. Are you using them properly? Posted by Phil Sasso.
philsasso.blogspot.com
Sasso on Marketing: March 2011
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Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns. Monday, March 28, 2011. Marketing technology is moving at breakneck speed. Take the mobile web. In the fourth quarter of 2010, smart phones outsold computers for the first time ever. Do you know what that means to you as a marketer? Chances are a competitor does. And today using cutting-edge technology is not always bleeding-edge expensive. Posted by Phil Sasso. I'll spar...
philsasso.blogspot.com
Sasso on Marketing: February 2011
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Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns. Friday, February 18, 2011. Whether you're promoting a drawing, a contest, or a coupon it's important to create a sense of urgency. Most people are so busy they'll put off almost anything until the last minute. And I mean almost anything. So, I suggest you make your deadlines or expirations obvious, even obnoxious. Another great way to get customers and prospects to not ne...
philsasso.blogspot.com
Sasso on Marketing: Your First Day Back...
http://philsasso.blogspot.com/2012/11/your-first-day-back.html
Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns. Friday, November 02, 2012. Your First Day Back. I'm at the AAEX / SEMA tradeshows this week. If you were here, too, I hope you had a great show. Every year at this time I write the same basic tip. Hope it serves as a reminder to not let all your hard work as an exhibitor go to waste . Your trade show or special event is over. Great! But what's more important? But above al...
philsasso.blogspot.com
Sasso on Marketing: November 2012
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Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns. Friday, November 02, 2012. Your First Day Back. I'm at the AAEX / SEMA tradeshows this week. If you were here, too, I hope you had a great show. Every year at this time I write the same basic tip. Hope it serves as a reminder to not let all your hard work as an exhibitor go to waste . Your trade show or special event is over. Great! But what's more important? But above al...
philsasso.blogspot.com
Sasso on Marketing: November 2010
http://philsasso.blogspot.com/2010_11_01_archive.html
Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns. Friday, November 05, 2010. I've been at the AAEX / SEMA tradeshows this week. Attendance this year seemed strong. Hope if you exhibited that you had a great show. After these shows every year I share the same basic tip. Hope it serves as a good reminder to not let all the hard work go to waste by leaving the job unfinished. But what's more important? But try to avoid call...
philsasso.blogspot.com
Sasso on Marketing: January 2012
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Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns. Tuesday, January 31, 2012. This morning, I called my local phone company to confirm details on my new contract. The representative assured me everything was OK. Then she jumped into a sales pitch for an add-on service. I stopped her mid-sentence. I very busy," I said "I'm happy with my service. Don't change my mind.". That's interesting." I said, feigning interest. Phil i...
philsasso.blogspot.com
Sasso on Marketing: Big S'Mac 2...
http://philsasso.blogspot.com/2011/12/big-smac-2.html
Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns. Friday, December 02, 2011. I wrote about LivingSocial's Big Mac half price offer [ http:/ bit.ly/bigmac13. The offer that was to cap at a million booklets has been extended today with less than a quarter million takers. The type of offer is somewhat limited by focusing on only Big Macs. (I prefer the Quarter Pounder. But I haven't eaten at McDonald's for I don't k...And b...
philsasso.blogspot.com
Sasso on Marketing: Assumptive Selling....
http://philsasso.blogspot.com/2012/01/assumptive-selling.html
Phil Sasso's marketing tips on improving sales, advertising, public relations, promotions, and website / Internet marketing campaigns. Tuesday, January 31, 2012. This morning, I called my local phone company to confirm details on my new contract. The representative assured me everything was OK. Then she jumped into a sales pitch for an add-on service. I stopped her mid-sentence. I very busy," I said "I'm happy with my service. Don't change my mind.". That's interesting." I said, feigning interest. Phil i...
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