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Wanted: Entire profession seeks incontinence strategist. I saw this ad on employment website Seek. This morning, under the job title "Content Strategist". I think they'd do better hiring an " Incontinence. Strategist", because this is among the worst. Examples of uncontrolled business-related verbal diarrhoea I've seen. The writing is absolutely awful, using nothing but weasel words, obscuring meaning and using terminology in ways it shouldn't be used. Not to mention the grammatical errors. Worse still, ...

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The QBrand QBlog | qbrand.blogspot.com Reviews

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Wanted: Entire profession seeks incontinence strategist. I saw this ad on employment website Seek. This morning, under the job title Content Strategist. I think they'd do better hiring an Incontinence. Strategist, because this is among the worst. Examples of uncontrolled business-related verbal diarrhoea I've seen. The writing is absolutely awful, using nothing but weasel words, obscuring meaning and using terminology in ways it shouldn't be used. Not to mention the grammatical errors. Worse still, ...

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The QBrand QBlog | qbrand.blogspot.com Reviews

https://qbrand.blogspot.com

Wanted: Entire profession seeks incontinence strategist. I saw this ad on employment website Seek. This morning, under the job title "Content Strategist". I think they'd do better hiring an " Incontinence. Strategist", because this is among the worst. Examples of uncontrolled business-related verbal diarrhoea I've seen. The writing is absolutely awful, using nothing but weasel words, obscuring meaning and using terminology in ways it shouldn't be used. Not to mention the grammatical errors. Worse still, ...

INTERNAL PAGES

qbrand.blogspot.com

1

The QBrand QBlog: Why Nespresso's marketing leaves a bad taste

http://qbrand.blogspot.com/2015/01/why-nespressos-marketing-leaves-bad.html

Why Nespresso's marketing leaves a bad taste. I confess. I have a Nespresso machine and I quite like the coffee it makes. But I'm no fan of the Nespresso marketing system, especially in Australia, and I think Nestl. Has got it very wrong. Let me explain. In the home or small office, the main benefit coffee capsule users are seeking is a reasonable cup of coffee, quickly, easily with minimal mess at an acceptable cost, so Nespresso's key competitors are:. Premium" instant coffee (a contradiction in terms).

2

The QBrand QBlog: August 2012

http://qbrand.blogspot.com/2012_08_01_archive.html

How symbols lose their meaning. If you've seen much of the London 2012 Olympics so far, especially online or print coverage, you'll almost certainly have seen a pic of a medal winner biting his or her piece of bling. It took me just a few minutes to find the images above; no doubt many thousands of pics like these have been taken already, just a few days into competition. Have I really won gold? Links to this post. Subscribe to: Posts (Atom). Stephen Downes is Principal of QBrand Consulting, a Melbourne-...

3

The QBrand QBlog: October 2014

http://qbrand.blogspot.com/2014_10_01_archive.html

Seven News continues to fuel Ebola panic and hate. A woman with vague symptoms is admitted appropriately, cautiously and without panic to a top class medical facility in Brisbane for testing and observation. And what picture does Seven News use to illustrate the story online? A disturbing image of people in Hazmat gear dragging a body bag, with no caption to put it in context. How ironic that Seven's current series of medical reports by Dr Andrew Rochford is called "Healthy Truth", because the truth.

4

The QBrand QBlog: McDonald's "reinvigorated" brand vision. I'm not lovin' it.

http://qbrand.blogspot.com/2015/01/mcdonalds-reinvigorated-brand-vision-im.html

McDonald's "reinvigorated" brand vision. I'm not lovin' it. One of marketing's major continuing problems is jargon. The fuzzy cloud of meaning around so many bits of marketing terminology continues to grow, fuelling the discipline's generally poor reputation and leaving it perpetually open to ridicule. According to Advertising Age last Friday. Than a brand vision. Her marketing philosophy, she says, centres on "powerful ideas", because "a powerful idea changes how we think, feel, act and what we do. ...

5

The QBrand QBlog: November 2012

http://qbrand.blogspot.com/2012_11_01_archive.html

How conservatives and bigots delude themselves - and their followers - about history. As commentator Rachel Maddow puts it. The conservative movement is "stuck in a vacuum sealed, door locked, spin cycle of telling each other what makes them feel good, and denying the factual, lived truth of the world". Conservative political pundit Pat Buchanan. Claimed this week that Obama's re-election has "killed White America". Who climbed Mount Everest? Buchanan asked rhetorically. "White people.". Er, maybe half r...

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Wanted: Entire profession seeks incontinence strategist. I saw this ad on employment website Seek. This morning, under the job title "Content Strategist". I think they'd do better hiring an " Incontinence. Strategist", because this is among the worst. Examples of uncontrolled business-related verbal diarrhoea I've seen. The writing is absolutely awful, using nothing but weasel words, obscuring meaning and using terminology in ways it shouldn't be used. Not to mention the grammatical errors. Worse still, ...

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