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Polaris Research - Business Intelligence For Marketers - Welcome to Polaris Research - We are a recognized leader in combining the hard science of statistical analysis with the operational realities of dynamic marketing and media strategies. There are no easy answers, yet there are means to quantify and optimize the impact that marketing campaigns, customer experience, service, pricing, brand affinity, and competition have on your sales and revenue while controlling for those critical market forces such as

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Polaris Research - Business Intelligence For Marketers - Welcome to Polaris Research - We are a recognized leader in combining the hard science of statistical analysis with the operational realities of dynamic marketing and media strategies. There are no easy answers, yet there are means to quantify and optimize the impact that marketing campaigns, customer experience, service, pricing, brand affinity, and competition have on your sales and revenue while controlling for those critical market forces such as

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Customers - Polaris Research

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Articles & White Papers. Discover the Art and Science of Quantified Media. The organizations we’ve been privileged to help include dozens of Fortune 500 businesses from across the globe as well as privately held corporations and non-profit organizations. We also have extensive experience working with advertising agencies, direct marketing agencies, research companies, and management consulting firms as a strategic resource for their clients. And the gains in performance we have helped our clients achieve.

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Articles & White Papers. Discover the Art and Science of Quantified Media. GREAT ANALYTICS. GREAT TEAM. Since our beginning, Polaris Research has benefited from the skills and commitment of exceptional people. They are the foundation of our focus on customers and our commitment to produce relevant, actionable insights from each and every assignment. Want to be challenged? Want to have fun? Want to explore and contribute to the power of quantitative analysis? Click here to submit your resume.

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Articles and White Papers. Articles & White Papers. Discover the Art and Science of Quantified Media. Articles and White Papers. Marketing Mix Modeling and Optimization – The Science and Utility of Quantifying All-Media ROI. Roy W Ralston, Ph.D., Polaris Research Inc., 2009. Please contact us for a copy of this white paper. Customer Segmentation and Targeting – Leveraging Analytic Modeling to Continuously Improve Direct Response Performance. Journal of Current Issues in Finance, Business and Economics (2...

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Marketing Mix Modeling & Optimization (MMMO) - Polaris Research

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Marketing Mix Modeling & Optimization (MMMO). Articles & White Papers. Discover the Art and Science of Quantified Media. Marketing Mix Modeling and Optimization (MMMO). Measure marketing’s contribution to sales and revenue. Quantify ROI by media channel, promotion, market, etc. Quantify individual media elasticity. Optimization Your Media Mix. Allocate budgets across media channels based on critical mass thresholds and economic optimums. Determine budgets necessary to reach targets. We can focus on geogr...

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Case Studies - Polaris Research

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Articles & White Papers. Discover the Art and Science of Quantified Media. Marketing Mix Modeling and Optimization. Not only can you continuously improve year-over-year performance, but you can also adjust to combat a negative economy, minimize Cost-Per-Sale, maximize revenue, and set media ROI targets year-over-year, and much more. Marketing Mix Optimization and Reservations Forecasting Platform, Marketing Mix Manager. Online reporting, optimization, and media planning support. All-media ROI UP 24%.

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Polaris Research - Polaris Research

Articles & White Papers. Discover the Art and Science of Quantified Media. Welcome to Polaris Research. Browse our case studies. Review the science of marketing mix optimization. And explore the opportunities. That exist between our two companies. We welcome the opportunity to help you succeed. Marketing Mix Modeling and Optimization. Marketing Mix Modeling and Optimization. Volumetric and Demand Forecasting. Brand Equity Metrics and Optimization. Linkage to Internal Service Quality Levels. Multi-Phase /...

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