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PRISM Case Study

http://www.prismteam.com/case-studies/Ford-of-Europe-UEFA-Champions-League-Programme

PROJECT: FORD OF EUROPE UEFA CHAMPIONS LEAGUE PROGRAMME. It doesnt get much bigger in European football than the UEFA Champions League, and charter sponsor Ford turned to PRISM to activate its UEFA Champions League Programme back in 1992. We remained Fords constant agency partner all the way until 2014 when Ford stopped its sponsorship of the competition. PRISMs brief was to be involved consultation and implementation of all below-the-line activities across Europe, coordinating at-event hospitality for c...

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PRISM

http://www.prismteam.com/our-approach

Intelligent Activation is the PRISM difference, forged by our relentless focus on brands. We act with speed and excellence. The product of thinking differently, Intelligent Activation drives brand innovation. It inspires making rich content central to every PRISM project and has led to an unrivalled track record for great content. Start the conversation and you could end up with a relationship that lasts for life. Content is the fuel for that engagement. Content isnt just creativity. Its business&#46...

prismteam.com

PRISM

http://www.prismteam.com/home

PRISM is your global Public Relations and Sports Marketing. Partner. Were driven to deliver, from strategic insight to. Spirited execution, with an ethos of Intelligent Activation. PRISM 25th Anniversary Highlights. Blue-chip brands choose PRISM for our acknowledged Sports Marketing, Public Relations and Event Management expertise, our Global Content Network, and our attitude of speed and excellence. Our work keeps audiences on the edge of their seats. Infiniti Motor Company LTD. 31 20 57 954 00. 86 21 5...

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PRISM Case Study

http://www.prismteam.com/case-studies/Land-Rover-G4-Challenge

PROJECT: LAND ROVER G4 CHALLENGE. PRISM has a reputation for thinking big. And achieving big. Land Rover is one of the brands which has experienced the ambition, reach and results of PRISMs unlimited, unfettered creative thinking. Land Rovers challenge was to create a unique brand experience in the post-Camel Trophy era. Land Rovers compelling and entertaining content for a dedicated 5-part TV series broadcast in over 80 countries for up to a year after the event and helped build on the global appeal wit...

prismteam.com

PRISM Case Study

http://www.prismteam.com/case-studies/Regaine

PROJECT: REGAINE FACTS NOT FICTION WORLD CUP PENALTY SHOOTOUT. As a FIFA World Cup sponsor, Regaine wanted to transfer credibility and emotion, and create category standout through non-traditional media. The passion that the World Cup would stir was seen as the ideal opportunity to reach Regaines target audience of 25 to 35 year old males. Based at three major London train stations (Liverpool Street, Victoria and Waterloo), from the start of the commute to the end of the day, there would be plenty of pas...

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PRISM Case Study

http://www.prismteam.com/case-studies/InfinitiRedBullRacing

CLIENT: INFINITI MOTOR COMPANY LTD. PROJECT: INFINITI and RED BULL RACING PARTNERSHIP. Infinitis challenge was to build awareness outside of North America and transform its brand image. This was the over-arching challenge put forward in considering a sponsorship investment. In 2011 PRISM managed to secure a 5-year partnership opportunity with Red Bull Racing, the newly crowned F1 champions and arguably the hottest sponsorship property of the decade. We are proud to have been the global activation age...

prismteam.com

PRISM Case Study

http://www.prismteam.com/case-studies/Shells-technical-partnership-with-Ferrari

PROJECT: SHELL TECHNICAL PARTNERSHIP WITH FERRARI F1 TEAM. Shell’s global research states motorists who are aware of Shell’s technical partnership with Ferrari are more likely to buy Shell fuel and oil products. Team sponsors recognise that producing credible material and receiving pick up from broadcasters ahead of a race weekend is a challenging task. The production plan was to create a series of nine, five minute video news releases (VNR) from the documentary footage. These were to be distributed ...

prismteam.com

PRISM Case Study

http://www.prismteam.com/case-studies/InfinitiF1EventHospitality

CLIENT: INFINITI MOTOR COMPANY LTD. PROJECT: EVENT HOSPITALTY AT 2014 F1 SEASON. To provide a bespoke experience for selected guests and employees, enabling an inside look at the world of F1 racing in collaboration with grand prix and non-grand prix events. As the Infiniti Motor Company and the Infiniti Red Bull Racing brand grows, these hospitality events needed to increase brand awareness and recognition for Infiniti as a whole. There is also a global media hosting programme. This has been develope...

prismteam.com

PRISM Case Study

http://www.prismteam.com/case-studies/Launch-of-the-new-Edifice

PROJECT: CASIO EDIFICE LAUNCH MONACO GP. As a partner of the Red Bull Racing Team, Casio make a number of limited edition Edifice watch models with a Formula One flavour. For the launch of the latest Edifice, they wanted a different approach to capture a significant share of voice. The watch was launched by a presentation of the very first produced model to Mark Webber aboard one of Red Bull’s VanDutch boats in the middle of the harbour. PRISM’s motorsport and media relationships shone: access to t...

prismteam.com

PRISM Case Study

http://www.prismteam.com/case-studies/IPEA

CLIENT: INFINITI MOTOR COMPANY LTD. PROJECT: INFINITI PERFORMANCE ENGINEERING ACADEMY. Infinitis partnership with Infiniti Red Bull Racing is more than just a sticker on the side of an F1 car. Infiniti wanted to increase awareness and build upon this technical collaboration, highlighting the link between its luxury performance vehicles and the F1 team. A key imperative is the potential to be leveraged over the long term as awareness builds, to visibly develop people, processes and technologies and reinfo...