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Social Responsibility in Bollywood

Social Responsibility in Bollywood. Monday, 19 March 2007. Amitabh Bachchan… Godfather of Bollywood! Bollywood’s biggest celebrity Amitabh Bachchan. Has always been affiliated to some social cause or the other through out his career. The appeal of brand Amitabh Bachchan. Is every brand manager’s deepest envy - and the thing to aspire for. Has been able to generate not only awareness about the cause he supports, but has also managed to show a drastic difference among the audience’s psyche. We all know tha...

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Social Responsibility in Bollywood | prbollywood.blogspot.com Reviews
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Social Responsibility in Bollywood. Monday, 19 March 2007. Amitabh Bachchan… Godfather of Bollywood! Bollywood’s biggest celebrity Amitabh Bachchan. Has always been affiliated to some social cause or the other through out his career. The appeal of brand Amitabh Bachchan. Is every brand manager’s deepest envy - and the thing to aspire for. Has been able to generate not only awareness about the cause he supports, but has also managed to show a drastic difference among the audience’s psyche. We all know tha...
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Social Responsibility in Bollywood | prbollywood.blogspot.com Reviews

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Social Responsibility in Bollywood. Monday, 19 March 2007. Amitabh Bachchan… Godfather of Bollywood! Bollywood’s biggest celebrity Amitabh Bachchan. Has always been affiliated to some social cause or the other through out his career. The appeal of brand Amitabh Bachchan. Is every brand manager’s deepest envy - and the thing to aspire for. Has been able to generate not only awareness about the cause he supports, but has also managed to show a drastic difference among the audience’s psyche. We all know tha...

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1

Social Responsibility in Bollywood: Why the Scepticism?

http://prbollywood.blogspot.com/2007/03/why-scepticism.html

Social Responsibility in Bollywood. Monday, 12 March 2007. When bollywood stars come forward to support any cause there is always a certain amount of scepticism that surrounds them. Are they doing it for the genuine reason? How are they going to benefit by supporting this cause? Is this just another public relations tactic prior to their release? In an article on 19th April 2006 Priyanka Deladia for Bombay Times interviews senior bollywood actress and social activist Shabana Azmi. I recall one incident y...

2

Social Responsibility in Bollywood: Celebrity becomes bigger than the cause…

http://prbollywood.blogspot.com/2007/03/celebrity-becomes-bigger-than-cause.html

Social Responsibility in Bollywood. Saturday, 17 March 2007. Celebrity becomes bigger than the cause…. We all know that most often when a celebrity’s name is joined to any social cause the hype always leans towards the celebrity and the cause is barely talked about. Even when a Bollywood celebrity goes out of his way to support a cause he truly believes in, it may still come across as another publicity stunt. In 2004 when the deadliest Sumatran Tsunami. It is ironic how media twists every effort of a cel...

3

Social Responsibility in Bollywood: 17-Mar-2007

http://prbollywood.blogspot.com/2007_03_17_archive.html

Social Responsibility in Bollywood. Saturday, 17 March 2007. Celebrity becomes bigger than the cause…. We all know that most often when a celebrity’s name is joined to any social cause the hype always leans towards the celebrity and the cause is barely talked about. Even when a Bollywood celebrity goes out of his way to support a cause he truly believes in, it may still come across as another publicity stunt. In 2004 when the deadliest Sumatran Tsunami. It is ironic how media twists every effort of a cel...

4

Social Responsibility in Bollywood: Celebrities for a Cause

http://prbollywood.blogspot.com/2007/03/celebrities-for-cause.html

Social Responsibility in Bollywood. Wednesday, 14 March 2007. Celebrities for a Cause. Some of the Bollywood celebrities that have extended their support to various different causes in India are as as follows:. Amitabh Bachchan – Polio. Aamir Khan – Narmada Bachao Andolan(NBA) and Bhopal Gas Tragedy. Shah Rukh Khan – Polio. Sunil Shetty – Dyslexia. Preity Zinta – Cleanliness Drive. Waheeda Rehman – Female Infanticide. Dia Mirza – Female Infanticide. Jaya bachchan – Growing more Neem Trees. So its not jus...

5

Social Responsibility in Bollywood: 04-Mar-2007

http://prbollywood.blogspot.com/2007_03_04_archive.html

Social Responsibility in Bollywood. Sunday, 4 March 2007. Hindi Cinema with a social message for the wrong reason…. Very often when filmmakers have taken a step forward in doing something for the society their creditability has always been questioned. When few filmmakers started making meaningful cinema in past few years, the film fraternity in order to appreciate their effort introduced a new award category called the ‘Critics Award’ in the Filmfare Awards. A true story directed by Deepa Mehta. View my ...

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Social Responsibility in Bollywood

Social Responsibility in Bollywood. Monday, 19 March 2007. Amitabh Bachchan… Godfather of Bollywood! Bollywood’s biggest celebrity Amitabh Bachchan. Has always been affiliated to some social cause or the other through out his career. The appeal of brand Amitabh Bachchan. Is every brand manager’s deepest envy - and the thing to aspire for. Has been able to generate not only awareness about the cause he supports, but has also managed to show a drastic difference among the audience’s psyche. We all know tha...

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