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Marketing Mantra

Sunday, December 5, 2010. Retail study Tour to 'Reliance Mart' and 'Big Bazaar'. It was a learning experience visiting two of the most emerging Retail chains of India.Our first stop was at Reliance Mart,Kanke Road,Ranchi.Now before that we all knew that It is making loss for quite a some time.We also visited Big Bazaar and explored some of the valuable findings.I observed that the two stores should be differentiated on the parameters of Place. Developing and Communicating a Positioning strategy. It is in...

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Marketing Mantra | prasannajitmishra.blogspot.com Reviews
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Sunday, December 5, 2010. Retail study Tour to 'Reliance Mart' and 'Big Bazaar'. It was a learning experience visiting two of the most emerging Retail chains of India.Our first stop was at Reliance Mart,Kanke Road,Ranchi.Now before that we all knew that It is making loss for quite a some time.We also visited Big Bazaar and explored some of the valuable findings.I observed that the two stores should be differentiated on the parameters of Place. Developing and Communicating a Positioning strategy. It is in...
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Marketing Mantra | prasannajitmishra.blogspot.com Reviews

https://prasannajitmishra.blogspot.com

Sunday, December 5, 2010. Retail study Tour to 'Reliance Mart' and 'Big Bazaar'. It was a learning experience visiting two of the most emerging Retail chains of India.Our first stop was at Reliance Mart,Kanke Road,Ranchi.Now before that we all knew that It is making loss for quite a some time.We also visited Big Bazaar and explored some of the valuable findings.I observed that the two stores should be differentiated on the parameters of Place. Developing and Communicating a Positioning strategy. It is in...

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prasannajitmishra.blogspot.com prasannajitmishra.blogspot.com
1

Marketing Mantra: December 2010

http://prasannajitmishra.blogspot.com/2010_12_01_archive.html

Sunday, December 5, 2010. Retail study Tour to 'Reliance Mart' and 'Big Bazaar'. It was a learning experience visiting two of the most emerging Retail chains of India.Our first stop was at Reliance Mart,Kanke Road,Ranchi.Now before that we all knew that It is making loss for quite a some time.We also visited Big Bazaar and explored some of the valuable findings.I observed that the two stores should be differentiated on the parameters of Place. Developing and Communicating a Positioning strategy. It is in...

2

Marketing Mantra: City testing New marketing Concepts at O'Hare

http://prasannajitmishra.blogspot.com/2010/11/city-testing-new-marketing-concepts-at.html

Saturday, November 27, 2010. City testing New marketing Concepts at O'Hare. The next time you wash your hands in an O’Hare Airport restroom, you might see more than your own reflection in the mirror. City Hall is testing “new marketing concepts” at O’Hare that call for ads to be plastered on everything from 3-D bathroom mirrors and marketing kiosks to escalator handrails, moving walkways, and motion sensor LCD screens. Subscribe to: Post Comments (Atom). City testing New marketing Concepts at OHare.

3

Marketing Mantra: Developing and Communicating a Positioning strategy

http://prasannajitmishra.blogspot.com/2010/12/developing-and-communicating.html

Sunday, December 5, 2010. Developing and Communicating a Positioning strategy. Positioning requires that similarities and differences between brands be defined and communicated. Subscribe to: Post Comments (Atom). Retail study Tour to Reliance Mart and Big Baza. Developing and Communicating a Positioning strateg. Advertising in China : Mistakes made by Multi Nati. Coca cola:The Market leader. Product Levels:The Customer-value Hierarchy. I strongly believe that education can lift a person from the horribl...

4

Marketing Mantra: Brand Names

http://prasannajitmishra.blogspot.com/2010/12/brand-names.html

Thursday, December 2, 2010. How do you name a product? Simply put it, there is no easy option. Depending on how established an organisation is, there are a number of ways to brand a product. A product could be branded with an individual name. A firm may decide it wants a brand, which has no association with any of its other brands. Volkswagen in the UK, for example own the brand SEAT and Skoda. Subscribe to: Post Comments (Atom). Retail study Tour to Reliance Mart and Big Baza. Coca cola:The Market leader.

5

Marketing Mantra: November 2010

http://prasannajitmishra.blogspot.com/2010_11_01_archive.html

Saturday, November 27, 2010. City testing New marketing Concepts at O'Hare. The next time you wash your hands in an O’Hare Airport restroom, you might see more than your own reflection in the mirror. City Hall is testing “new marketing concepts” at O’Hare that call for ads to be plastered on everything from 3-D bathroom mirrors and marketing kiosks to escalator handrails, moving walkways, and motion sensor LCD screens. Wednesday, November 24, 2010. Blogging a new chapter in my life. I strongly believe th...

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Marketing Mantra

Sunday, December 5, 2010. Retail study Tour to 'Reliance Mart' and 'Big Bazaar'. It was a learning experience visiting two of the most emerging Retail chains of India.Our first stop was at Reliance Mart,Kanke Road,Ranchi.Now before that we all knew that It is making loss for quite a some time.We also visited Big Bazaar and explored some of the valuable findings.I observed that the two stores should be differentiated on the parameters of Place. Developing and Communicating a Positioning strategy. It is in...

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