platform.pers.io

blog.pers.io

Infographic: Use Holiday Campaigns for Customer Data Capture

http://blog.pers.io/infographic-use-holiday-campaigns-for-customer-data-capture

November 28, 2016. Infographic: Use Holiday Campaigns for Customer Data Capture. Your holiday campaigns can bring you more than revenue. Holiday shopping season officially kicked off last Friday (or even Thursday. Stephanie Kuenn is Senior Manager, Marketing, for Persio.

blog.pers.io

Giving Back: How Companies Can Do Good This Season

http://blog.pers.io/giving-back-simple-ways-for-companies-to-do-good-this-season

December 6, 2016. Giving Back: How Companies Can Do Good This Season. Because holiday cheer should include more than a company party. Leading a donation drive is an easy way to give back and it's something we've done regularly at Persio. At Thanksgiving, we led a drive for the Greater Chicago Food Depository. Collecting canned goods and other non-perishable items. Our team has held similar events for The Night Ministry. Adopt a Family or Classroom or Answer a Letter from Santa. An anti-poverty organizati...

blog.pers.io

Persio's 2017 Predictions

http://blog.pers.io/persios-2017-predictions

December 21, 2016. Chatbots, AI, unified messaging apps - what's going to be big in 2017? We asked the experts here at Persio for their predictions and here's what they said. What Will Marketers Do in 2017? Stephanie Kuenn is Senior Manager, Marketing, for Persio.

blog.pers.io

Persio Blog

http://blog.pers.io/page/3

October 4, 2016. Persio is announcing a leadership transition under which Marc Grabowski will step down. The Retail Disruption Strategies We Can't Stop Thinking About This Week. October 3, 2016. Here are the experimental approaches to customer engagement that we loved and loved to. The Persio Edit: What a 1995 Sandra Bullock Thriller Taught Us about the Future. September 30, 2016. Snapchat invests in wearables, J.C. Penney's turnaround and the end of organic web. Loyalty Programs and SMS: A Love Story.

blog.pers.io

Persio Blog | Book Reviews

http://blog.pers.io/topic/book-reviews

The Checklist Manifesto by Atul Gawande. April 5, 2016. For any given complex and critical process, checklists. Are a crucial tool for ensuring. Sun Tzu: The Art of War for Managers. March 2, 2016. Into an office-sized box. You might be wondering what 天下 means. Just for. Lean In - Sheryl Sandberg, Unfinished Business - Anne-Marie Slaughter. February 9, 2016. Wait, two books? Yes, two books! Took aim at why women. The Up Side of Down - Megan McArdle. January 5, 2016. Corps Business - David H. Freeman.

blog.pers.io

The Persio Edit: Bold Moves

http://blog.pers.io/the-persio-edit-bold-moves

November 18, 2016. The Persio Edit: Bold Moves. Nordstrom doubles down on stores, Denny's wins the Internet, AirBnB becomes a travel agent, and more stories from this week. Dominos Becomes the First to Deliver Pizza by Drone. We'd invoke The Net again. But this involved delivering one pizza in New Zealand and required three months of planning. This may not sweep the nation. America Has the Technology to Go Cashless, But Nobody Trusts It Enough to Use It. With Trips, AirBnB Sets Out Its Grandest Plan Yet.

blog.pers.io

Can We See the Future? Looking Back at Experts' 2016 Predictions

http://blog.pers.io/can-we-see-the-future-looking-back-at-experts-2016-predictions

November 30, 2016. Can We See the Future? Looking Back at Experts' 2016 Predictions. Hindsight is 20/20 but foresight can be too. It's that time of year: when everyone announces their predictions for the next year. But before we do that, we wanted to see what predictions marketing experts made last year and evaluate how close they came to the reality of this unpredictable, unexpectedly raucous year. So we revisited an article by Leonard Kim. What They Got Right. Joel Comm, entrepreneur and author of.

blog.pers.io

Three Reasons Luxury Brands Should Invest in Mobile

http://blog.pers.io/three-reasons-luxury-brands-should-invest-in-mobile

November 14, 2016. Three Reasons Luxury Brands Should Invest in Mobile. Every brand believes that luxury fashion brands are ripe for digital innovation, and brands that resist doing so will find themselves struggling in the future. A few weeks ago, our staff attended the very first Glossy Forum. In comparable third quarter sales over the prior year, respectively which puts them ahead of lower-priced retailers too. Reason 1: Nurture new audiences. The average U.S. luxury shopper is 37 years old. Who searc...

blog.pers.io

The Persio Edit: App Battle

http://blog.pers.io/the-persio-edit-app-battle

November 11, 2016. The Persio Edit: App Battle. Are apps worth the investment? Other tech trends, m-commerce growth, and what retail can expect from President Trump. Forecast: 75% of Internet Use Will Be Mobile Next Year. Phones are ubiquitious and that's what most consumers use. If you don't have a mobile strategy, well, to paraphrase Lucy Liu in. The Five Major Tech Trends of 2016. End of year reflections have started what tech trends do you think would make your list? On finding another way to say "Ye...