brucehorlick.blogspot.com
Bruce Horlick's Blog: February 2011
http://brucehorlick.blogspot.com/2011_02_01_archive.html
Thursday, February 10, 2011. Jack Buck, That's a Winner. Having a blast narrating the autobiography of Jack Buck,. My favorite disc jockey of all time. Yes, disc jockey . He was hillarious on his "record show." Anyone who loves broadcasting and/or baseball will enjoy the stories. And www.radiostorybooks.com. Subscribe to: Posts (Atom). Voice-Over Demos at www.brucehorlick.com. Broadcast ad agency for St. Louis professional service businesses at www.emmiads.com. View my complete profile.
brucehorlick.blogspot.com
Bruce Horlick's Blog: June 2010
http://brucehorlick.blogspot.com/2010_06_01_archive.html
Saturday, June 26, 2010. Amateurs Rule Radio, Especially Weekends. Why have so many radio stations opted to place amateurs on the radio, especially on the weekends? I am amazed at how many stations carry Ask the Expert type programming, and let the Expert host solo. Why not team every Expert with a solid broadcaster who should be viewed as a "book cover" to the Expert's content? Do consultants advise radio station program directors to make their stations sound as pedestrian as possible? The greatest anno...
brucehorlick.blogspot.com
Bruce Horlick's Blog: October 2010
http://brucehorlick.blogspot.com/2010_10_01_archive.html
Saturday, October 16, 2010. The Greatest Advice to Salesmen EVER! Jeffrey Gitomer, Little Black Book of Connections. Page 77 alone is worth its weight in gold. Everything else I've done to create business in the last 20 years pales in comparison. Contact me if you want a copy of the book, I'll spring for the first 20 requests. And www.radiostorybooks.com. Monday, October 4, 2010. Why Does DayTime Radio Spend Huge Amounts of Time Recapping TV? And www.radiostorybooks.com. Subscribe to: Posts (Atom).
brucehorlick.blogspot.com
Bruce Horlick's Blog: July 2010
http://brucehorlick.blogspot.com/2010_07_01_archive.html
Tuesday, July 20, 2010. VO and Media Buying are Arts that Converge to Ensure More Potent Campaigns. So am I voice-over guy who happens to buy media time? Or, am I a media buyer who happens to cut V.O and narration? I honestly don't know, but I can tell you that I live comfortably everyday in both worlds. I fell into the media buying by accident 25years ago. Like studio engineers, media buying puts me where "the action" is. Thursday, July 15, 2010. Ad Reads: a Professional Voice or Owner of Company? Frank...
brucehorlick.blogspot.com
Bruce Horlick's Blog: April 2010
http://brucehorlick.blogspot.com/2010_04_01_archive.html
Saturday, April 3, 2010. Plugging Commercial Stop Sets Hurts Our Incomes. Every program director in the country ought to outlaw talent from plugging that the station is going to a commercial break. What possible purpose does it serve when a talent says, "Now when we come back after commercials."? What listener is going to stick around for the commercials? If the talent's plug is convincing, the listener may check back in a few minutes, but by that time the listener has dodged the commercials.
