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Turbocharged Sell Copy

Thursday, June 02, 2011. Is your company memorable? What do Dominos Pizza, Subway and Federal Express have in common? Memorable unique selling propositions. How do you create a USP? Some experts recommend asking your clientsbut that may not lead to any insights. Instead, think about what you want to achieve for your customers or clients. Ask yourself, what’s my dream for my customers? But first, survey the competition. Make sure they’re not making the same promise and announcing it to the world. ...Broad...

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Turbocharged Sell Copy | promowriting.blogspot.com Reviews

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Thursday, June 02, 2011. Is your company memorable? What do Dominos Pizza, Subway and Federal Express have in common? Memorable unique selling propositions. How do you create a USP? Some experts recommend asking your clientsbut that may not lead to any insights. Instead, think about what you want to achieve for your customers or clients. Ask yourself, what’s my dream for my customers? But first, survey the competition. Make sure they’re not making the same promise and announcing it to the world. ...Broad...

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2 here’s an example

3 labels tag lines

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7 b2c marketing

8 marketing communications

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10 interactive marketing

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Turbocharged Sell Copy | promowriting.blogspot.com Reviews

https://promowriting.blogspot.com

Thursday, June 02, 2011. Is your company memorable? What do Dominos Pizza, Subway and Federal Express have in common? Memorable unique selling propositions. How do you create a USP? Some experts recommend asking your clientsbut that may not lead to any insights. Instead, think about what you want to achieve for your customers or clients. Ask yourself, what’s my dream for my customers? But first, survey the competition. Make sure they’re not making the same promise and announcing it to the world. ...Broad...

INTERNAL PAGES

promowriting.blogspot.com

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Turbocharged Sell Copy: Keep talking

http://promowriting.blogspot.com/2010/04/keep-talking.html

Wednesday, April 07, 2010. SHIRA LINDEN 203 371-0654 www.promowriting.com. By talking, I don’t mean chatting. I mean keep communicating with your target market. Cynus Applied Research conducted a national study as to why donors stopped giving to a charity they donated to previously. Their findings: almost one half of respondents discontinued their gifts because they did not receive adequate information as to what happened following their donation. How often to keep in touch? Direct mail fundraising tips.

2

Turbocharged Sell Copy: June 2007

http://promowriting.blogspot.com/2007_06_01_archive.html

Wednesday, June 20, 2007. I attended a session Effort Analysis and ROI: Why this Worked but that Didn’t. Presenters included Patrick Hainault, Mansueto Ventures, Michele Murphy, American Express Publishing, Ken Sheldon, New York Magazine. I’ll skip all the programs that didn’t work or would not be easily reproducible and give you the stuff that did work. Here are 3 ideas to try:. Insert Card Self Mailer. VERY short term intro offer. Use an online sweeps to drive newsletter signups.

3

Turbocharged Sell Copy: September 2006

http://promowriting.blogspot.com/2006_09_01_archive.html

Friday, September 29, 2006. The Right Headline Stops Your Prospect in his Tracks Part 2. I read in a Marketing Sherpa Search Benchmark Study that when your prospects are in search mode, they don’t bother to read the entire listing even though it contains so few words. Their advice regarding search listing headlines: The first two to three words pack a bigger wallop than words further on." I rewrote last week’s headline to demonstrate this principle. 2 Change your Landing Page headline into a question.

4

Turbocharged Sell Copy: Best Strategic Ideas in a Challenging Economy

http://promowriting.blogspot.com/2009/11/best-strategic-ideas-in-challenging.html

Thursday, November 19, 2009. Best Strategic Ideas in a Challenging Economy. SHIRA LINDEN 203 371-0654 www.promowriting.com. Presented to Direct Marketing Fundraisers Association (DMFA). By Lynn Edmonds, L.W. Robbins Associates. Ideas all direct marketers can benefit from:. Change return envelope paper from 24lb to 22lb stock. Reduce colors on components from 4-color to 2-color. Switch to offset letters vs. personalized, lasered letters. Order control packages for 6 months of mailings. Talk about your bud...

5

Turbocharged Sell Copy: Are your Communications Plain Vanilla?

http://promowriting.blogspot.com/2011/05/are-your-communications-plain-vanilla.html

Wednesday, May 04, 2011. Are your Communications Plain Vanilla? Recently, I attended a fabulous conference (NEMOA) where marketers convened and exchanged ideas. One seminar leader posed the question Are your communications plain vanilla? Take a look at all your messaging. Could your customer communications be from Anycompany USA? This could spell death for a business. New Pig stands out with a weird and memorable company name. In fact, they play it up. Here’s what they say:. Their first product was the O...

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Turbocharged Sell Copy

Thursday, June 02, 2011. Is your company memorable? What do Dominos Pizza, Subway and Federal Express have in common? Memorable unique selling propositions. How do you create a USP? Some experts recommend asking your clientsbut that may not lead to any insights. Instead, think about what you want to achieve for your customers or clients. Ask yourself, what’s my dream for my customers? But first, survey the competition. Make sure they’re not making the same promise and announcing it to the world. ...Broad...

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