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Proof in the Pudding

Proof in the Pudding. Sunday, March 28, 2010. A Vocabulary Lesson - Rigor and Diversity (or - Two ways to measure the strength of your presence on Wikipedia). My title's ridiculous - I know, I know. It is also ridiculous that my poor blog has been neglected for so long. but no longer! Here we are, delving back into the pudding to find the proof. in other words, trying to figure out how to measure the success of marketing tactics, campaigns, etc. My recent web wanderings have brought me to a blog post.

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Proof in the Pudding | puddingroi.blogspot.com Reviews
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Proof in the Pudding. Sunday, March 28, 2010. A Vocabulary Lesson - Rigor and Diversity (or - Two ways to measure the strength of your presence on Wikipedia). My title's ridiculous - I know, I know. It is also ridiculous that my poor blog has been neglected for so long. but no longer! Here we are, delving back into the pudding to find the proof. in other words, trying to figure out how to measure the success of marketing tactics, campaigns, etc. My recent web wanderings have brought me to a blog post.
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Proof in the Pudding | puddingroi.blogspot.com Reviews

https://puddingroi.blogspot.com

Proof in the Pudding. Sunday, March 28, 2010. A Vocabulary Lesson - Rigor and Diversity (or - Two ways to measure the strength of your presence on Wikipedia). My title's ridiculous - I know, I know. It is also ridiculous that my poor blog has been neglected for so long. but no longer! Here we are, delving back into the pudding to find the proof. in other words, trying to figure out how to measure the success of marketing tactics, campaigns, etc. My recent web wanderings have brought me to a blog post.

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puddingroi.blogspot.com puddingroi.blogspot.com
1

Proof in the Pudding: March 2009

http://puddingroi.blogspot.com/2009_03_01_archive.html

Proof in the Pudding. Sunday, March 8, 2009. The Battle Over Metrics: Is ROI an appropriate measure for social media and brand? And what about the areas of marketing that are not as easily "measurable" in terms of ROI, like social media, for example? How do you decide to pull money out of the marketing budget fot these areas over "tried and true" direct mail campaigns, etc? Through the wonders of the internet, I found an article. In his blog Ron Shevlin's Marketing Whims. At the same time, I don't buy it...

2

Proof in the Pudding: December 2008

http://puddingroi.blogspot.com/2008_12_01_archive.html

Proof in the Pudding. Thursday, December 25, 2008. Back to Basics: Calculating ROI. Author of Drilling Down. Makes the point that because there are so many ways of calculating ROI, the best way to calculate ROI is to use an equation that your company (ie your Board or CEO or CFO) finds relevant. How true. (You can read Novo's full article here. Perhaps this should be step one in any quest for demonstrating accountability in the marketing department - determine what metrics the big bosses want to see.

3

Proof in the Pudding: February 2009

http://puddingroi.blogspot.com/2009_02_01_archive.html

Proof in the Pudding. Sunday, February 8, 2009. Wine for Conversation: An Example of Calculating the Value of Online Influencers. Those of you that know me personally will know that if offered a drink, I almost always opt for a glass of Australian red. For those of you that DO know me personally, it won't surprise you that in a short fit of random Google searching, I used the keywords "wine" "marketing" and "ROI." The best result? An intriguing blog post. Granfield then uses some made-up, but realistic s...

4

Proof in the Pudding: A Vocabulary Lesson - Rigor and Diversity (or - Two ways to measure the strength of your presence on Wikipedia)

http://puddingroi.blogspot.com/2010/03/vocabulary-lesson-rigor-and-diversity.html

Proof in the Pudding. Sunday, March 28, 2010. A Vocabulary Lesson - Rigor and Diversity (or - Two ways to measure the strength of your presence on Wikipedia). My title's ridiculous - I know, I know. It is also ridiculous that my poor blog has been neglected for so long. but no longer! Here we are, delving back into the pudding to find the proof. in other words, trying to figure out how to measure the success of marketing tactics, campaigns, etc. My recent web wanderings have brought me to a blog post.

5

Proof in the Pudding: January 2009

http://puddingroi.blogspot.com/2009_01_01_archive.html

Proof in the Pudding. Monday, January 26, 2009. Exclusive Interview with Zappos' CEO: Measuring Success Through Customer Feedback. According to Tony Hsieh. The proof of the pudding really is in the eating - so to speak. When your focus is providing the absolute best customer service above all else, feedback from your customers is all the proof that you need to show that your marketing is working. Read on for Proof's exclusive interview with Tony. When did you launch Zappos Canada. As your main sales vehi...

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How to Retweet: A Simple Guide

http://bloggingbits.com/the-art-and-science-of-retweeting-for-twitteraholics

How to Retweet: A Simple Guide. This is a guest post by AJ Vaynerchuk. He blogs about social media, marketing, and SEO. And spends a lot of his time on Twitter. Don’t forget to follow me on Twitter. While you’re at it. Many bloggers use Twitter. As a platform to promote their own blog. That’s an easy concept, no need to waste our time there. Instead, lets focus on something that is under-utilized by most bloggers: promoting other blogger’s content by “retweeting.”. How to Properly Retweet. Lastly, you sh...

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Proof in the Pudding

Proof in the Pudding. Sunday, March 28, 2010. A Vocabulary Lesson - Rigor and Diversity (or - Two ways to measure the strength of your presence on Wikipedia). My title's ridiculous - I know, I know. It is also ridiculous that my poor blog has been neglected for so long. but no longer! Here we are, delving back into the pudding to find the proof. in other words, trying to figure out how to measure the success of marketing tactics, campaigns, etc. My recent web wanderings have brought me to a blog post.

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