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Plannerzone | Consumer Insights, Ethnography and Brand Strategy

We are strategists who study how brands connect with people. Our practice areas include consumer insights, channel insights, and online research.

http://www.plannerzone.com/

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Plannerzone | Consumer Insights, Ethnography and Brand Strategy | plannerzone.com Reviews

https://plannerzone.com

We are strategists who study how brands connect with people. Our practice areas include consumer insights, channel insights, and online research.

INTERNAL PAGES

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1

Work | Plannerzone

http://www.plannerzone.com/work

Our work lets brands understand what makes an ad or product meaningful to the consumer ultimately, leading to more effective decisions in marketing, sales, and advertising. Future of Fantasy Gaming. Future of Fantasy Gaming. It brings us together as a team, not just friends playing together . . . The new campaign was an opportunity to position Ameriprise in a way that no brand in the category had done before. Human love can get complicated. Dog love is just plain and simple. 211 N 13th St.,.

2

Background | Plannerzone

http://www.plannerzone.com/background

We are strategists who study how brands connect with people. Our team uses all the usual methods for accomplishing this task (e.g., ethnography, in-depth interviews, online panels, seances, tarot cards, focus groups, etc.). The conclusions drawn from our studies allow our clients to create more effective strategies for product development, sales, distribution, and advertising. We conduct our work like a think tank, with our clients be they brands or agencies as partners in the process. We have set a corp...

3

Clients | Plannerzone

http://www.plannerzone.com/clients

Financial services and insurance. Dining and quick service restaurants. Not-for-profit and public sector. Please get in touch with us about new projects, collaborations, hair-brained schemes, or just to say hello. Let's collaborate ». 211 N 13th St.,. Philadelphia, PA 19107. Phone: 215.523.9860.

4

Services | Plannerzone

http://www.plannerzone.com/services

Q: Tell us a little about yourself. If you want to get to know real people, spend a day with them in their lives. Meet them for coffee at 6 am while their family is still in bathrobes. Ride around on duty in a police car or a garbage truck. Peel potatoes. (Watch your fingers.). Join hands during prayers. Eat pizza in the basement. Go skateboarding under the Brooklyn Bridge. (Yes, we really did that.). Hold the hand of a man in a hospital bed as he fights cancer. But not all focus groups are the same.

5

Ideas | Plannerzone

http://www.plannerzone.com/ideas

Points of Interest #26. By Victoria Walters and Brandon Shockley. August 26th, 2016. Points of Interest is a weekly recap of ideas and innovations we are following at Plannerzone. Next-level wig game (Image via Atlas Obscura). Big data tells us that video is hot. So hot that traditional publishers. Like the Washington Post. It’s hard out there in the app world and. New York Times Now. Didn’t make the cut. It’s 2 year trial was not as successful as they hoped. The ‘Grey Lady’ will be phasing out. Antoine&...

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CV — Talk Design Studio

http://www.talkdesignstudio.com/about

Bachelor of Science, Industrial Design, 00 - 04. University of the Arts - Philadelphia, PA. Design Consulting, custom soundproofing system design / build / install. Jefferson Hospital, Occupational therapy dept. Lead designer for OT design charrette. Interior design and consulting. Video production, creative direction. The Clean Air Council. Interior design / build. Adsum Restaurant - Interior design. Puss n Boots Boutique - Interior design / build. Industrial design / build. The Clean Air Council.

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February | 2010 | Different. Thinking.

https://plannerzoneinc.wordpress.com/2010/02

Archive for February, 2010. February 9, 2010. Subscribe in a reader. The Pew Charitable Trusts. Error: Twitter did not respond. Please wait a few minutes and refresh this page. Create a free website or blog at WordPress.com. Blog at WordPress.com. Follow “Different. Thinking.”. Get every new post delivered to your Inbox. Build a website with WordPress.com.

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How to Write a Vision Statement for Your Business

http://www.businessnewsdaily.com/3882-vision-statement.html

What Is a Vision Statement? By Paula Fernandes, Business News Daily Contributor. April 20, 2016 09:56 am EST. A carefully crafted vision statement is at the heart of every successful business. This statement clearly and concisely communicates your businesss overall goals, and can serve as a tool for strategic decision-making across the company. Why does this matter? Given the impact that a vision statement can have on a companys long-term success and even its bottom line, its worth taking the time to cra...

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The Dialectical Materialist | Different. Thinking.

https://plannerzoneinc.wordpress.com/2010/02/09/the-dialectical-materialist-2

February 9, 2010. Communism is the end of history as we know it. That was the first sentence I heard in the first class took in my first year of college at the University of Minnesota. I was young, eager, and impressionable sitting in Theory of Totalitarian Governments. The class may have been one of my favorites of the many years of school. It certainly set the stage for the way I think about the world. But do we really believe it? Oh how we cling to the old ways. Real change. Game changing change c...

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About | Different. Thinking.

https://plannerzoneinc.wordpress.com/about

Plannerzone is a diverse network of thoughtful professional individuals and companies that explores new ways to examine, interpret and understand consumers. We believe that through collaboration we can create more insightful branding and messaging strategies. We seek to bring innovative people, imaginative ideas and explorative methodologies together that we may continue to learn from and inspire one another. To learn more visit us at www.plannerzone.com. Leave a Reply Cancel reply. Subscribe in a reader.

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Life In Philadelphia | Different. Thinking.

https://plannerzoneinc.wordpress.com/life-in-philadelphia

Philadelphia’s Magic Gardens. That’s when we came face to face with the mother of all mosaics. Much of Zagar’s work is also a kind of time capsule of his own life, his marriage and relationship with his wife, Julia, his sons Ezekiel and Jeremiah, as well as cultural and societal influences such as Day of the Dead and 9/11. Well, that’s our latest discovery and we are already on the hunt for the next one. Once it gets cleared of nearly two feet of snow. Leave a Reply Cancel reply. Enter your comment here.

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Plannerzone | Consumer Insights, Ethnography and Brand Strategy

We study consumer behavior to help businesses develop better marketing and communications strategies. Learn more about our work. Few firms match the depth and breadth of our consumer research experience. View our client list to learn more. We’re a consultancy built on the principles of account planning. Find out what makes us tick. We get a kick out of qualitative research. Our interdisciplinary approach is always fun and refreshing for our clients. Learn more about our methods.

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Different. Thinking.

February 9, 2010. Communism is the end of history as we know it. That was the first sentence I heard in the first class took in my first year of college at the University of Minnesota. I was young, eager, and impressionable sitting in Theory of Totalitarian Governments. The class may have been one of my favorites of the many years of school. It certainly set the stage for the way I think about the world. But do we really believe it? Oh how we cling to the old ways. Real change. Game changing change c...

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