sanysweeklyprinsight.blogspot.com
Sany's weekly PR insight: Webcast: Social Media and its effects on Public Relations
http://sanysweeklyprinsight.blogspot.com/2011/03/webcast-social-media-and-its-effects-on.html
Sany's weekly PR insight. Tuesday, 1 March 2011. Webcast: Social Media and its effects on Public Relations. Check out my newest presentation on Social Media. Sany's weekly PR insights. Labels: effects on PR. Subscribe to: Post Comments (Atom). Sany's weekly PR insights. London, United Kingdom. View my complete profile. GOOGLE - Someones watching you! Social Marketing - changing societys behaviour. Webcast: Social Media and its effects on Public Re. George and Public Relations Trends. It's All Gone PR.
sanysweeklyprinsight.blogspot.com
Sany's weekly PR insight: April 2011
http://sanysweeklyprinsight.blogspot.com/2011_04_01_archive.html
Sany's weekly PR insight. Monday, 11 April 2011. Corporate Social Responsibility (CSR) refers to the ethical self-regulation of a company. Most big companies already use CSR and more and more small and medium-scaled ones follow by taking up Corporate Social Responsibility actions. CSR concentrates and aims on positive social and environmental issues and interests of a company in relation to its employees, consumers, stakeholders, local communities and in general members of the public. CSR is a good activ...
sanysweeklyprinsight.blogspot.com
Sany's weekly PR insight: Social Marketing - changing society's behaviour
http://sanysweeklyprinsight.blogspot.com/2011/03/social-marketing-changing-societys.html
Sany's weekly PR insight. Monday, 14 March 2011. Social Marketing - changing society's behaviour. The term Social Marketing was first mentioned in public in 1971 by Philip Kotler and Gerald Zaltman who published an article called „Social Marketing: An Approach to Planned Social Change“ in the Journal of Marketing. The two men found that the same methods of marketing that were used to sell products of any kind could also be applied to attitudes, ideas and behaviour. One could say that the success of Socia...
prissues2011.blogspot.com
PR Issues: April 2011
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Welcome to my world of PR: a glimpse of what's going on inside my head! Friday, 8 April 2011. CSR: do corporations really care? N is the property of its stockholders.it. S interests are the interests of its stockhold. Ers” Milton Friedman. Has always been a major opponent to CSR practice saying that the argument that business should actively seek to do good without self-interest in mind “preached pure and unadulterated socialism.”. Some believe that CSR has its roots in philanthropy, but c. R department ...
prissues2011.blogspot.com
PR Issues: A nice side to marketing!
http://prissues2011.blogspot.com/2011/03/nice-side-to-marketing.html
Welcome to my world of PR: a glimpse of what's going on inside my head! Monday, 21 March 2011. A nice side to marketing! Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society. It is generally used in health care programs. As in “regular” marketing, social marketing focuses on the consumer’s wants and needs instead of trying to persuade him/her. It refers to do ways by which a demand for the product is created (advertis...
prissues2011.blogspot.com
PR Issues: CSR: do corporations really care?
http://prissues2011.blogspot.com/2011/04/csr-do-corporations-really-care.html
Welcome to my world of PR: a glimpse of what's going on inside my head! Friday, 8 April 2011. CSR: do corporations really care? N is the property of its stockholders.it. S interests are the interests of its stockhold. Ers” Milton Friedman. Has always been a major opponent to CSR practice saying that the argument that business should actively seek to do good without self-interest in mind “preached pure and unadulterated socialism.”. Some believe that CSR has its roots in philanthropy, but c. R department ...
prissues2011.blogspot.com
PR Issues: February 2011
http://prissues2011.blogspot.com/2011_02_01_archive.html
Welcome to my world of PR: a glimpse of what's going on inside my head! Sunday, 20 February 2011. Don’t shoot the messenger! According to Kevin Moloney, the pluralistic society in which we live today has transformed PR into a powerful form of advocacy. In fact, today’s society is a competitive society: many voices want and need to be heard. The problem however is that media are saturated; people have therefore to compete and grab media’s attention to be heard. And what happened to the fourth estate?
sanysweeklyprinsight.blogspot.com
Sany's weekly PR insight: NGO's - Frenemies to Corporates?
http://sanysweeklyprinsight.blogspot.com/2011/02/ngos-and-corporates.html
Sany's weekly PR insight. Sunday, 13 February 2011. NGO's - Frenemies to Corporates? 8217;s and non-profit organisations are usually not connected with negative thoughts. They stand, work and fight for good causes, call attention to these causes and educate the public about them and how they can actively get involved in doing something good for a cause. When a corporate company joins together with an NGO, it is usually intended to give the corporate company a positive image. 7 Letters to officials. When ...
prissues2011.blogspot.com
PR Issues: January 2011
http://prissues2011.blogspot.com/2011_01_01_archive.html
Welcome to my world of PR: a glimpse of what's going on inside my head! Sunday, 30 January 2011. When a headache could have killed them: Tylenol crisis management. In the fall of 1982, seven people in Chicago died mysteriously. After the autopsies the authorities determined that all the. People that died has ingested. Capsules of Tylenol that were laced with cyanide. Someone had tampered with t. He Tylenol bottle once they were on store shelve. How did J&J manage the crisis? Recall of the product. Less t...
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