qscores.blogspot.com
Q Scores Blog: Daytime Talk Shows -- Growing Appeal and Advertiser Value
http://qscores.blogspot.com/2012/09/daytime-talk-shows-growing-appeal-and.html
Wednesday, September 12, 2012. Daytime Talk Shows - Growing Appeal and Advertiser Value. Over the past four seasons this popular daypart has seen the talk show category grow from 13 or 14 shows up to 17 going into the current 2012-13 season. With this growth has come a variety of entertaining "newbie" talent to this genre such as Anderson Cooper, Katie Couric, Steve Harvey and the return of a revitalized Ricki Lake. As can be seen in the following chart, since the 2008-09 season, the average Positive.
qscores.blogspot.com
Q Scores Blog: May 2012
http://qscores.blogspot.com/2012_05_01_archive.html
Wednesday, May 23, 2012. The Most Appealing Celebrity in America is? Fill in the celebrity of your choice and you are probably way off target! Could it be Oprah, Kim K., Sofia V., Clooney, Julia? Actually, it's Betty White! Believe it or not. She achieved the highest Q Score in our most recent study of 1800 celebrities released in March 2012. To be fair, however, she tied with Tom Hanks who has been at or near the top for 10 years running. Tuesday, May 8, 2012. Tim Tebow Recognition Now At 83%. Q Scores ...
qscores.blogspot.com
Q Scores Blog: International Q Scores: Your Global Connection for Multi-Country Objectives
http://qscores.blogspot.com/2013/02/new-international-performer-q-scores.html
Wednesday, April 24, 2013. International Q Scores: Your Global Connection for Multi-Country Objectives. Here's your opportunity to measure celebrity awareness and appeal around the world w. Ith custom designed studies to fit your specific objectives. Tap into the opinions of millions of authentic international consumers t. O measure the strength of the emotional connection between your target demographics and specific celebrities (global or local) in over 50 countries. Call us at 516-365-7979 or by email:.
gcmatusopen.blogspot.com
GCM at the U.S. Open: 13 June
http://gcmatusopen.blogspot.com/2005_06_13_archive.html
GCM at the U.S. Open. News, notes and tidbits from Pinehurst No. 2, site of the 2005 U.S. Open, posted by Scott Hollister, the editor of GCSAA's Golf Course Management magazine. Monday, June 13, 2005. Unflappable Jett is ready to roll. Golf tournament. So, needless to say, our paths have crossed on numerous occasions, and although I won't be so bold as to call us good friends, I would count him among a small group of superintendents with whom I maintain a close relationship. A: We will have 92 people wor...
exitzero.blogspot.com
EXIT ZERO
http://exitzero.blogspot.com/2003_05_01_archive.html
EXIT HERE FOR RIGHTEOUS INDIGNATION. IF YOU ARE READING THIS AND YOU LIVE IN THE METRO ATLANTA AREA AND ARE DOING NOTHING TONIGHT AND HAVE SOME CASH BURNING A HOLE IN YOUR POCKET, TAKE ME, ATLSUPERSTAR. OUT FOR A PAULANER OR TWO. AT MY FAVORITE DIVE THE EUCLID AVENUE YACHT CLUB. Also known as simply The Yacht for people like me with their name on a bar stool. Just a suggestion. And a cry for help. Shake some action - ATX Superstar @ 5/31/2003 06:39:00 PM. The part of Shanti. She'll be having surgery next...
qscores.blogspot.com
Q Scores Blog: September 2012
http://qscores.blogspot.com/2012_09_01_archive.html
Wednesday, September 12, 2012. Daytime Talk Shows - Growing Appeal and Advertiser Value. Over the past four seasons this popular daypart has seen the talk show category grow from 13 or 14 shows up to 17 going into the current 2012-13 season. With this growth has come a variety of entertaining "newbie" talent to this genre such as Anderson Cooper, Katie Couric, Steve Harvey and the return of a revitalized Ricki Lake. As can be seen in the following chart, since the 2008-09 season, the average Positive.
qscores.blogspot.com
Q Scores Blog: New 'Dead Q Study' Now Available - Assessing The Value Of Deceased Celebrities
http://qscores.blogspot.com/2014/01/new-dead-q-study-now-available.html
Monday, January 27, 2014. New 'Dead Q Study' Now Available - Assessing The Value Of Deceased Celebrities. Using deceased celebrities for licensing, marketing and advertising campaigns has evolved into a big business. Over the past 16 years, our "one-of-a-kind" syndicated Dead Q. The strength of the emotional connection consumers have with the deceased celebrity plays a key role in determining their. Value as an intellectual property. Beyond demographics, other information can be accessed from our databas...
qscores.blogspot.com
Q Scores Blog: January 2014
http://qscores.blogspot.com/2014_01_01_archive.html
Monday, January 27, 2014. The Value of Celebrity Endorsements. Celebrity endorsements can have a significant impact on increasing consumer awareness and purchase intentions for virtually every product category. The key ingredient for making this work is insuring that the celebrity spokesperson is perceived to be compatible with the brand and the product category, and that these important perceptions are based on the brand's target consumers (primary purchasers). Motivating to the purchase decision. Study...
qscores.blogspot.com
Q Scores Blog: August 2012
http://qscores.blogspot.com/2012_08_01_archive.html
Tuesday, August 7, 2012. Tide Picks BETTY WHITE. Why? Is It Just Her Name? According to the Q Scores Company, which tracks the popularity of about 1,800 celebrities, Ms. White is tied with Tom Hanks as having. The highest favorability rating. Reprinted from NY Times Business Day 8/3/12. Subscribe to: Posts (Atom). Q Scores identify the most enthusiastic consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept. In additi...
SOCIAL ENGAGEMENT