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Practical Imagination Enterprises

Practical Imagination engages clients in creative, collaborative, customized process to generate and develop innovative growth strategies, new product and positioning concepts. Services include qualitative market research and innovation programs which result in imaginative and practical ideas.

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Practical Imagination engages clients in creative, collaborative, customized process to generate and develop innovative growth strategies, new product and positioning concepts. Services include qualitative market research and innovation programs which result in imaginative and practical ideas.
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Practical Imagination Enterprises | practical-imagination.com Reviews

https://practical-imagination.com

Practical Imagination engages clients in creative, collaborative, customized process to generate and develop innovative growth strategies, new product and positioning concepts. Services include qualitative market research and innovation programs which result in imaginative and practical ideas.

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1

Practical Imagination Enterprises- Case Studies

http://practical-imagination.com/case-studies.php

Ashland (Valvoline, VIOC, Car Brite). Ciba Vision (Dailies, AQuify). ConAgra (Egg Beaters, Orville Redenbacher). Nature’s Gate (Levlad). SC Johnson and Sons. The Roger Williams Zoo. Project engaged and amazed our entire organization from sales to customer service to Senior Executives.Derron Wrubel Market Insights, Global New Products and Innovation. 1 Ciba Vision Corporation. 5 themes emerged and were crafted into advertising concepts. Concepts were tested in Global Ad Testing process. Winning co...Put i...

2

Practical Imagination Enterprises- About

http://practical-imagination.com/about.php

Laurie has been a creative catalyst and qualitative researcher for 25 years. Her professional background includes being co-founder and Director of Consulting for IdeaScope Associates, was Associate at Synectics and VP/ Accounts Supervisor at Rapp and Collins, direct marketing agency. She is a sought after presenter at national and international conferences. Passionate about the arts, Laurie is a past Board Member of the VOICES Chorale and was President of the Savoyard Light Opera Company. Gather fresh in...

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Practical Imagination Enterprises- Services

http://practical-imagination.com/services.php

See how our innovative approach to qualitative research helped Ciba Vision. Gather fresh insights into how daily contact lenses dramatically impact the quality of life. This is just one of hundreds of stories we can tell you about how we’ve investigated consumers’ relationships with brands and categories, improved prototypes, observed how shoppers behave and many more. We’ll be happy to tell you more about how we worked with Valvoline. We are known for…. Taking on tough challenges. Drawing out the best t...

4

Practical Imagination Enterprises- News and Great Reads

http://practical-imagination.com/news.php

Or Space, The First Frontier. If you are running a brainstorming session or just want to get a good creative discussion going, it's worth taking some time to set up the physical space that will support your goals. Here are 10 tips to put into motion. Making the Connection with Respondents and Musings on What Happens Afterwards. How do we help our research participants open up and talk honestly about their feelings? This article contains techniques for empathetic listening and rapport making.

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