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PS: RESEARCH &amp Consulting

Tuesday, October 26, 2010. But On The Other Hand. I recently conducted qualitative research focus groups to elicit consumer opinions regarding three prototypes of a potential new product. One client objective was to understand perceived consumer benefits of key product features in each prototype. I adapted an improv frame called “Inner Voices” into what I now call “But On The Other Hand.”. This improv based approach:. Quickly surfaced key features for each prototype that were important to the respondents.

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Tuesday, October 26, 2010. But On The Other Hand. I recently conducted qualitative research focus groups to elicit consumer opinions regarding three prototypes of a potential new product. One client objective was to understand perceived consumer benefits of key product features in each prototype. I adapted an improv frame called “Inner Voices” into what I now call “But On The Other Hand.”. This improv based approach:. Quickly surfaced key features for each prototype that were important to the respondents.
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PS: RESEARCH &amp Consulting | ps-research.blogspot.com Reviews

https://ps-research.blogspot.com

Tuesday, October 26, 2010. But On The Other Hand. I recently conducted qualitative research focus groups to elicit consumer opinions regarding three prototypes of a potential new product. One client objective was to understand perceived consumer benefits of key product features in each prototype. I adapted an improv frame called “Inner Voices” into what I now call “But On The Other Hand.”. This improv based approach:. Quickly surfaced key features for each prototype that were important to the respondents.

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ps-research.blogspot.com ps-research.blogspot.com
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PS: RESEARCH &amp Consulting: Dental Procedure

http://ps-research.blogspot.com/2010/07/dental-procedure.html

Wednesday, July 28, 2010. Recently I heard a radio spot that began, “When you hear the words dental procedure how do you feel? 8221; My immediate response to the words dental procedure was “UG.” I started thinking about how much additional probing it would take me as a qualitative researcher to find out exactly what “UG” means. “Feel” is such an abstract word that it’s often almost impossible to explain exactly how or why we feel the way we do. Subscribe to: Post Comments (Atom). View my complete profile.

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PS: RESEARCH &amp Consulting: July 2010

http://ps-research.blogspot.com/2010_07_01_archive.html

Wednesday, July 28, 2010. Recently I heard a radio spot that began, “When you hear the words dental procedure how do you feel? 8221; My immediate response to the words dental procedure was “UG.” I started thinking about how much additional probing it would take me as a qualitative researcher to find out exactly what “UG” means. “Feel” is such an abstract word that it’s often almost impossible to explain exactly how or why we feel the way we do. Saturday, July 24, 2010. The Logical HOW Communicator. A HOW...

3

PS: RESEARCH &amp Consulting: Science of the 4-Quadrant Communication Model

http://ps-research.blogspot.com/2010/07/science-of-4-quadrant-communication.html

Saturday, July 24, 2010. Science of the 4-Quadrant Communication Model. The four quadrants of the PSRC Communication Model are as follows. The Logical HOW Communicator. HOW communicators think analytically and don’t engage with things that are not "explainable". HOWs rely on figures and facts and on this basis they feel secure to act. HOWs generally perceive "psychobabble" as negative, but will accept it if based on unequivocal research results. “Just hold on there! Provide analysis and facts. The Creati...

4

PS: RESEARCH &amp Consulting: Business Schools Using Improvisation Classes to Teach Skills Such as Creativity and Leadership

http://ps-research.blogspot.com/2010/08/business-schools-using-improvisation.html

Thursday, August 19, 2010. Business Schools Using Improvisation Classes to Teach Skills Such as Creativity and Leadership. Here are some highlights from a recent CNN interview with Robert Kulhan, adjunct assistant professor at Duke University's Fuqua School of Business:. In a business world that's more uncertain than ever it pays to be able to think on your feet. That's why some business schools are using improvisation classes to teach skills such as creativity and leadership. View my complete profile.

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PS: RESEARCH &amp Consulting: But On The Other Hand

http://ps-research.blogspot.com/2010/10/but-on-other-hand.html

Tuesday, October 26, 2010. But On The Other Hand. I recently conducted qualitative research focus groups to elicit consumer opinions regarding three prototypes of a potential new product. One client objective was to understand perceived consumer benefits of key product features in each prototype. I adapted an improv frame called “Inner Voices” into what I now call “But On The Other Hand.”. This improv based approach:. Quickly surfaced key features for each prototype that were important to the respondents.

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PS: RESEARCH &amp Consulting

Tuesday, October 26, 2010. But On The Other Hand. I recently conducted qualitative research focus groups to elicit consumer opinions regarding three prototypes of a potential new product. One client objective was to understand perceived consumer benefits of key product features in each prototype. I adapted an improv frame called “Inner Voices” into what I now call “But On The Other Hand.”. This improv based approach:. Quickly surfaced key features for each prototype that were important to the respondents.

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