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Monday, August 17, 2015. Stopping the Barbie mentality. Two companies recently took steps to change how they approach the female demographic. Target took a step forward. BIC took a step backward. Target announced it would remove in-store signs. Was a hastily launched and withdrawn online ad tied to Women's Day in South Africa. You can read about it here. BIC, you'll recall, launched a line of pink and purple "BIC for Her" pens that earned scorn and mockery. Every consumer-focused business thinks they kno...

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Your PR Architect | pr-architect.blogspot.com Reviews

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Monday, August 17, 2015. Stopping the Barbie mentality. Two companies recently took steps to change how they approach the female demographic. Target took a step forward. BIC took a step backward. Target announced it would remove in-store signs. Was a hastily launched and withdrawn online ad tied to Women's Day in South Africa. You can read about it here. BIC, you'll recall, launched a line of pink and purple BIC for Her pens that earned scorn and mockery. Every consumer-focused business thinks they kno...

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Your PR Architect | pr-architect.blogspot.com Reviews

https://pr-architect.blogspot.com

Monday, August 17, 2015. Stopping the Barbie mentality. Two companies recently took steps to change how they approach the female demographic. Target took a step forward. BIC took a step backward. Target announced it would remove in-store signs. Was a hastily launched and withdrawn online ad tied to Women's Day in South Africa. You can read about it here. BIC, you'll recall, launched a line of pink and purple "BIC for Her" pens that earned scorn and mockery. Every consumer-focused business thinks they kno...

INTERNAL PAGES

pr-architect.blogspot.com

1

Your PR Architect: How to know when you're being baited

http://www.pr-architect.blogspot.com/2015/07/how-to-know-when-youre-being-baited.html

Monday, July 6, 2015. How to know when you're being baited. I seldom venture into politics or commentary about candidates for political office. This is a brief exception. News editors, I'm talking to you. Do you realize that when Donald Trump says something incendiary about some non-U.S. nationality, he's baiting you? When you keep re-playing his offensive comments about Mexican citizens, you give him more exposure than, say, ANY CANDIDATE WHO'S ACTUALLY GOVERNED? Decision-makers in newsrooms need to fig...

2

Your PR Architect: Free milk and Band-Aids

http://www.pr-architect.blogspot.com/2015/07/free-milk-and-band-aids.html

Monday, July 27, 2015. Free milk and Band-Aids. This is not a tale about grade school kids, despite the headline. Camille* and I began a conversation at a professional dinner. We hadn't met previously, but I knew the not-for-profit agency she headed. She liked a few things I said about strengthening their external communications, took my business card, and promised to call. Image by Kaz, from Pixabay,. Nothing happened, even after multiple follow-ups from me. Most executive directors of not-for-profits a...

3

Your PR Architect: August 2015

http://www.pr-architect.blogspot.com/2015_08_01_archive.html

Monday, August 31, 2015. The PR Apprentice, 100% Trump-free. Now and then, I have the privilege of leveraging the craft of public relations to do some real-world good. In a few weeks, that opportunity comes around again with our "PR Apprentice" competition - where we'll ask college students to dive in to the deep end of the PR pool. It's a sink or swim event. View a video and full details. On PRSA Rochester's website. They'll be writing content and blog posts and capturing video for actual media consumpt...

4

Your PR Architect: May 2015

http://www.pr-architect.blogspot.com/2015_05_01_archive.html

Monday, May 25, 2015. Sounding off on weighing in. Every day, at least one of the news sources I follow on Facebook posts a link to a non-local story, accompanied by the invitation: WEIGH IN. Or SOUND OFF. Or the ever-popular: WHAT DO YOU THINK? And I think: Go enterprise a real news story. The internet has enough rude, unmoderated comments. Than it is a blanket invitation to banter. And the coarseness and veiled bigotry that often surfaces in viewers' comments - often unmoderated - cheapens the media ou...

5

Your PR Architect: Stopping the Barbie mentality

http://www.pr-architect.blogspot.com/2015/08/stopping-barbie-mentality.html

Monday, August 17, 2015. Stopping the Barbie mentality. Two companies recently took steps to change how they approach the female demographic. Target took a step forward. BIC took a step backward. Target announced it would remove in-store signs. Was a hastily launched and withdrawn online ad tied to Women's Day in South Africa. You can read about it here. BIC, you'll recall, launched a line of pink and purple "BIC for Her" pens that earned scorn and mockery. Every consumer-focused business thinks they kno...

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Monday, August 17, 2015. Stopping the Barbie mentality. Two companies recently took steps to change how they approach the female demographic. Target took a step forward. BIC took a step backward. Target announced it would remove in-store signs. Was a hastily launched and withdrawn online ad tied to Women's Day in South Africa. You can read about it here. BIC, you'll recall, launched a line of pink and purple "BIC for Her" pens that earned scorn and mockery. Every consumer-focused business thinks they kno...

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