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Home - ProPKo – Product Placement and Branded Entertainment Summit

14-15 October 2015, Stuttgart/Germany. The Branded Entertainment Summit ProPKo was initiated in 2003 by Andreas Waldner and is organised annually ever since by WTV Entertainment Marketing. Furthermore the Product Placement Award PPA was founded in 2011. In accordance to the opionion of participants, the leading industry meeting in the German speaking area was established over the past twelve years.

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14-15 October 2015, Stuttgart/Germany. The Branded Entertainment Summit ProPKo was initiated in 2003 by Andreas Waldner and is organised annually ever since by WTV Entertainment Marketing. Furthermore the Product Placement Award PPA was founded in 2011. In accordance to the opionion of participants, the leading industry meeting in the German speaking area was established over the past twelve years.
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Home - ProPKo – Product Placement and Branded Entertainment Summit | productplacementkongress.de Reviews

https://productplacementkongress.de

14-15 October 2015, Stuttgart/Germany. The Branded Entertainment Summit ProPKo was initiated in 2003 by Andreas Waldner and is organised annually ever since by WTV Entertainment Marketing. Furthermore the Product Placement Award PPA was founded in 2011. In accordance to the opionion of participants, the leading industry meeting in the German speaking area was established over the past twelve years.

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1

Review 2010 - ProPKo – Branded Entertainment Summit, Product Placement Award

http://www.productplacementkongress.de/review-2010

26 October 2016, Stuttgart/Germany. Review: October 21st, 2010 in Stuttgart, Literaturhaus. Für den Inhalt dieser Seite ist eine neuere Version von Adobe Flash Player erforderlich. Branded Entertainment online: Review: Product Placement Kongress in Stuttgart. Product Placement - Die richtige Rolle finden" - Markenartikel 12/2010. Landesanstalt für Kommunikation Baden-Württemberg. Sehr geehrter Herr Waldner,. Diesjährigen Kongresses gaben gute Ansatzpunkte und Hilfestellungen. Für den nächsten Kongres...

2

Background information - ProPKo – Branded Entertainment Summit, Product Placement Award

http://www.productplacementkongress.de/background-information

26 October 2016, Stuttgart/Germany. Product Placement and Branded Entertainment. Branded Entertainment in turn is based on the BMW series of advertising clips "Hire", which achieved cult status. 80 million downloads confirm the popularity of these clips. Branded Entertainment describes the individual creation of media formats by brand manufacturers and was a further development of BMW’s successful Product Placement. Branded Entertainment Summit ProPKo. Product Placement and Branded Entertainment Award PPA.

3

Review 2012 - ProPKo – Branded Entertainment Summit, Product Placement Award

http://www.productplacementkongress.de/review-2012

26 October 2016, Stuttgart/Germany. Review: October 18th, 2012 in Stuttgart, Literaturhaus. You will need flash player to view this website.

4

Review 2011 - ProPKo – Branded Entertainment Summit, Product Placement Award

http://www.productplacementkongress.de/review-2011

26 October 2016, Stuttgart/Germany. Review: October 6th, 2011 in Stuttgart, Haus der Wirtschaft. You will need flash player to view this website. Branded Entertainment online: Review: Product Placement Kongress in Stuttgart. Product Placement - Die richtige Rolle finden" - Markenartikel 12/2010. Hollywood produces content with such frequency that there are annually multiple opportunities for companies to engage in strategic integration. American consumers associate strongly with brands that are seen in m...

5

Award - ProPKo – Branded Entertainment Summit, Product Placement Award

http://www.productplacementkongress.de/award-32

26 October 2016, Stuttgart/Germany. PPA - The Creative Award for Product Placement and Branded Entertainment. Product Placement (PP) and Branded Entertainment (BE) are success factors of modern media productions and are used for the marketing and also the funding of motion pictures and increasingly also for media in TV and online. PP/BE offers companies an attractive form of advertising in a product related environment. Successful PP/BE requires a convincing strategy and a creative implementation. Octobe...

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Home - ProPKo – Product Placement and Branded Entertainment Summit

14-15 October 2015, Stuttgart/Germany. The Branded Entertainment Summit ProPKo was initiated in 2003 by Andreas Waldner and is organised annually ever since by WTV Entertainment Marketing. Furthermore the Product Placement Award PPA was founded in 2011. In accordance to the opionion of participants, the leading industry meeting in the German speaking area was established over the past twelve years.

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