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Pieter M. Ottevanger

My Digital Moleskine

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Pieter M. Ottevanger | ptrm.blogspot.com Reviews
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My Digital Moleskine
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Pieter M. Ottevanger | ptrm.blogspot.com Reviews

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1

Pieter M. Ottevanger: What's The Next Big Thing?

http://ptrm.blogspot.com/2007/10/change-will-always-happen-thats-why.html

Pieter M. Ottevanger. Wednesday, 10 October 2007. What's The Next Big Thing? Change will always happen, that's why there will always be next things. Some of these things tend to be bigger than other things that's why there will be next ‘big’ things. The big (! Question here being off course: what is that next big thing? Before I will try to answer that question it might be good to tell what that question means to me. I read the question as ‘what is the next big consumer trend? I won’t list all the ...

2

Pieter M. Ottevanger: All is Brand

http://ptrm.blogspot.com/2007/10/all-is-brand.html

Pieter M. Ottevanger. Tuesday, 16 October 2007. Quite some while ago a my oh so sweet and lovely friend ‘Mar’ invited me to go to a book launch of this book called ‘Bonfire of the brands’ by Neil Boorman. The event took place at Mother. Where a discussion panel talked about the book and the addition of some glasses of wine stimulated the audience to react as well (coincidentally, they also served the world’s largest bread sticks). To find out if it’s possible to live without brands. What Neil does by bur...

3

Pieter M. Ottevanger: Focus Groups and Contexts

http://ptrm.blogspot.com/2007/10/focus-groups-and-contexts.html

Pieter M. Ottevanger. Monday, 29 October 2007. Focus Groups and Contexts. Lately I’ve been thinking about focus groups and context. These thoughts have mainly been fed by some stuff in my blog-bubble. By Vicky of Naked communications in NY. And this film made by Roger Baldacci and Lawson Clarke of Arnold. Now if you don’t mind I’ll add my tardy piece to this context scented jigsaw puzzle. And his spaghetti sauce talk at TED and the view of Kevin Roberts. In his book Lovemarks. Strengthen this view as well.

4

Pieter M. Ottevanger: Jus'athought

http://ptrm.blogspot.com/2007/10/jusathought.html

Pieter M. Ottevanger. Wednesday, 31 October 2007. Since I’ve been actively engaging in the blogosphere (yes I know I’m the very last.). I find that there are a mere three dozen or so blogs I regularly visit or which I follow through RSS. All these blogs more or less treat the same subjects (brands and other related shizzle), which is the reason I read them, they’re interesting to me. But as I said, just a thought. Posted by Pieter M. Subscribe to: Post Comments (Atom). Now, since very few people actually...

5

Pieter M. Ottevanger: Brands as Media

http://ptrm.blogspot.com/2007/11/brands-as-media.html

Pieter M. Ottevanger. Thursday, 1 November 2007. Originally this would be about UGC, CGM or indigenous content (as I saw. Someone call it the other day, like that word a lot). But it moved somewhere slightly different. Before I go further huddle up and listen, here’s what’s up; let’s all make a pact right here and now and drop the name CGM, okay? Wrote some very interesting views on this, which you can read here. Which was evoked by this. Ou, si vous parlez francais, l’article ici. Eventually this could ...

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Pieter M. Ottevanger

Pieter M. Ottevanger. Sunday, 18 January 2009. Yes it's true I have not been very active on this side of the www. I promise you that I will try my utmost to start posting again.soon. For now, if you feel the urge (or are really bored) you can follow me on twitter, flickr and del.icio.us. Check the bar on the right. Talk to you soon! Posted by Pieter M. Wednesday, 28 November 2007. Brands as Media 2. The co-suming thing was picked up by Vee.Chen of Shrink the Media. I make the statement that consumers are...

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