kruppyrants.blogspot.com
KRUPPY RANTS: Yeh Yeh Im iOver-Connected -
http://kruppyrants.blogspot.com/2010/03/yeh-yeh-im-iover-connected.html
Sunday, March 28, 2010. Yeh Yeh Im iOver-Connected -. Yeh I work in Social media. And yeh that requires a computer and yeh that means I need to keep on top of things that are constantly evolving. So yeh I am connected to an internet source for much of my waking hours. But boys and girls I am not alone as The Courier Mail. The average Australian internet user invests more than two working days on the net every week. March 28, 2010 at 7:47 PM. March 28, 2010 at 7:57 PM. I gotta say bigger than a Facebook a...
kruppyrants.blogspot.com
KRUPPY RANTS: January 2010
http://kruppyrants.blogspot.com/2010_01_01_archive.html
Tuesday, January 19, 2010. Pants off Subway Flashmob. Here's the latest installment from New York mob pranksters 'Improv everywhere'. Just makes me wonder how much brands are missing out on product placement opportunities as well as branded opportunities as I have mentioned before. Subscribe to: Posts (Atom). Melbourne, Victoria, Australia. Let me know what you think even if you think I have no idea what I'm talking about. You're probably right to be honest. Cheers Kruppy. View my complete profile.
kruppyrants.blogspot.com
KRUPPY RANTS: August 2009
http://kruppyrants.blogspot.com/2009_08_01_archive.html
Thursday, August 27, 2009. MySpace Recharge takes off! In partnership with ANZ and Visa, MySpace has just released their pre-paid recharge card. Which is a very promising step forward for the brand. The card is a great initiative for MySpace which is still to launch the much hyped MySpace Music. No doubt the recharge card will also be a great hit when MySpace users are allowed to purchase their concert tickets and merchandise etc. Wednesday, August 26, 2009. Nielsen not good enough. For as long as I have...
kruppyrants.blogspot.com
KRUPPY RANTS: October 2009
http://kruppyrants.blogspot.com/2009_10_01_archive.html
Wednesday, October 28, 2009. Kasabian's use of social media. Here is a fantastic showing of how some bands are making full use of the potential of social media. This video was undoubtably created for viral pentration. It is a great example of what makes a good viral video. Very simply - an innovative and entertaining idea. Since launching 6 days ago, the video has had nearly 200,000 views. What a great way to to help pick up the sales of their album'West Ryder Pauper Lunatic Asylum'. There was some incre...
kruppyrants.blogspot.com
KRUPPY RANTS: December 2009
http://kruppyrants.blogspot.com/2009_12_01_archive.html
Monday, December 14, 2009. The last 24 hours has been a Titanic disaster for the Toyota brand. Some say any publicity is good publicty but I say getting publically slammed (pun intended) in the media (The Age, Herald Sun, mX etc) cannot do much for one's branding. In a Mumbrealla thread. Micha McDonald creator of the ad (below) defended the 'short film' saying it was not made for TV but I really don't think this is the point dude. Wednesday, December 9, 2009. Are we living in a social media bubble? Not t...
kruppyrants.blogspot.com
KRUPPY RANTS: May 2010
http://kruppyrants.blogspot.com/2010_05_01_archive.html
Sunday, May 16, 2010. A creative video for a great cause. I was sent this link this morning. It is an entry for the Young Lions YouTube Ad contest. And I think it's so good you should see it too. The creator is a young, budding copywriter, Gavin Chimes from Sydney. Have a look and if you think it's worth it pass it on! Subscribe to: Posts (Atom). Melbourne, Victoria, Australia. Let me know what you think even if you think I have no idea what I'm talking about. You're probably right to be honest. ...The O...
deathbydigital.blogspot.com
Death by Digital: Value in Social Media
http://deathbydigital.blogspot.com/2008/08/monetising-social-media-process.html
Friday, August 15, 2008. Value in Social Media. The recent AIMIA Social Media workshop I attended really got me thinking about the way in which advertisers are truly utilising the value of social media. For starters, we live in a world where every consumer wants to consume content when they want, how they want and where they want. We all love that feeling when the MSN Messenger/Hotmail notification pops up telling us that we have a new Facebook notification. Has someone written on my wall? Imagine a soci...
deathbydigital.blogspot.com
Death by Digital: June 2009
http://deathbydigital.blogspot.com/2009_06_01_archive.html
Wednesday, June 17, 2009. We are talking about premium content here - our users are deeply engaged with our content". You are paying a higher CPM. Because we are talking about premium content". This is our most popular page on the site, we get the highest traffic on this and therefore we have a different CPM. Model for this, we call it a premium CPM. As a media planner dealing day-to-day with sales reps, I've found a common thread in almost every single digital sales pitch. Everyone has premium content?
deathbydigital.blogspot.com
Death by Digital: Tweetally dee, Tweetally dumb
http://deathbydigital.blogspot.com/2009/04/tweetally-dee-tweetally-dumb.html
Sunday, April 5, 2009. Tweetally dee, Tweetally dumb. I along with a growing number of Australians have become part of the flavour of the month in social media, Twitter. Essentially, Twitter takes the one characteristic of Facebook that truly gives the user an opportunity to become an individual. The only difference being that a Twitter post need not be eventful. The quintessential twitter post has yet to be clearly defined - but judging by the following four tweets below - the sky is the limit. I'm hopi...
SOCIAL ENGAGEMENT