cheilusa.blogspot.com
p e r s p e c t i v e: August 2007
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Ideas and trends that shape the marketing world. Tuesday, August 7, 2007. Opening Night at the Movies… at Home? Who doesn’t like going to the local theater every once in a while to take in the latest and greatest movie blockbuster? 31% of US residents have watched VOD, and of those who have not tried video-on-demand, 29% are “very” or “somewhat” interested in utilizing it in the future. Many cable operators are now trying to take advantage of this increased interest and offer ...8220;We’re not inte...
cheilusa.blogspot.com
p e r s p e c t i v e: Making Home Appliance Irresistable
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Ideas and trends that shape the marketing world. Wednesday, September 24, 2008. Making Home Appliance Irresistable. When reviewing the competitive landscape, we faced the challenge of competing with brands that had a long history and strong brand equity in the appliance world. Our challenge: how do we stand out and reach our consumers in a unique and more targeted way? Full page dishwasher print ad that ran. Nationally (Canada) in various publications. Full page refrigerator print ad that ran. We also wa...
cheilusa.blogspot.com
p e r s p e c t i v e: Gimme! – Basically, we are all Self-Centered
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Ideas and trends that shape the marketing world. Friday, July 25, 2008. 8211; Basically, we are all Self-Centered. John Hallward, President of Ipsos ASI, a leading advertising research firm, presented excerpts from his latest book Gimme! To Cheil staff at the NJ office on April 29. John Hallward is the President of Global Product Management at Ipsos ASI. In his first book, Gimme! The Human Nature of Successful Marketing,. Hallward explores our evolutionary traits to help marketers, brand managers,. It wo...
cheilusa.blogspot.com
p e r s p e c t i v e: Cheil has the Heart and Passion for a Great Cause
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Ideas and trends that shape the marketing world. Friday, July 25, 2008. Cheil has the Heart and Passion for a Great Cause. This year, Cheil Worldwide in Irvine, California donated their creative services to help promote awareness for the American Heart Association and their National Go Red Campaign in Orange County, California. In addition to promoting the event,. I have bеen explоring foг a bit foг any high. Quality articlеs or blog posts on this sort. I discoνereԁ јust what I neеded. Cheil Interactive ...
cheilusa.blogspot.com
p e r s p e c t i v e: Taking Social Media on the Road
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Ideas and trends that shape the marketing world. Friday, July 25, 2008. Taking Social Media on the Road. Cheil Worldwide and Samsung Nationwide took part in a social media educational program that kicked off. I enlisted the help of C.C. Chapman and Steve Coulson of the Advance Guard who helped me kick off the tour. What is social media? How does it work? How does a brand engage the consumer within the social media space? Where do we start? How can we adapt as marketers and as a brand in this new space?
cheilusa.blogspot.com
p e r s p e c t i v e: CCA wins an OMMA
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Ideas and trends that shape the marketing world. Tuesday, September 23, 2008. CCA wins an OMMA. Johanna and Jeff accepting the award. CCA wins an OMMA for Best Integrated Campaign: Technology. CCA iGroup picked up an OMMA Award September 18th 2008. They won in the category of: Best Integrated Campaign in technology. And were a finalist in the widgets category. Jeffrey Babson (copywriter) and Johanna Rustia (art director) were on hand to collect the award. Congrats to the team:. View my complete profile.
cheilusa.blogspot.com
p e r s p e c t i v e: March 2008
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Ideas and trends that shape the marketing world. Monday, March 24, 2008. Cheil Interactive NJ Wins 7 IAC Awards. The Interactive Advertising Competition Awards announced winners today and we have won 7 awards this year! The first 2 awards are the best in the category (only one 'best of' in the category is given out). Nice job everyone! Best Computer: Hardware Online ad (last year we won this for the 740bf ad). UpStage by Samsung Campaign. Best Telecommunication Integrated ad campaign. MySpace’s ver...
cheilusa.blogspot.com
p e r s p e c t i v e: October 2007
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Ideas and trends that shape the marketing world. Friday, October 19, 2007. Cheil Communications Introduces a New Vision and Slogan - Passion for Ideas. In this day and age, competition as a term seems so soft and trite. The marketing environment today looks more like a war zone, a perpetual stream of attacks between businesses and consumers and vice versa. Backward to assess the battleground, and made a leap forward to redefine its value to clients. Cheil Communications: Passion for Ideas. This slogan is...
cheilusa.blogspot.com
p e r s p e c t i v e: Cannes 2008: The Year of Storytelling
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Ideas and trends that shape the marketing world. Wednesday, September 24, 2008. Cannes 2008: The Year of Storytelling. I tell you this story for two reasons: First, it is a situation that is analogous to advertising in some basic sense. Would you have kept reading? Maybe, maybe not. But engaging the. Audience in a story is a time-tested way to pique people’s interest and make them more likely to absorb your information, whatever it may be. 1 Involving the audience makes a good story. The genius of the co...
cheilusa.blogspot.com
p e r s p e c t i v e: October 2008
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Ideas and trends that shape the marketing world. Monday, October 6, 2008. Cheil USA's i-group wins a Bronze MIXX AWARD. The hits just keep coming for the Juke by Samsung campaign. Cheil USA's i-group picked up a MIXX Award September 23, 2008. We collected the bronze award in the Widget Marketing category for the Juke by Samsung campaign. See all the MIXX 2008 award winners here. Congrats to the team:. Subscribe to: Posts (Atom). View my complete profile. Cheil USAs i-group wins a Bronze MIXX AWARD. A new...