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Saturday, April 5, 2008. Tylenol tampering crisis… and how PR saved the day! Twenty-five years ago, when seven people died in the Chicago area after taking Tylenol Extra Strength capsules laced with cyanide, Johnson and Johnson, Tylenol’s parent company, was instantly and dramatically thrown into the public spotlight. In order to save face, Johnson and Johnson’s swiftly reacted to this tragedy by a voluntary wide-scale product recall, and an in-depth investigation. Phase two came as a wave of a 30-city v...

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Saturday, April 5, 2008. Tylenol tampering crisis… and how PR saved the day! Twenty-five years ago, when seven people died in the Chicago area after taking Tylenol Extra Strength capsules laced with cyanide, Johnson and Johnson, Tylenol’s parent company, was instantly and dramatically thrown into the public spotlight. In order to save face, Johnson and Johnson’s swiftly reacted to this tragedy by a voluntary wide-scale product recall, and an in-depth investigation. Phase two came as a wave of a 30-city v...
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The Comm Spot | prssacommspot.blogspot.com Reviews

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Saturday, April 5, 2008. Tylenol tampering crisis… and how PR saved the day! Twenty-five years ago, when seven people died in the Chicago area after taking Tylenol Extra Strength capsules laced with cyanide, Johnson and Johnson, Tylenol’s parent company, was instantly and dramatically thrown into the public spotlight. In order to save face, Johnson and Johnson’s swiftly reacted to this tragedy by a voluntary wide-scale product recall, and an in-depth investigation. Phase two came as a wave of a 30-city v...

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The Comm Spot: April 2008

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Saturday, April 5, 2008. Tylenol tampering crisis… and how PR saved the day! Twenty-five years ago, when seven people died in the Chicago area after taking Tylenol Extra Strength capsules laced with cyanide, Johnson and Johnson, Tylenol’s parent company, was instantly and dramatically thrown into the public spotlight. In order to save face, Johnson and Johnson’s swiftly reacted to this tragedy by a voluntary wide-scale product recall, and an in-depth investigation. Phase two came as a wave of a 30-city v...

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The Comm Spot: Tylenol tampering crisis… and how PR saved the day!

http://prssacommspot.blogspot.com/2008/04/tylenol-tampering-crisis-and-how-pr.html

Saturday, April 5, 2008. Tylenol tampering crisis… and how PR saved the day! Twenty-five years ago, when seven people died in the Chicago area after taking Tylenol Extra Strength capsules laced with cyanide, Johnson and Johnson, Tylenol’s parent company, was instantly and dramatically thrown into the public spotlight. In order to save face, Johnson and Johnson’s swiftly reacted to this tragedy by a voluntary wide-scale product recall, and an in-depth investigation. Phase two came as a wave of a 30-city v...

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Saturday, April 5, 2008. Tylenol tampering crisis… and how PR saved the day! Twenty-five years ago, when seven people died in the Chicago area after taking Tylenol Extra Strength capsules laced with cyanide, Johnson and Johnson, Tylenol’s parent company, was instantly and dramatically thrown into the public spotlight. In order to save face, Johnson and Johnson’s swiftly reacted to this tragedy by a voluntary wide-scale product recall, and an in-depth investigation. Phase two came as a wave of a 30-city v...

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