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The Naive Marketer and Consumer

This is a marketing practitioner’s blog written with an idea to share his experiences, perspectives, observations, and thoughts on traditional marketing, social media marketing, advertising, branding, market research, customer service, and media.

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The Naive Marketer and Consumer | pratapsingh.typepad.com Reviews
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This is a marketing practitioner’s blog written with an idea to share his experiences, perspectives, observations, and thoughts on traditional marketing, social media marketing, advertising, branding, market research, customer service, and media.
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2 Naive Consumer
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9 Customer Service
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The Naive Marketer and Consumer | pratapsingh.typepad.com Reviews

https://pratapsingh.typepad.com

This is a marketing practitioner’s blog written with an idea to share his experiences, perspectives, observations, and thoughts on traditional marketing, social media marketing, advertising, branding, market research, customer service, and media.

INTERNAL PAGES

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1

What is value for money? - The Naive Marketer and Consumer

http://pratapsingh.typepad.com/pratap_singh/2009/03/what-is-value-for-money.html

The Naive Marketer and Consumer. Laquo; Brand Encounters - ICICI. Feeling vs thinking ». March 10, 2009. What is value for money? To marketers, value for money is the handle for low-price and for more for less. Is value for money really about low-price and about more for less? Would anyone buy a product if it didnt offer value? 0160;When a brand promotes a value for money offer, what is it really trying to say? That it didnt offer value earlier? Why else would it be cheaper? Is it tangible or intangible?

2

8 Strategies to improve customer service - The Naive Marketer and Consumer

http://pratapsingh.typepad.com/pratap_singh/2009/11/8-strategies-to-improve-customer-service.html

The Naive Marketer and Consumer. Laquo; Brand Metrics: Are you measuring ITS? The Naive Marketer and Consumer: Top 5 posts of 2009 ». November 16, 2009. 8 Strategies to improve customer service. Every brand believes that its customer service is excellent. In reality, however, customer service across brands is mediocre. The experience is generally inconvenient, unpleasant, unsatisfactory, sometimes humiliating, and definitely expensive. . Given its importance to marketing, organizations should make market...

3

Marketing challenges faced by weak brands - The Naive Marketer and Consumer

http://pratapsingh.typepad.com/pratap_singh/2009/09/marketing-challenges-faced-by-weak-brands-1.html

The Naive Marketer and Consumer. Laquo; Marketing priority for social media success. Marketing challenges faced by weak brands ». September 24, 2009. Marketing challenges faced by weak brands. Marketing in general is challenging, creative and glamorous but it is also laborious and harrowing, especially when the brand is weak and not in the purchase consideration set. The challenges faced by such brands are unpleasant and never ending. Some of the challenges and problems that I have experienced are:.

4

Marketing priority for social media success - The Naive Marketer and Consumer

http://pratapsingh.typepad.com/pratap_singh/2009/09/marketing-priority-for-social-media-success.html

The Naive Marketer and Consumer. Laquo; Traditional media are possibly dying; not traditional marketing. Marketing challenges faced by weak brands ». September 13, 2009. Marketing priority for social media success. Will this guarantee social media success? We do not live in two mutually exclusive worlds called offline and on-line. The reality of one extends to the reality of the other. This is true for brands also. The reality of tangible offline brand experiences like purchase, consumption, ...A social ...

5

Brand Metrics: Are you measuring ITS? - The Naive Marketer and Consumer

http://pratapsingh.typepad.com/pratap_singh/2009/11/brand-metrics-are-you-measuring-its-.html

The Naive Marketer and Consumer. Laquo; Brand conversations: How much do what others say matter to you? 8 Strategies to improve customer service ». November 02, 2009. Brand Metrics: Are you measuring ITS? Purchase cannot happen without a seller (retailer). Anybody with exposure to channel sales would fully understand that the motives of the seller (a multi brand retailer) to promote a brand are very different from that of the consumer’s motives to want that brand. These motives drive a seller to ...The s...

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The Naive Marketer and Consumer

The Naive Marketer and Consumer. Why is anybody and everybody a marketing commentator? A frustrating but unavoidable experience that every marketer has to endure is the continuous stream of unsolicited comments from every Tom, Dick and Harry. It is particularly irksome when these comments come from colleagues, people who do not have any experience and or qualification in marketing. . What expertises do these people believe they have to make comments? 1) Everybody is a consumer:. 2) We are creative beings:.

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