programmaticmag.com

Programmatic Mag | Global programmatic advertising news hub

August 13, 2015. Programmatic TV: Making zero ratings a Good Thing (and why brands will fight to pay more for less). RTL guns up for programmatic TV as Clypd plots global play. Rubicon Project’s Jay Stevens on threat to agencies from rise of retail trade desks. Nestle tells big agencies ‘get chequebooks out’ or be picked off by specialist trade desks; Carat bites back. Man versus bot: Only humans can beat ad fraud if they want to. Number swings and strident advertisers: Viewability must evolve. Man versu...

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Programmatic Mag | Global programmatic advertising news hub | programmaticmag.com Reviews

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August 13, 2015. Programmatic TV: Making zero ratings a Good Thing (and why brands will fight to pay more for less). RTL guns up for programmatic TV as Clypd plots global play. Rubicon Project’s Jay Stevens on threat to agencies from rise of retail trade desks. Nestle tells big agencies ‘get chequebooks out’ or be picked off by specialist trade desks; Carat bites back. Man versus bot: Only humans can beat ad fraud if they want to. Number swings and strident advertisers: Viewability must evolve. Man versu...

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1 programmatic mag

2 must read articles

3 dw focus

4 regions

5 platforms

6 brands

7 agencies

8 publishers

9 mar tech

10 features

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Programmatic Mag | Global programmatic advertising news hub | programmaticmag.com Reviews

https://programmaticmag.com

August 13, 2015. Programmatic TV: Making zero ratings a Good Thing (and why brands will fight to pay more for less). RTL guns up for programmatic TV as Clypd plots global play. Rubicon Project’s Jay Stevens on threat to agencies from rise of retail trade desks. Nestle tells big agencies ‘get chequebooks out’ or be picked off by specialist trade desks; Carat bites back. Man versus bot: Only humans can beat ad fraud if they want to. Number swings and strident advertisers: Viewability must evolve. Man versu...

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programmaticmag.com

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Number swings and strident advertisers: Viewability must evolve | Programmatic Mag

http://www.programmaticmag.com/publishers/viewability-not-the-messiah

September 1, 2016. Programmatic TV: Making zero ratings a Good Thing (and why brands will fight to pay more for less). RTL guns up for programmatic TV as Clypd plots global play. Rubicon Project’s Jay Stevens on threat to agencies from rise of retail trade desks. Nestle tells big agencies ‘get chequebooks out’ or be picked off by specialist trade desks; Carat bites back. Man versus bot: Only humans can beat ad fraud if they want to. Number swings and strident advertisers: Viewability must evolve. The BBC...

2

Mar-Tech | Programmatic Mag

http://www.programmaticmag.com/category/mar-tech-2

September 1, 2016. Programmatic TV: Making zero ratings a Good Thing (and why brands will fight to pay more for less). RTL guns up for programmatic TV as Clypd plots global play. Rubicon Project’s Jay Stevens on threat to agencies from rise of retail trade desks. Nestle tells big agencies ‘get chequebooks out’ or be picked off by specialist trade desks; Carat bites back. Man versus bot: Only humans can beat ad fraud if they want to. Number swings and strident advertisers: Viewability must evolve.

3

Features | Programmatic Mag

http://www.programmaticmag.com/category/features

September 1, 2016. Programmatic TV: Making zero ratings a Good Thing (and why brands will fight to pay more for less). RTL guns up for programmatic TV as Clypd plots global play. Rubicon Project’s Jay Stevens on threat to agencies from rise of retail trade desks. Nestle tells big agencies ‘get chequebooks out’ or be picked off by specialist trade desks; Carat bites back. Man versus bot: Only humans can beat ad fraud if they want to. Number swings and strident advertisers: Viewability must evolve.

4

Google: Digital will ‘sail past’ half of total ad market | Programmatic Mag

http://www.programmaticmag.com/platforms/google-digital-will-sail-past-half-of-total-ad-market

September 1, 2016. Programmatic TV: Making zero ratings a Good Thing (and why brands will fight to pay more for less). RTL guns up for programmatic TV as Clypd plots global play. Rubicon Project’s Jay Stevens on threat to agencies from rise of retail trade desks. Nestle tells big agencies ‘get chequebooks out’ or be picked off by specialist trade desks; Carat bites back. Man versus bot: Only humans can beat ad fraud if they want to. Number swings and strident advertisers: Viewability must evolve. MD for ...

5

Rubicon Project’s Jay Stevens on threat to agencies from rise of retail trade desks | Programmatic Mag

http://www.programmaticmag.com/brands/the-rise-of-retail-trading-desks

September 1, 2016. Programmatic TV: Making zero ratings a Good Thing (and why brands will fight to pay more for less). RTL guns up for programmatic TV as Clypd plots global play. Rubicon Project’s Jay Stevens on threat to agencies from rise of retail trade desks. Nestle tells big agencies ‘get chequebooks out’ or be picked off by specialist trade desks; Carat bites back. Man versus bot: Only humans can beat ad fraud if they want to. Number swings and strident advertisers: Viewability must evolve. While A...

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August 13, 2015. Programmatic TV: Making zero ratings a Good Thing (and why brands will fight to pay more for less). RTL guns up for programmatic TV as Clypd plots global play. Rubicon Project’s Jay Stevens on threat to agencies from rise of retail trade desks. Nestle tells big agencies ‘get chequebooks out’ or be picked off by specialist trade desks; Carat bites back. Man versus bot: Only humans can beat ad fraud if they want to. Number swings and strident advertisers: Viewability must evolve. Man versu...

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