pricinglessons.com pricinglessons.com

pricinglessons.com

pricinglessons

Pricinglessons.com summarizes cases, concepts and research on pricing topics.

http://www.pricinglessons.com/

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Stefan Michel

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Stefan Michel

Oberer C●●●●●●●●nweg 42e

Huene●●●●●g See , Zug, 6333

Switzerland

7.9●●●240
mi●●●●@michel-partner.ch

View this contact

Stefan Michel

Oberer C●●●●●●●●nweg 42e

Huene●●●●●g See , Zug, 6333

Switzerland

7.9●●●240
mi●●●●@michel-partner.ch

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Pricinglessons.com summarizes cases, concepts and research on pricing topics.
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pricinglessons | pricinglessons.com Reviews

https://pricinglessons.com

Pricinglessons.com summarizes cases, concepts and research on pricing topics.

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pricinglessons.com pricinglessons.com
1

pricinglessons: B2B

http://www.pricinglessons.com/b2b

A pricing blog authored by IMD professor Stefan Michel. Summary of the 20 Lessons on Pricing (pdf download). Open this file in full resolution. Posted at 07:49 PM in B2B. Owp2013 pricinglesson #13: Commoditization is a very bad word, ban it from your company. The C-word is the procurement’s weapon to lower your prices. Posted at 04:24 PM in B2B. Posted at 09:04 AM in B2B. Blog360pi Modern Retail Pricing. Holden Advisors Pricing Consultants. Input Consulting Zürich, Pricing Experten.

2

pricinglessons: Economics

http://www.pricinglessons.com/economics

A pricing blog authored by IMD professor Stefan Michel. Why Conjoint Analysis Results Don’t Always Match Reality. By Michael Mora, 26. August 2013. Http:/ www.relevantinsights.com/why-conjoint-analysis-results-dont-always-match-reality. Posted at 02:00 AM in Customer Insight. Comparing Willingness To Pay Measurements To Real Purchase. By  Michaela Mora, 14. February 2011. How Should Consumers’ Willingness To Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches. Choice-Based Conjoint An...

3

pricinglessons: Humor

http://www.pricinglessons.com/humor

A pricing blog authored by IMD professor Stefan Michel. Change your flight plans, get a 30 Franc discount (yeah! Posted at 10:12 AM in Discount. Posted at 08:37 PM in Humor. Value-Based Pricing (better) vs Cost-Based Pricing (the norm). Posted at 07:27 AM in Humor. Pricing at its best [Humor]. Posted at 03:43 AM in Humor. Pricing Manager's First Day. Posted at 09:12 AM in Humor. Blog360pi Modern Retail Pricing. Holden Advisors Pricing Consultants. Input Consulting Zürich, Pricing Experten.

4

pricinglessons: Competition

http://www.pricinglessons.com/competition

A pricing blog authored by IMD professor Stefan Michel. Cheap Talk to Avoid a Price War. On November 30, 2013. As we plunge into the holiday shopping season, many business news organizations write about the impending price wars. The following excerpt from the November 20, 2013 Wall Street Journal article titled Price War Looms For Electronics. Screamed out at me that there is a lesson here to be learned about trying to avoid a price war.  First, read the excerpt. Although economists are usually right in ...

5

pricinglessons: Books

http://www.pricinglessons.com/books

A pricing blog authored by IMD professor Stefan Michel. Predictably Irrational by Jeff Atwood. 9 Ways Marketing Weasels Will Try to Manipulate You. September 10, 2009. I recently read Predictably Irrational. Its a fascinating examination of why human beings are wired and conditioned to react irrationally. We human beings are a selfish bunch, so its all the more surprising to see how easily we can be manipulated to behave in ways that run counter to our own self-interest. Dont say I didnt warn you. Realiz...

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pricinglessons

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A pricing blog authored by IMD professor Stefan Michel. Ten #Pricing Lessons from Cartoons [Video]. Posted at 11:22 PM. Uber explains their dynamic #pricing approach [video]. Posted at 11:21 PM. What you can learn about Pricing Strategy from a can of Coke (Price discrimination). Posted at 11:19 PM. Pricing Management is Perception Management (before). Posted at 04:21 PM. Pricing Management is Perception Management. It is a subtle nuance, but here you have the image of the beverage and the dessert. Change...

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