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PINSTERCONSULTING.COM

Pinster Consulting

Strategy and marketing consulting services for small and medium sized businesses. Specialists in digital strategy and analytics.

http://www.pinsterconsulting.com/

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Strategy and marketing consulting services for small and medium sized businesses. Specialists in digital strategy and analytics.
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Pinster Consulting | pinsterconsulting.com Reviews

https://pinsterconsulting.com

Strategy and marketing consulting services for small and medium sized businesses. Specialists in digital strategy and analytics.

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pinsterconsulting.com pinsterconsulting.com
1

Pinster Consulting: Services

http://www.pinsterconsulting.com/p/services.html

Strategy and marketing consulting for small and medium businesses. Plan and implement a business strategy. Helping you grow your business by answering your questions about. Using which sales channels. Leveraging which partners and suppliers. Competing against which other companies. Develop a Digital Strategy. We will help you decide how digital channels can support your business growth and cost reduction objectives. What do you want to accomplish with your online presence? Selling right from the site?

2

Pinster Consulting: Aligning what you measure online to your business objectives

http://www.pinsterconsulting.com/2014/04/aligning-what-you-measure-online-to.html

Strategy and marketing consulting for small and medium businesses. While I am not a fan of cookie cutter 'how to' processes, I think that the following steps provide a basic roadmap to thinking about website analytics and to getting started to use them as part of your on-line business. 1 Align what you measure to your business objectives. Think about the alignment of three elements:. 2 Setup your analytics implementation to measure properly. Ag everything on your site. While tagging each page so that...

3

Pinster Consulting: Experience

http://www.pinsterconsulting.com/p/experience.html

Strategy and marketing consulting for small and medium businesses. 14 years of strategy and marketing consulting experience. For small and medium businesses: 4 years dedicated to consulting mandates exclusively for SMEs and non-profits. 3 years experience as part of a senior level strategy group within a Fortune 500 company (Laidlaw). 4 years experience as a senior consultant with a global management consulting firm (Mercer Management Consulting) managing strategy mandates for Fortune 1000 corporations.

4

Pinster Consulting: Clients

http://www.pinsterconsulting.com/p/clients.html

Strategy and marketing consulting for small and medium businesses. We work in different industries including travel, transportation, business services and healthcare. Health and wellness clients. We specialize in helping private clinics and individual practitioners such as psychologists, chiropractors, podiatrists and massotherapists use the web to market and grow their practices. Jumpstreet Tours and Educatours. Services provided to client. Business planning tools and methods. Dynamic web pricing model.

5

Pinster Consulting: Is your on-line advertising delivering more than your site analytics is telling you?

http://www.pinsterconsulting.com/2010/06/is-your-on-line-advertising-delivering.html

Strategy and marketing consulting for small and medium businesses. My process is as follows:. When I create an ad on any third party ad delivery system (like Bing, Yahoo, Facebook) I ensure that the ads are tagged accurately. Since I use Google Analytics I encode the destination URLs using their utm campaign, utm medium, utm source, utm term and utm content parameters for every ad that is run. I use Google's autotagging feature so that Google does the work for me for all the Adwords ads. My analysis has ...

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Strategy and marketing consulting for small and medium businesses. While I am not a fan of cookie cutter 'how to' processes, I think that the following steps provide a basic roadmap to thinking about website analytics and to getting started to use them as part of your on-line business. 1 Align what you measure to your business objectives. Think about the alignment of three elements:. 2 Setup your analytics implementation to measure properly. Ag everything on your site. While tagging each page so that...

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