infernotions.com
Bearin' down on Beantown! Meet us at eTail East 2015
http://www.infernotions.com/bearin-down-on-beantown-meet-us-at-etail-east
Bearin’ down on Beantown! Meet us at eTail East 2015. July 17, 2015. July 30, 2015. August 11th and 12th you can meet us in person at eTail East conference in Boston. We are at booth #513. If you’ve started putting together a list of your must-see presentations and vendors, don’t forget to include Infernotions Tech on that list. Not sure whether you should put us on your list? Here are a few reasons to stop by our booth:. Learn about the future of revenue attribution technology. We will help you with that.
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Why do retailers fail in setting up their omni-channel processes
http://www.infernotions.com/omni-channel-initiatives
Why do retailers fail in setting up their omni-channel shopping processes. August 6, 2015. January 1, 2016. Omni-channel has been ballooning out for the past several years. Retailers are opening up web stores and online retailers are spreading offline. Offering store pickups, self service kiosks, and variety of other multi-channel shopping tool and environment combinations. Despite all these innovative practices, many retailers still get it wrong. Here’s why! But why does attribution matter so much?
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Infernotions marketing analytics services & web applications
http://www.infernotions.com/services
Helping you compete on analytics. What does that mean, exactly? Companies who can harvest data to guide their business decisions have 10-20% higher returns. Than those who do not. We provide the analytical services and bespoke analytical web applications. To help you realize this revenue upside. Fraud detection and mitigation. Customer Lifetime Value Calculation. Return On Ad Spend Measurement. Who Uses our Services & Web Applications. B2B, B2C marketing departments looking to augment their operations.
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Three predictions on convergence of Mobile devices, Big Data & Cloud Analytics
http://www.infernotions.com/three-predictions-convergence-mobile-devices-big-data-cloud-analytics
Three predictions on convergence of Mobile devices, Big Data & Cloud Analytics. December 8, 2012. December 28, 2015. IDC made a presentation in late November on ten predictions for the next decade on and about the so-called third platform technologies. The presentation was geared heavily towards the B2C industry segment, but I found the following predictions especially interesting. 1: 90% of IT industry developments are going to happen in the so-called 3. The 3rd platform in Prediction #1. The business i...
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VillageHatShop.com takes advantage of Infernotions’ insights for ad spend allocation
http://www.infernotions.com/villagehatshop-takes-advantage-of-revenue-attribution
VillageHatShop.com takes advantage of Infernotions’ insights for ad spend allocation. August 7, 2015. January 12, 2016. Village Hat Shop used Infernotions’ revenue attribution solution. Identify Bing as an under-leveraged channel. Identify campaigns whose reported return on ad spend (through conversion tracking) was disconnected from their true impact on sales. Identify, unbiasedly, the incremental effect of ad spend. Problems with Ad Spend Allocation. How should he change his spend allocation? Lastly, I...
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Are affiliate marketing channels worth the spend?
http://www.infernotions.com/are-affiliate-marketing-channels-worth-the-spend
Are affiliate marketing channels worth the spend? July 22, 2015. July 29, 2015. There’s a saying that a dog is man’s best friend. I should warn you though that even the best intentioned dogs can do crazy things sometimes! What is affiliate marketing? Wikipedia says “affiliate marketing is a type of performance-based marketing. In which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts”. (read more here. Despite all the good and cheap, ...
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What's social engagement worth?
http://www.infernotions.com/resources/whats-social-engagement-worth
What's social engagement worth? A case study on revenue attribution to follower engagement on Facebook. This case study was undertaken for a senior brand manager with a major North American consumer products company. She asked the following questions. Is there a causal relationship from likes on the Facebook timeline to revenues? How much social engagement is needed to see revenue bump? How much time before social engagement delivers revenue lift? What’s each incremental like worth? Most Recent Blog Posts.
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Does digital marketing matter if you cant measure offline sales?
http://www.infernotions.com/digital-marketing-matter-cant-measure-offline-sales
Does digital marketing matter if you cant measure offline sales? October 13, 2014. January 12, 2016. 8220;The moon does not exist if nobody is looking at it” – Albert Einstein. The quote above is attributed to Albert Einstein from a debate with Neils Bohr on whether something can exist without being perceived. This is more than just a philosophical exploration for people with large foreheads. For digital marketers the wrong conclusion means they lose their budget and even their jobs. They monitor clicks,...
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6-reasons why digital agencies fail to demonstrate marketing ROI
http://www.infernotions.com/6-reasons-digital-agencies-fail-demonstrate-marketing-roi
6-reasons why digital agencies fail to demonstrate marketing ROI. September 20, 2014. December 18, 2014. Internet advertising revenues increased 17% in FY2013 to $43B. Internet advertising surpassed all Television (Broadcast Cable). Agencies have followed the money, added digital capabilities to their respective portfolios. The spirit is strong; the flesh much less so. And it shows up in client frustration, as in this quote. That encapsulates the problem- “. Look beyond last click attribution. Last click...
SOCIAL ENGAGEMENT