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janepenson | the freshword blog
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A fresh perspective on business writing. February 18, 2013. February 5, 2013. A story wins every time. January 28, 2013. January 24, 2013. How do we get from OK to WOW! June 20, 2012. Proper English – is there such a thing? April 5, 2012. March 2, 2012. Laquo; Older Entries. Right and wrong usage. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Join 1,318 other followers. Blog at WordPress.com. Create a free website or blog at WordPress.com.
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Opening phrases | the freshword blog
https://freshwordblog.wordpress.com/2013/02/18/opening-phrases
A fresh perspective on business writing. February 18, 2013. Get to the point. Opening phrases are on/off switches. How much do you read before you decide to carry on or turn the page? How do writers create opening phrases that will hold your attention? I have done some research (picked up papers and magazines lying around my house and checked my favourite blogs). Here are opening phrases picked at random from ‘ History Today’:. 1 Two hundred and fifty years ago this month…. Here is a mixture. These openi...
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A story wins every time | the freshword blog
https://freshwordblog.wordpress.com/2013/02/05/a-story-wins-every-time
A fresh perspective on business writing. A story wins every time. February 5, 2013. Like him or not, Boris Johnson is a lively writer. He often tells a story to draw his readers into his topic – and I find it a nearly irresistible technique. Tell me honestly, when you get to the end of the first paragraph below, don’t you need to know the source of Boris’s childhood shame? I certainly would not have put the paper down at that point. By my kid sister! Instead of ‘the new software will enable automat...