blog.node.io
A Recap of 2016 B2B Sales Trends | Node
http://blog.node.io/2016/12/a-recap-of-2016-b2b-sales-trends
Get Node updates in your inbox! A Recap of 2016 B2B Sales Trends. December 30, 2016. We’re at the bottom of 2016’s ninth inning. It’s safe to say that this year has been an exciting one for B2B sales. We’ve seen many trends emerge, some of which were predictable, others less so. At the beginning of 2016, computer telephony integration (CTI) company Tenfold. That we’ve seen take the B2B sales world by storm this year. The Revenge of Outbound. Dan McDade, President of PointClear. Of B2B companies struggle ...
hitechpartners.com
Results – Hi Tech Partners
http://hitechpartners.com/results
Hi Tech Partners’ current and historical clients range from startups, to expansion-stage companies, to publicly-traded global businesses. However, there is a common thread. We partner with management teams who are committed to rapidly improving performance and creating superior results. Hi Tech Partners’ work for our client’s covers a broad spectrum of activities, and the following are just a few examples. BIO, PHARMA, MEDICAL DEVICES. MERGERS, AQUISITIONS, VENTURE FUNDING. CDC Software C360 Software.
demandgenreport.blogspot.com
DemandGen Report: December 2009
http://demandgenreport.blogspot.com/2009_12_01_archive.html
Tuesday, December 22, 2009. Test, Trend, Tweak: Don't Leave Your Campaigns on Auto-Pilot. By Sally Lowery, Director of Demand Generation, Bronto Software. Create conversations with sales. What isn’t working? Testing can seem very scary as a marketer, because we want to invest the time and energy into what we “know” will work. The reality is that we are missing out on great opportunities by playing it safe. The benefit of testing with your demand generation program is that you can crea...Perhaps you have ...
sparkb2b.com
B2B marketing best practices | Lindberg B2B Marketing
https://sparkb2b.com/tag/b2b-marketing-best-practices
Get Found, Gain Trust, Grow Conversions. A-B-C’s of B2B. Tag Archives: B2B marketing best practices. The Marketing Automation Train Rolls On- So Who’s Minding the Switches? June 4, 2015. Some big trains are barreling down the tracks in the world of marketing. Noted marketer Paul Roetzer. Wrote an article about one of them recently, marketing automation. And in it he states,. So as I read the lines about while this likely means job loss in some areas it reminded me of a recent experience that mirrored a s...
blog.aplus-marketing.com
二月 2013 | 新秀國際行銷顧問
http://blog.aplus-marketing.com/2013_02_01_archive.html
隨著行銷預算的精減,同時業務的要求更精準有效的名單,行銷人員逐漸將預算經費轉移到開發名單的專案上是明顯的趨勢。開如何評量開發名單的專案效果及效益,你現在的檢視方法是對的嗎? Dan McDade. 的 CEO ,是也部落格作者,具 20 多年協助企業開發客戶增加業積的實業經驗) 以其專業的觀點,從如何選擇適合的廠商到 2012 年專案的成果,給你一個較客觀的評估基準,既不會被廠商漫天亂喊價,也不要因為過高的期待而與廠商產生無法彌補的誤會。以本公司的經驗而言,開誠佈公的溝通,再加上定時的檢討,可以使廠商更容易達成你要的結果,並且廠商不會因為過高的成本而不願意合作,讓你的寶貴經費發揮最大的效用。 你可能會很奇怪,為什麼一談到開發名單,就直接跳到與廠商合作,尤其是台灣的企業,總認為自己的業務團隊就可以做這件事,為何要花錢請外部的廠商呢?你可能不知道,未來就算是 B2B 的交易,也很可能會超過一半是不需要透過業務的,PointClear 的研究人員 Jonathan Farrington...1 實際上要有 100% 的行銷合格名單成為業務接受的名單。 可培養名單 (不符合本次定義,但該名單透過長...
blog.aplus-marketing.com
十二月 2012 | 新秀國際行銷顧問
http://blog.aplus-marketing.com/2012_12_01_archive.html
不論身為哪一個角色,要讓工作順利進行,溝通是不可或缺的主要因素。溝通的技巧相信大家都看過許多的作者及書籍,老生常談的內容就不必再多說了。這篇來自 Ryan Frnaklin 為 Ordoro. 小企業部落格所撰寫的文章,其實也是再次提醒我們一些小細節,可以運用在商務會談的各種場合,運用得宜,可以讓你與客戶的關係更好,洽談順利,但並不保證就一定可以成交。而身為行銷人員,不論是以任何一種型式與客戶接觸,不論是要開發的潛在客戶或是客戶的再接觸,好的溝通習慣可以使你的溝通更有效。 就算是電訪,這些原則還是有用的,在新秀的電訪中心,所有的電訪人員都被教育要這麼做。 你知道溝通的黃金法則也可以用在商務中嗎?那就是:「對待客戶以你自己想被對待的方式為之。」你希望廠商打電話給你做客戶服務時是怎麼對待你的?那就是客戶們希望你連絡他們時應有的態度,以下就列出四個溝通要點來幫助改善溝通效率。 再次強調,在和客戶溝通時,對待他們就要如你自己想要被對待的態度,同時也要訓練你的電訪人員及業務們有同樣的觀念。 就算你經常贏得巨大的交易且不斷加大你的業績目標,也不要認為你的業務流程或產品是完美的。如果你不經...給點奬勵,...
sparkb2b.com
Craig Lindberg | Lindberg B2B Marketing
https://sparkb2b.com/author/clindbergforb2b
Get Found, Gain Trust, Grow Conversions. A-B-C’s of B2B. Author Archives: Craig Lindberg. Top 10 Features Every B2B Website Homepage Must Have [Infographic]. April 28, 2016. Bringing clarity to the marketing conversation is like a breath of fresh air so here’s an excellent infographic courtesy of the folks over at SageFrog Marketing Group that does just that. I’m a big believer in checklists no matter how many times you’ve done it. Posted in B2B Content Marketing. B2B Marketing Best Practices. What would...
sparkb2b.com
B2B Marketing and Sales Alignment | Lindberg B2B Marketing
https://sparkb2b.com/category/b2b-marketing-and-sales-alignment-2
Get Found, Gain Trust, Grow Conversions. A-B-C’s of B2B. Category Archives: B2B Marketing and Sales Alignment. Inbound Marketing Recipe Fails; Bologna Anyone? September 11, 2014. I hope my physician doesn’t read my blog because I have to confess something; I like bologna. Yes, that cheap, valve-clogging, artery-hardening sandwich meat full of fat and salt and oh so yummy with mustard between some lily white sliced bread. Want to notch it up a bit? There’s a good post over on Duct Tape Marketing. Inbound ...
sparkb2b.com
B2B marketing and sales alignment | Lindberg B2B Marketing
https://sparkb2b.com/tag/b2b-marketing-and-sales-alignment
Get Found, Gain Trust, Grow Conversions. A-B-C’s of B2B. Tag Archives: B2B marketing and sales alignment. Inbound Marketing Recipe Fails; Bologna Anyone? September 11, 2014. I hope my physician doesn’t read my blog because I have to confess something; I like bologna. Yes, that cheap, valve-clogging, artery-hardening sandwich meat full of fat and salt and oh so yummy with mustard between some lily white sliced bread. Want to notch it up a bit? There’s a good post over on Duct Tape Marketing. Inbound marke...
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