thebitsinbetweenblog.blogspot.com
The Bits In Between: December 2009
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Thursday, 31 December 2009. Thanks to New Art. For this. (Double click video to view full-screen.). Sunday, 27 December 2009. Ikea: Hard At Work and Play. Here I've put together a little collection of super-fantastisch Ikea campaigns. The first two videos are digital and ambient efforts to push the new catalogue. Below is the 2009-D&Ad-graphic-design-yellow-pencil-winning '. Ambient campaign from Ogilvy (Frankfurt). Another beauty! Now for a bit of traditional! One of a series by DDB. It must be a joy!
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The Bits In Between: Think on this
http://thebitsinbetweenblog.blogspot.com/2011/04/think-on-this.html
Saturday, 16 April 2011. The greatest damage done by advertising is precisely that it incessantly demonstrates the prostitution of men and women who lend their intellects, their voices, their artistic skills to purposes in which they themselves do not believe, and …. that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man." -. Paul Baran And Paul Sweezy.
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The Bits In Between: Copywriter No.2
http://thebitsinbetweenblog.blogspot.com/2010/07/copywriter-no2.html
Friday, 30 July 2010. New weetabix ad it quite good. Very similar to the ad below though. Subscribe to: Post Comments (Atom). I am a BA English Lit and Philosophy graduate, living in Sheffield. The Bits In Between will catalogue and comment on any advertising/graphic design/film that turns me on. View my complete profile. There was an error in this gadget. I Believe in Adv.
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The Bits In Between: April 2011
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Saturday, 16 April 2011. How to get a Watford place. So I'm winding up the blog. This is because I've lost my love for advertising. I didn't try and. I've just changed path. I did manage to get a place on the Watford course. I just didn't accept the offer. If anyone wants to know roughly how to do it, its all here in the archives. The creative test I used is. The portfolio I submitted is. That advertising can't make people buy something they don't already want or need - that it simply convinces them chos...
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The Bits In Between: May 2010
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Wednesday, 19 May 2010. The ad that restores my faith in copy. Sunday, 16 May 2010. Why visual doesn't always mean good. At first glance these ads by Young and Rubicam (New York) look quite good. After all, they're visual, simple and pretty eye-catching. But after a little thought, I realized they're pretty bad. 1 They tell you nothing about the product and do nothing to suggest why Protex is better than any other hand wash out there. Here's a good example of a 'knowledge gap' in action:. A great discuss...
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The Bits In Between: January 2010
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Monday, 25 January 2010. What do Haiti and phones have in common? Vibrations. (That's not meant to be a tasteless joke - its the idea behind the ad). A lot of good ads take two worlds/ideas, find the overlap, then exploit it's potential. Just like this one. The other day orange texted me and asked if i wanted to give £2.50 to the cause, so I did. whilst on the toilet. Charity begins at home! Wednesday, 20 January 2010. Source: I believe in advertising). Subscribe to: Posts (Atom). View my complete profile.
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The Bits In Between: September 2010
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Friday, 17 September 2010. Via I Believe in Advertising. Friday, 10 September 2010. Ikea Cats: Happy Inside. This doesn't make a heck of a lot of sense, but I like anyway. I guess if you film anything as well as this and put a solo piano track to it it can seem meaningful. Nice end line too. Subscribe to: Posts (Atom). I am a BA English Lit and Philosophy graduate, living in Sheffield. The Bits In Between will catalogue and comment on any advertising/graphic design/film that turns me on. I Believe in Adv.
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The Bits In Between: March 2010
http://thebitsinbetweenblog.blogspot.com/2010_03_01_archive.html
Thursday, 4 March 2010. The last thing you want to do is write 'ads'. Tony gave me some great advice on Tuesday. And it hit me like some sort of revelation. First of all, he gave me some simple tips which I took on board. My book was too robotic; Brand - Proposition - Executions. I was simply writing the strategy as a visual ad. There was no 'vehicle' - no intermediary idea to carry the message. It needed to be Brand - Proposition - I. He said "The last thing you want to do is write ads". Take pretty muc...
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The Bits In Between: Ikea Cats: Happy Inside
http://thebitsinbetweenblog.blogspot.com/2010/09/ikea-cats-happy-inside.html
Friday, 10 September 2010. Ikea Cats: Happy Inside. This doesn't make a heck of a lot of sense, but I like anyway. I guess if you film anything as well as this and put a solo piano track to it it can seem meaningful. Nice end line too. Subscribe to: Post Comments (Atom). I am a BA English Lit and Philosophy graduate, living in Sheffield. The Bits In Between will catalogue and comment on any advertising/graphic design/film that turns me on. View my complete profile. There was an error in this gadget.
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The Bits In Between: April 2010
http://thebitsinbetweenblog.blogspot.com/2010_04_01_archive.html
Wednesday, 21 April 2010. Leo Burnett's Hippocratic Oath. Friday, 16 April 2010. You've probably already seen it, but here's a spot for Warburtons by RKCR/Y&R I find pretty neat. Simple, well executed and most importantly funny. Can't help feel that the bloke who cries on the other guy's shoulder has a comedic face which makes it work. Sorry about the boring post title - I'm off sick and not feeling to puntastic. Looking forward to the next brief. Monday, 12 April 2010. Certainly worth taking note of.