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The #1 Way to Ruin Your Brand | Beneath the Brand
http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=11653
The #1 Way to Ruin Your Brand. It’s a fact; branding is always changing. With the consistent innovation of technology and new ways to reach a target audience, the rules are constantly evolving. Your brand is about more than fancy logos and slogans. It’s about the personality of your company. When it comes to using branding to close a new client, however, some things, like what NOT to do, remain steadfast. Going to be late to a meeting? Send a text message to the other attendees. Missed an appointment?
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Digital Pivot | A Blog about new and Digital Media
http://www.talentzoo.com/digital-pivot
How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon. August 23rd, 2016 by Contently. Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. It’s hard not to be touched by the ad that shows a Coke machine uniting people who live near the hostile Pakistan India border. And most people probably remember the America the Beautiful Super Bowl commercial from 2014. Facebook’s Latest Youth Play is a Teens-Only Social Network. Why Ad Blockers Make Faceb...
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Oreo Overload | Beneath the Brand
http://www.talentzoo.com/beneath-the-brand/news/Oreo-Overload/21383.html
We went to the grocery store to buy a bag of Oreos for a friend’s birthday since they are her favorite cookie. We found Oreos in the cookie aisle, but not two or three varieties. There are over 20 different Oreo cookie varieties, and that only includes the cookies! Nabisco also makes ice cream Oreos. Selecting the right kind of Oreos to gift was very difficult since we were overloaded by Oreos. How did Oreos go from one variety to over 20? Blog comments powered by Disqus. Beneath the Brand on. Washington...
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Flack Me | Public Relations from the Inside Out
http://www.talentzoo.com/flack-me
Nine Things that Make PR People Want to Cry. August 22nd, 2016 by Muck Rack. Cry - verb: to shed tears, especially as an expression of distress or pain. Public relations is a great profession. There’s variety, excitement and let’s not forget, a chance to have a real impact on an organization’s image and visibility. But.then, as with any career, there are those days that are less than fabulous. When those moments arise, yes, we want to cry. Getting the PR Gig: Part 4. August 19th, 2016 by Mike Bush. We've...
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Great Ad Ideas: They're Anywhere and Everywhere | Beyond Madison Avenue
http://www.talentzoo.com/beyond-madison-ave/blog_news.php?articleID=13909
Great Ad Ideas: They're Anywhere and Everywhere. By: Anamika Pande Ved. For the past week, the bus shelters and elevators in Shanghai have been sporting a new elegant, eye-catching Coca-Cola design featuring two hands in the shape of Coke’s iconic white ribbon passing a bottle. What does this delightful story mean for the companies and the agencies that strive to generate exposure for their products? With technology, people have a broad array of tools and techniques at their disposal. Look around and...
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Such A Nice Deal | Beyond Madison Avenue
http://www.talentzoo.com/beyond-madison-ave/blog_news.php?articleID=20672
Such A Nice Deal. On the day an agency staffer is hired, he/she is sworn in in The Secret Swear-In Room. Most people don’t know this, as The Secret Swear-In Room is a secret. Anyway, once the swearing-in is done and the new advertising workers start their official careers, they have the awesome power to give the public the best information possible in the most creative way. We have taken the time to walk you through some of our favorite communications to the masses that need “cable.”. And got a great off...
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6 Word Casualties of Digital Culture that Need to Go Away NOW | Digital Pivot
http://www.talentzoo.com/digital-pivot/blog_news.php?articleID=18715
6 Word Casualties of Digital Culture that Need to Go Away NOW. Alas, I cant hold back any longer. Theres an urgency tugging at my soul to address these blunt-force traumas to the English language in hopes that others will join me in resolving to never, EVER utter the phrases Im about to eviscerate, save to completely ridicule them. Nails-on-chalkboard annoying words people say with. I first saw this on Imgur, in comments made on a particularly moving post. Oh, the feels. All the feels. What t...Isnt that...
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The FBI Wants to Watch You on Facebook (Just Like Facebook Does) | Digital Pivot
http://www.talentzoo.com/digital-pivot/blog_news.php?articleID=12948
The FBI Wants to Watch You on Facebook (Just Like Facebook Does). Here is a very interesting document and accompanying story. From the folks at Mashable about the FBIs desire to monitor social media in real time for security purposes. It seems the FBI wants a social media application that would allow the agency to gather intelligence from publicly shared information on social networks like Facebook and Twitter, as well as news media outlets such as CNN, Fox News, and MSNBC. On a daily basis? Rochester, N...
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How to Build Your Brand and Avoid an Identity Crisis | Beneath the Brand
http://www.talentzoo.com/beneath-the-brand/blog_news.php/How-to-Build-Your-Brand-and-Avoid-an-Identity-Crisis?articleID=8478
How to Build Your Brand and Avoid an Identity Crisis. It begins with the understanding that a brand is far more than just a logo. Instead, it’s comprised of a complete set of attributes and tools, or “identity elements,” that give the brand a unique identity. Some brands adopt specific graphic elements and/or styles, like Scotch Tape, which is easily identified by its distinctive plaid pattern. Graphics also are effective as a field for the application of color, enhancing impact and helping to visual...
