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World of Digital Inspiration | Qianru’s Blog about Digital MarketingQianru’s Blog about Digital Marketing (by Qianru Yan)
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Qianru’s Blog about Digital Marketing (by Qianru Yan)
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World of Digital Inspiration | Qianru’s Blog about Digital Marketing | qianruyan.wordpress.com Reviews
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Qianru’s Blog about Digital Marketing (by Qianru Yan)
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American Airlines’ Social Media Engagement—with Facebook as an Example | World of Digital Inspiration
https://qianruyan.wordpress.com/2015/03/27/american-airlines-social-media-engagement-with-facebook-as-an-example
World of Digital Inspiration. Qianru’s Blog about Digital Marketing. American Airlines’ Social Media Engagement with Facebook as an Example. March 27, 2015. Social media has become a really popular communication tool not only for audience but also for organizations. Many companies are trying to utilize it to build the emotion bridge between themselves and their customers. AA’s Facebook Engagement Strategy. The brand I choose to introduce today is American Airline, a major United States. Basically, Americ...
World of Digital Inspiration | Qianru’s Blog about Digital Marketing | Page 2
https://qianruyan.wordpress.com/page/2
World of Digital Inspiration. Qianru’s Blog about Digital Marketing. Digital Marketing in New Era. Have you ever seen this scene before? 1] Have you tried only to scan a code and then get a real product immediately? How could such amazing things happened in your life so closely? The answer is digital marketing. There’s no doubt that digital marketing is now surrounding our lives and changing our way of life. So what […]. Read more "Digital Marketing in New Era". Newer posts →. World of Digital Inspiration.
Classic Digital Marketing Today | World of Digital Inspiration
https://qianruyan.wordpress.com/2015/03/06/classic-digital-marketing-today
World of Digital Inspiration. Qianru’s Blog about Digital Marketing. Classic Digital Marketing Today. March 6, 2015. March 6, 2015. We know that in the past, display advertising was thought as an annoying thing which being largely irrelevant to customers. But with the technologies rapidly developed in digital world, the display advertisements are becoming more personalized and efficient. Personalized Search Results’ Impact on Consumer. SEO/SEM digital marketing tools are based on people’s active search&#...
Debates on Digital Strategy——with Coca Cola Digital Campaigns as an Example | World of Digital Inspiration
https://qianruyan.wordpress.com/2015/02/27/debates-on-digital-marketing-with-coca-cola-digital-campaigns-as-an-example
World of Digital Inspiration. Qianru’s Blog about Digital Marketing. Debates on Digital Strategy with Coca Cola Digital Campaigns as an Example. February 27, 2015. March 6, 2015. Coca Cola is one of the representatives who have achieved outstanding successes with digital marketing strategies. By integrated social media and other platforms creatively, Coca Cola managed to get real-time interaction with its customers and benefit from it a lot. Integration of Media and Engagement with Customers. Share a Cok...
American Airlines’ Social Media Content Strategy | World of Digital Inspiration
https://qianruyan.wordpress.com/2015/04/10/american-airlines-social-media-content-strategy
World of Digital Inspiration. Qianru’s Blog about Digital Marketing. American Airlines’ Social Media Content Strategy. April 10, 2015. April 13, 2015. With marketing platforms diversifying nowadays, the content creating and distributing are also becoming vital for marketers. It’s not the technologies but the relevant and valuable stories attract people’s attention, acquire customers and engage your target audience. Content is fire, and social media is gasoline. Jay Baer. So it could be concluded that the...
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Albums I loved in 2012 | Cider House Productions
https://ciderhouseproductions.com/2013/01/01/albums-i-loved-in-2012
Digital strategy, product development and consultancy. Albums I loved in 2012. January 1, 2013. January 2, 2013. Will there be another underground youth movement? With another year passing without a significant youth musical movement emerging, I start to wonder whether we’ll ever have another rave or punk explosion. The disparate nature of music consumption combined with instant social communication probably prevents large underground movements ever existing in the same way again. And random purchases in...
dual screen | Cider House Productions
https://ciderhouseproductions.com/tag/dual-screen
Digital strategy, product development and consultancy. Second screen live experiences to come of age in 2012. November 12, 2011. December 27, 2012. This year it might change. A number of factors are making synchronous interactive experiences of great importance to television broadcasters. It is also an area that new tech companies, like Zeebox. Are innovating in. The factors relate to matured broadcast technologies. And cultural changes in television commissioning. Continue reading →. Sorry, your blog ca...
content | Cider House Productions
https://ciderhouseproductions.com/tag/content
Digital strategy, product development and consultancy. Are media organisations too fixated on content formats rather than outcomes? September 7, 2014. March 12, 2015. Waitrose is a lifestyle choice that happens to have supermarkets. Google is about a vision of a simpler way of life, not a search engine, email service or car maker. Factual media is in an even more precarious situation . We don’t need news outlets to tell us what’s going on. They don’t have exclusive access to the...Service Design and unde...
Moving to Content Platforms | Cider House Productions
https://ciderhouseproductions.com/2015/03/12/content-platforms
Digital strategy, product development and consultancy. Moving to Content Platforms. March 12, 2015. March 12, 2015. Credit to Anni Betts for the image. Michael Cusomano talks about building platforms rather than products to maintain ‘staying power’. This is not purely a technical exercise. You need to have a common content structure, taxonomy, editorial approach and feedback process to assess the impact of content across channels. Credit to Tim Pashuysen for the image. Credit to BRaVe Ventures. Both soci...
“youth musical cultures” | Cider House Productions
https://ciderhouseproductions.com/tag/youth-musical-cultures
Digital strategy, product development and consultancy. 8220;youth musical cultures”. Albums I loved in 2012. January 1, 2013. January 2, 2013. Will there be another underground youth movement? Continue reading →. Favorited Moments in Music: Haçienda mixcloud.com/eventbrite/mom. By Eventbrite 1 month ago. Barry Blitt's incredible @ NewYorker. Cries* https:/ t.co/EhrULr4jNu. Can anyone point me to the post #Brexit. Can't seem to find them anywhere 1 month ago. Just loved Quintessential Jazz by @ dmichuda.
Are media organisations too fixated on content formats rather than outcomes? | Cider House Productions
https://ciderhouseproductions.com/2014/09/07/are-media-organisations-too-fixated-on-content-formats-rather-than-outcomes
Digital strategy, product development and consultancy. Are media organisations too fixated on content formats rather than outcomes? September 7, 2014. March 12, 2015. Waitrose is a lifestyle choice that happens to have supermarkets. Google is about a vision of a simpler way of life, not a search engine, email service or car maker. Factual media is in an even more precarious situation . We don’t need news outlets to tell us what’s going on. They don’t have exclusive access to the...Service Design and unde...
Beginning of the end for screens | Cider House Productions
https://ciderhouseproductions.com/2014/04/09/beginning-of-the-end-for-screens
Digital strategy, product development and consultancy. Beginning of the end for screens. April 9, 2014. April 9, 2014. Glazed eyes, cross legged, staring at a screen, whilst images flicker across pupils. Clunky multi press , swipe and tap motions with one hand as I pull up the calculator – type , correct, type, undo. Faux wooden bookshelves and dials, containing a mock toolkit which crudely beeps and swooshes, as if I’m an inhabitant of a Jeff Koon. It all seems so dated, so Microserfs. Computer design h...
enhanced tv | Cider House Productions
https://ciderhouseproductions.com/tag/enhanced-tv
Digital strategy, product development and consultancy. Second screen live experiences to come of age in 2012. November 12, 2011. December 27, 2012. This year it might change. A number of factors are making synchronous interactive experiences of great importance to television broadcasters. It is also an area that new tech companies, like Zeebox. Are innovating in. The factors relate to matured broadcast technologies. And cultural changes in television commissioning. Continue reading →. Sorry, your blog ca...
Where next for commercial radio? | Cider House Productions
https://ciderhouseproductions.com/2013/02/15/where-next-for-commercial-radio
Digital strategy, product development and consultancy. Where next for commercial radio? February 15, 2013. February 15, 2013. The latest Rajar figures. Absolute Radio’s sell off and increasing consolidation have signalled a warning to commercial radio in the UK in 2013. Rather than doom and gloom-monger, what are some possible ways in which commercial radio can still prosper? 1 Work with advertisers to create more entertaining and effective marketing to avoid switching off listeners. RAJARs are such a cr...
broadcasters | Cider House Productions
https://ciderhouseproductions.com/tag/broadcasters
Digital strategy, product development and consultancy. Are TV on demand aggregators really dead in the water? November 4, 2011. December 27, 2012. Following SeeSaw’s closure, New Media Age today reports. Does the now defunct SeeSaw service act as a canary for other such services? I’m going to evaluate three vital issues in broadcasting: a) what is the impact of connected TVs on desktop services? B) why would broadcasters withdraw into a limited number of big services? Continue reading →. Email check fail...
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World of Digital Inspiration | Qianru’s Blog about Digital Marketing
World of Digital Inspiration. Qianru’s Blog about Digital Marketing. Less is More–Thoughts about Impacts of Big Data on Marketing. If asked using only one keyword to conclude today’s marketing trend, I would recommend customer-driven marketing. It is us who take charge of market and become more powerful in leading the trend. Companies are eager to build the connection with their customer for a loyal program, so they are seeking the way to dig more […]. American Airlines’ Social Media Content Strategy.
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