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Baby Boomer Marketing Blog

The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing.

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Baby Boomer Marketing Blog | positiveagers.blogspot.com Reviews
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Baby Boomer Marketing Blog | positiveagers.blogspot.com Reviews

https://positiveagers.blogspot.com

The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing.

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1

Baby Boomer Marketing Blog: What's Your Brand's Personality Quotient? Part 2

http://positiveagers.blogspot.com/2009/07/whats-your-brands-personality-quotient_23.html

Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Thursday, July 23, 2009. What's Your Brand's Personality Quotient? Marketers with high PQs resonate with Boomers because they treat them like reasonable people who value their feelings as much as their intellects. Like everyone else, Boomers like to be treated with simple respect, and when a company does that, they reciprocate with increased loyalty as they com...

2

Baby Boomer Marketing Blog: May 2009

http://positiveagers.blogspot.com/2009_05_01_archive.html

Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Thursday, May 28, 2009. At the Dawn of Advertising, a sage noted, “It ain’t creative, if it don’t sell! 8221; As a strategy-driven copywriter and creative director, I couldn’t agree more. Remember, you can’t bore Baby Boomers into listening to your marketing messages. So, if you try to tell or sell them something using Drivel and Pablum (I think that was ...Managin...

3

Baby Boomer Marketing Blog: "Because" Copy is Best Because...

http://positiveagers.blogspot.com/2009/07/because-copy-is-best-because.html

Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Tuesday, July 7, 2009. Because" Copy is Best Because. Because understanding something that’s truly meaningful is, in a way, its own reward to discerning Boomers. 8220;Because” copy is what great copywriting is all about. Whether it’s done in long-form, short bursts or terse bullets, it spells out the benefits for the audience in no uncertain terms. Great bullet cop...

4

Baby Boomer Marketing Blog: Hit 'em in the Gut.

http://positiveagers.blogspot.com/2009/07/hit-em-in-gut.html

Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Monday, July 20, 2009. Hit 'em in the Gut. Right in the gut. Just remember that when you’re trying to sell anyone anything, you’ve got to give them good reasons to buy, or they won’t. And the fact is that more often than not “good reasons” tend to be highly subjective and emotional rather than objective and factual. That doesn’t mean that emotion has to ooze ...

5

Baby Boomer Marketing Blog: June 2009

http://positiveagers.blogspot.com/2009_06_01_archive.html

Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Monday, June 29, 2009. Benjamin Braddock, The Birth of the Boom, Part 1. If you’d like to get gut level insight into what the Baby Boomers are about, watch The Graduate again, or at least the final scenes. The last few minutes of the film offer a vivid depiction of individualism in action, and it shows just how nonrational a force it can be. Posted by Vince Vassolo.

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Ad Nauseam: Tuesday, April 28, 2009

http://ad-nauseam-original.blogspot.com/2009_04_28_archive.html

Writing about advertising since 1994. Best of Ad Nauseam. 8226; What social marketing can learn from learner-centered education. 8226; Finding your "brand footprint" at NADS. 8226; Marketing heroes: Michael Scataloon. 8226; V8 Juice ads and Canadian unity. 8226; Cultural marketing threatens Keebler Elves and Tetley Tea Folk. 8226; CTRs: The "Car Through Rate". 8226; Oh, so now they're turning to Boomers. 8226; A&W Campaign Increasingly Disappointing. Tuesday, April 28, 2009. Generations have grown up see...

brandpalace.typepad.com brandpalace.typepad.com

BrandPalace: April 2009

http://brandpalace.typepad.com/brandpalace/2009/04/index.html

Intro: What is BrandPalace? Brand Advertising Poised to Rebound? The 'New Coke' Story. There is no better time to be a marketer. The value of Brands. Erik Portier : Old Brands - New Brands. Spotlight on a (special guest) speaker : Stephen Smith - Delhaize. On The 'New Coke' Story. On The 'New Coke' Story. On Brand Advertising Poised to Rebound? On Inspiration : What It Takes To Be a Top Marketer. On Spotlight on a Speaker : Françoise Burlet. On The 'New Coke' Story. On The 'New Coke' Story. April 29, 2009.

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Regarding that “farewell” post | Ad Nauseam

https://kitsadnauseam.wordpress.com/regarding-that-farewell-post

Commenting on advertising since 1994. Regarding that “farewell” post. The Comic Strip: Reach. Regarding that “farewell” post. Not too long ago I wrote a post in which I officially declared Ad Nauseam to be dead ( Farewell from Ad Nauseam. My reasons for doing so still stand — there are far more people publicly commenting on advertising than when I first started in 1994, and a great many of them are way more qualified to give their opinions than I am. Leave a Reply Cancel reply. Enter your comment here.

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• Another example of gorilla advertising | Ad Nauseam

https://kitsadnauseam.wordpress.com/2009/09/03/another-example-of-gorilla-advertising

Commenting on advertising since 1994. Regarding that “farewell” post. The Comic Strip: Reach. Another example of gorilla advertising. Another example of gorilla advertising. September 3, 2009. On YouTube, the video received 500,000 hits the first week. But note — the spot was also widely aired on TV and in movie theatres. Note too — the spot also tells you what the ad is for. Best of all, however — it’s just plain fun. Leave a Reply Cancel reply. Enter your comment here. Address never made public). See a...

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• Prius gets it right — with the help of a contrarian | Ad Nauseam

https://kitsadnauseam.wordpress.com/2009/08/19/prius-gets-it-right-with-the-help-of-a-contrarian

Commenting on advertising since 1994. Regarding that “farewell” post. The Comic Strip: Reach. Prius gets it right — with the help of a contrarian. Prius gets it right — with the help of a contrarian. August 19, 2009. I guess some people just care more about the environment than others. Now I’m happy to report a spot that gets it right. The new commercial, created for the NorCal Dealers Association by the Hoffman/Lewis. Huh Advantages to the owner. Imagine the concept. But there’s no surprise there,...

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Ad Nauseam: Wednesday, May 20, 2009

http://ad-nauseam-original.blogspot.com/2009_05_20_archive.html

Writing about advertising since 1994. Best of Ad Nauseam. 8226; What social marketing can learn from learner-centered education. 8226; Finding your "brand footprint" at NADS. 8226; Marketing heroes: Michael Scataloon. 8226; V8 Juice ads and Canadian unity. 8226; Cultural marketing threatens Keebler Elves and Tetley Tea Folk. 8226; CTRs: The "Car Through Rate". 8226; Oh, so now they're turning to Boomers. 8226; A&W Campaign Increasingly Disappointing. 8226; Adventures in Advertising: This Is a Recording.

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Ad Nauseam: V8 Juice Ads & Canadian Unity

http://ad-nauseam-original.blogspot.com/2009/04/v8-juice-ads-canadian-unity.html

Writing about advertising since 1994. Best of Ad Nauseam. 8226; What social marketing can learn from learner-centered education. 8226; Finding your "brand footprint" at NADS. 8226; Marketing heroes: Michael Scataloon. 8226; V8 Juice ads and Canadian unity. 8226; Cultural marketing threatens Keebler Elves and Tetley Tea Folk. 8226; CTRs: The "Car Through Rate". 8226; Oh, so now they're turning to Boomers. 8226; A&W Campaign Increasingly Disappointing. V8 Juice Ads and Canadian Unity. Sunday, April 12, 2009.

ad-nauseam-original.blogspot.com ad-nauseam-original.blogspot.com

Ad Nauseam: CTRs: The "Car Through Rate"

http://ad-nauseam-original.blogspot.com/2009/03/ctrs-car-through-rate.html

Writing about advertising since 1994. Best of Ad Nauseam. 8226; What social marketing can learn from learner-centered education. 8226; Finding your "brand footprint" at NADS. 8226; Marketing heroes: Michael Scataloon. 8226; V8 Juice ads and Canadian unity. 8226; Cultural marketing threatens Keebler Elves and Tetley Tea Folk. 8226; CTRs: The "Car Through Rate". 8226; Oh, so now they're turning to Boomers. 8226; A&W Campaign Increasingly Disappointing. CTRs: The Car Through Rate. Thursday, March 26, 2009.

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The insult continuum | Ad Nauseam

https://kitsadnauseam.wordpress.com/2010/03/25/the-insult-continuum

Commenting on advertising since 1994. Regarding that “farewell” post. The Comic Strip: Reach. March 25, 2010. There are many elements to making a good commercial, but none are as important as insulting the consumer in just the right fashion. To the untrained eye it may seem as though ads belittle, insult, and put down consumers without rhyme or reason, but in reality, there is a strict set of protocols to be followed. The older they get, the funnier and more idiotic they get, isn’t that right? I am also ...

kitsadnauseam.wordpress.com kitsadnauseam.wordpress.com

• Product business vs. marketing business | Ad Nauseam

https://kitsadnauseam.wordpress.com/2009/10/11/product-business-vs-marketing-business

Commenting on advertising since 1994. Regarding that “farewell” post. The Comic Strip: Reach. Product business vs. marketing business. Product business vs. marketing business. October 11, 2009. Note - this is not one of my twins who plays bagpipes in China. I just talked to my twins on the phone. I don’t hear from them too often, and see them even less, because for the past three years they’ve been earning their living by playing bagpipes in China. Important. An old, and possibly apocryphal advertisi...

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Baby Boomer Marketing Blog

Baby Boomer Marketing Blog. The official blog of Vim, Vigor and Vassolo LLC. An advertising agency that specializes in Baby Boomer Marketing. Thursday, July 23, 2009. What's Your Brand's Personality Quotient? Marketers with high PQs resonate with Boomers because they treat them like reasonable people who value their feelings as much as their intellects. Like everyone else, Boomers like to be treated with simple respect, and when a company does that, they reciprocate with increased loyalty as they com...

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