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Publishing 2.0

Publishing 2.0 is a blog about how technology is transforming media.

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Publishing 2.0 | publishing2.com Reviews

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Publishing 2.0 is a blog about how technology is transforming media.

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1

Why Traditional Advertising Formats Fail On The Web

http://publishing2.com/2008/05/24/why-traditional-advertising-formats-fail-on-the-web

Follow, connect, get in touch. Why Traditional Advertising Formats Fail On The Web. Google is the ONLY company that has succeeded in web advertising. Why? Because they perfected search advertising, an entirely web-native form of advertising, whose value proposition is perfect for the web and which has no offline analogue. Why do traditional advertising formats fail on the web? Research by Jakob Nielsen. Puts this into sharp relief:. This is why pre-roll ads on online video = fail, why overlay ads on onli...

2

Best Practices for Journalists Curating the Web: New York Times Bits Blog "What We're Reading"

http://publishing2.com/2009/07/16/best-practices-for-journalists-curating-the-web-new-york-times-bits-blog-what-were-reading

Follow, connect, get in touch. Best Practices for Journalists Curating the Web: New York Times Bits Blog What We're Reading. The New York Times technology blog, Bits. Which features original online reporting by all of the NYT technology journalists, has formally launched a new feature called What We’re Reading. This feature (powered by Publish2. But first, here’s what the feature looks like, in the blog’s right sidebar, under the ad at the top (click for larger image):. 1 Make it a collaborative effort.

3

RSS Is a Glorified "Favorites" Feature

http://publishing2.com/2006/02/02/rss-is-a-glorified-favorites-feature

Follow, connect, get in touch. RSS Is a Glorified Favorites Feature. RSS is in Internet Explorer 7. The blogosphere is shouting from the rooftops. Yawn. I tried RSS in IE7, and it highlights the true shortcoming of current RSS applications it’s really not much of an improvement over favorites or bookmarks. IE7 goes so far as to put the RSS reader in same menu as favorites (or as TDavid puts i. So what’s the real innovation over Favorites/Bookmarks in terms of user experience? Do I really need to be notif...

4

Appearances and the Law in the Lance Dutson Lawsuit

http://publishing2.com/2006/04/29/appearances-and-the-law-in-the-lance-dutson-lawsuit

Follow, connect, get in touch. Appearances and the Law in the Lance Dutson Lawsuit. Much has been said already. Against blogger Lance Dutson by ad agency Warren Kremer Paino Advertising, but here are some issues I haven’t seen addressed yet:. The lawsuit should be required reading. For every blogger seeing the substance of his blog posts cast in the legal terms of defamation, whether right or wrong, must surely have been a sobering experience for Lance, as it should be for us all. April 29, 2006.

5

Why the Social Networking Backlash WILL Happen

http://publishing2.com/2006/06/10/why-the-social-networking-backlash-will-happen

Follow, connect, get in touch. Why the Social Networking Backlash WILL Happen. A generation is about to learn the hard way about the downside of posting your entire life online. An article in the Times. Shows the tip of the iceberg:. Young people may be naive but they are not stupid. The generation just hitting puberty will watch the class ahead of them get screwed out of college admissions and job offers as a result of too much online social networking. And they won’t make the same mistake. June 10, 2006.

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lepamphletparu.blogspot.com lepamphletparu.blogspot.com

LE PAMPHLET PARU: mars 2010

http://lepamphletparu.blogspot.com/2010_03_01_archive.html

LE PAMPHLET PARU : COUPS DE GUEULE CONTRE LES MAUX DE SOCIÉTÉ. Mardi 30 mars 2010. Encore un soupçon d'indépendance. Faire cette démonstration est difficile et c’est une question d’éducation, car cela demande de considérer la sphère sociale, culturelle, littéraire et linguistique qui accompagne le débat politique. Ce système n’est pas viable à long terme et le poids démographique des francophone diminuant, le poids politique s’amenuisant dans l’ensemble Canadien, ça devient de plus en p...En effet, vivre...

lepamphletparu.blogspot.com lepamphletparu.blogspot.com

LE PAMPHLET PARU: novembre 2010

http://lepamphletparu.blogspot.com/2010_11_01_archive.html

LE PAMPHLET PARU : COUPS DE GUEULE CONTRE LES MAUX DE SOCIÉTÉ. Lundi 29 novembre 2010. Gaz des schistes enfin les artistes s'engagent. Vendredi 26 novembre 2010. 171; Plût au ciel que le lecteur, enhardi et devenu. Momentanément féroce comme ce qu'il lit, trouve, sans se. Désorienter, son chemin abrupt et sauvage, à travers les. Marécages désolés de ces pages sombres et pleines de poison;. Car, à moins qu'il n'apporte dans sa lecture une logique. Rigoureuse et une tension d'esprit égale au moins à sa.

lilwhit3.wordpress.com lilwhit3.wordpress.com

Proof that Cookies Equal Happiness | City Marks

https://lilwhit3.wordpress.com/2008/06/24/proof-that-cookies-equal-happiness

Contemplating Life in the Real World. June 24, 2008. Proof that Cookies Equal Happiness. As a self proclaimed “junk food-aholic,” this article. Was the best news of my day – Well, aside from the sun finally shining in Seattle. Though its true that a lot of the junk food we consume is actually junk, researchers have found that cookies (okay, certain types of cookies) can actually increase seratonin levels in the brain which in esscense help with depressing moods. Laquo; From Intern to Alumna. Trinity Unit...

eng1020summer2011.wordpress.com eng1020summer2011.wordpress.com

Of All the Nerve!: An Update on the Oxford Comma | ENG 1020-01: Technology and Online Rhetoric

https://eng1020summer2011.wordpress.com/2011/06/30/of-all-the-nerve-an-update-on-the-oxford-comma

ENG 1020-01: Technology and Online Rhetoric. Arguments of Definition: An Overview of Chapter 9 (Everything’s An Argument) →. June 30, 2011 · 3:02 am. Of All the Nerve! An Update on the Oxford Comma. Arguments of Definition: An Overview of Chapter 9 (Everything’s An Argument) →. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Student Definition Paper #4.

w00tonomy.wordpress.com w00tonomy.wordpress.com

wot’s content marketing? | w00tonomy content marketing

https://w00tonomy.wordpress.com/content-marketing

Wot’s content marketing? 124; Comments RSS. We make your online spend work harder. We deliver. Higher returns on your online investment through the use of targeted, quality content. To build a lasting relationship with your target audiences. Black and white and read all over. Our del.icio.us. An error has occurred; the feed is probably down. Try again later. Wot’s content marketing? At w00tonomy we don’t half bang on about this content marketing stuff. So what exactly is it? Your content must deliver val...

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Student Definition Paper #1 | ENG 1020-01: Technology and Online Rhetoric

https://eng1020summer2011.wordpress.com/2011/07/13/student-definition-paper-1

ENG 1020-01: Technology and Online Rhetoric. Homework for Monday, July 11th. Student Definition Paper #2 →. July 13, 2011 · 2:26 am. Student Definition Paper #1. Independence, liberty and Sovereignty are just a few key words used when talking about freedom. Life is given to everyone, so everyone should have the right to live. And for our part of this, we live in the United States. As citizens of America. What does it mean to be free? Through research, an article called What is Freedom? Even in America, f...

guylucas.com guylucas.com

Postcard from behind the paywall: Ugh | Newsroom With A View

https://guylucas.com/2015/07/15/postcard-from-behind-the-paywall-ugh

Newsroom With A View. Thoughts on the changing media landscape. Laquo; Editing on the margins of discussion. Doing the right thing depends on the definition of ‘right’. Postcard from behind the paywall: Ugh. July 15, 2015 by Guy. My company’s group of NC papers is migrating to a new CMS. I’m the lead for my paper. Within the setup questionnaire that started the process, there was an option for a free “day pass” for non-subscribers. I checked that box. Why not? The iTunes 99 cents? I likened it to erectin...

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The (r)Eevolution of Media. May 30th, 2013. How will native advertising scale? That’s the question on the mind of every brand advertiser, ad agency, and publisher. The hope for native advertising is based on its potential to create immense value for everyone involved:. At its best, native advertising gives consumers content that is genuinely interesting, engaging, and useful. As BuzzFeed has pioneered, the best native ad content can be so engaging that consumers share it with their friends. Native advert...

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學作書 | 文學傳播:出版與編輯

Z書房2010冊展–open book–藝術家之書 邀請展. 四月 29, 2010. 四月 17, 2010. 四月 17, 2010. 四月 10, 2010. 商品包裝 難道編輯還要親自做設計嗎 一本書有封面、文案、內頁版型,看來好像只有文案跟文字編輯有關係吧 其實,這些通通都是編輯的責任。 一位出版社的文字編輯,其實說穿了,什麼都不是,卻是什麼都要做 最後的真相就是,這是一個必須要隨時進行角色扮演的工作,唯一的信念就是 使命必達 林美蘭. 四月 8, 2010. 四月 8, 2010. 四月 8, 2010. Z書房2010冊展–open book–藝術家之書 邀請展. 在 WordPress.com 建立免費網站或網誌. 透過 WordPress.com 打造網站. Add your thoughts here. (optional).

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All Google Docs created from sessions. October 31, 2011. Thanks, all, for a great THATCamp Publishing. If you want to refer back to a discussion, check the THATCamp Publishing Google Docs folder. Created by Aram Zucker-Scharff. You rock, Aram. Comments Off on All Google Docs created from sessions. Libpub – a Google Group list about scholarly publishing activities. October 30, 2011. Comments Off on Libpub – a Google Group list about scholarly publishing activities. October 30, 2011. To check it out. I&#82...