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We are a market research company made up of psychologically trained professionals, dedicated to revealing the underlying motivations of consumer behavior. In a marketplace where parity among brands...

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We are a market research company made up of psychologically trained professionals, dedicated to revealing the underlying motivations of consumer behavior. In a marketplace where parity among brands...
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PSYCHOLOGICS - Home | psychologicsonline.com Reviews

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We are a market research company made up of psychologically trained professionals, dedicated to revealing the underlying motivations of consumer behavior. In a marketplace where parity among brands...

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1

Dr. James Rosow - PSYCHOLOGICS

http://www.psychologicsonline.com/dr-james-rosow.html

Patricia S. Campbell. Is a Licensed Clinical Psychologist in private practice and a Senior Associate at Psychologics. He also serves as an adjunct faculty member at The School of Visual Arts where he teaches Developmental Psychology. Dr. Rosow received his undergraduate degree from the University of Pennsylvania and his doctorate from the Derner Institute at Adelphi University.

2

Analysis - PSYCHOLOGICS

http://www.psychologicsonline.com/analysis.html

Patricia S. Campbell. Main Entry: anal•y•sis. Pronunciation: ə-năl'ĭ-sĭs. The separation of an intellectual or material whole into its constituent parts for individual study. The study of such constituent parts and their interrelationships in making up a whole. A spoken or written presentation of such study. The Psychologics trained moderator is able to explore what is revealed by the techniques in such a way that we learn what really drives consumer behavior.

3

Dr. Sam Cohen - PSYCHOLOGICS

http://www.psychologicsonline.com/dr-sam-cohen.html

Patricia S. Campbell. Has a doctorate in clinical social work and an advanced certificate in psychoanalytic ego psychology (study of unconscious and its impact on behavior). Dr Sam’s views have appeared in New York magazine, the Wall Street Journal, and the New York Times. He has made personal appearances on a TV special addressing the advancements in advertising with Debra Norvell and as a guest on the Early Show. He presently serves on an Advisory Board for Crispin Porter and Bogusky....

4

Associates - PSYCHOLOGICS

http://www.psychologicsonline.com/associates.html

Patricia S. Campbell. Dr Karen Kiemel, PhD. Dr James Rosow, PhD. Sherri Troy, Psych Strategist. Geri Mazur, Psych Strategist. Patricia S. Campbell, Project Manager. Ian Spence, Art Director.

5

Insight - PSYCHOLOGICS

http://www.psychologicsonline.com/insight.html

Patricia S. Campbell. The capacity to discern the true nature of a situation; penetration. The act or outcome of grasping the inward or hidden nature of things or of perceiving in an intuitive manner. Insight is the revealing of the core unconscious driver of human behavior. Brands serve real functions as well as what we at Psychologics call a prop function. The prop function is the core unconscious motivation for the purchase of the brand.

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