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Plan PhoenixMarketing reborn, through the flames of economic crisis
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Marketing reborn, through the flames of economic crisis
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Plan Phoenix | planphoenix.blogspot.com Reviews
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Marketing reborn, through the flames of economic crisis
planphoenix.blogspot.com
Plan Phoenix: 03/11
http://planphoenix.blogspot.com/2011_03_01_archive.html
Marketing reborn, through the flames of economic crisis. Monday, March 28, 2011. So HMV looks increasingly likely. We may eventually do most of our reading on Kindles (who knows), but even if we do, we'll still be able to pick up a book out of convenience. No such future awaits the CD. It may make sense, in the short term, to sell Waterstones - given Waterstones poor performance and HMV's losses. But you wouldn't want to be left with a stake in HMV. Started by Alex Bicknell @ Tomorrow:AM. Aside from bein...
Plan Phoenix: The wrong cut
http://planphoenix.blogspot.com/2011/03/wrong-cut.html
Marketing reborn, through the flames of economic crisis. Monday, March 28, 2011. So HMV looks increasingly likely. We may eventually do most of our reading on Kindles (who knows), but even if we do, we'll still be able to pick up a book out of convenience. No such future awaits the CD. It may make sense, in the short term, to sell Waterstones - given Waterstones poor performance and HMV's losses. But you wouldn't want to be left with a stake in HMV. Started by Alex Bicknell @ Tomorrow:AM.
Plan Phoenix: 05/11
http://planphoenix.blogspot.com/2011_05_01_archive.html
Marketing reborn, through the flames of economic crisis. Tuesday, May 24, 2011. About the increasing importance of transparency in marketing. So what if a whole industry is being less than transparent? The electricity industry is awash with green claims – and the big companies are establishing and reinforcing their links with a range of green brands. Does it matter if there's a gap between claims and reality? The UK government sets legal targets for renewable energy supply (called ROCs. It also has a pro...
Plan Phoenix: 07/11
http://planphoenix.blogspot.com/2011_07_01_archive.html
Marketing reborn, through the flames of economic crisis. Monday, July 18, 2011. When the going gets toxic. According to Marketing Magazine. Pressure from advertisers [which] forced the shock closure of the UK's most-read Sunday newspaper, the News of the World". The printed press, just like its online equivalent, as well as broadcast TV, relies on advertising revenue. Every ad placement is a cash-vote in favour of that channel. Of course, the last one is a viral spoof. But what brand would freely cho...
Plan Phoenix: A sense of purpose?
http://planphoenix.blogspot.com/2011/09/sense-of-purpose.html
Marketing reborn, through the flames of economic crisis. Thursday, September 29, 2011. A sense of purpose? BA's new advertising campaign claims that its motto "to fly to serve" "runs through everything we do". After several years of turbulence, it makes a lot of sense for BA to remind customers about the company's history - and the motto has stood the test of time. But is the claim true? Command and control, top-down leadership and coercion. Around a quarter of leaders identified their organisation as fu...
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Plan Phoenix
Marketing reborn, through the flames of economic crisis. Friday, November 16, 2012. If you want to find me - tomorrowam.co.uk. And no, I haven't migrated to twitter. I'm more interested in argument than assertion.). Started by Alex Bicknell @ Tomorrow:AM. Thursday, September 29, 2011. A sense of purpose? If so, BA would be a rare company indeed, according to a recent survey in the US. People were asked about the corporate culture of their organisation, classified into one of three basic types:. Around a ...
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