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Third Umpire on Branding

Monday, August 10, 2015. What makes some brand associations click? It’s an uphill task for advertisers and marketers to figure out what works and why, and why not. What comes to your mind when I say Titan other than watches? The same melodious music track that has been played in every commercial of the brand for over 28 years. What about Britannia other than the biscuit associations - what comes to your mind? The music track tin tin da din! Why do associations matter? Will history repeat itself? This tec...

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Third Umpire on Branding | ramanujam-sridhar.blogspot.com Reviews
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Monday, August 10, 2015. What makes some brand associations click? It’s an uphill task for advertisers and marketers to figure out what works and why, and why not. What comes to your mind when I say Titan other than watches? The same melodious music track that has been played in every commercial of the brand for over 28 years. What about Britannia other than the biscuit associations - what comes to your mind? The music track tin tin da din! Why do associations matter? Will history repeat itself? This tec...
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Third Umpire on Branding | ramanujam-sridhar.blogspot.com Reviews

https://ramanujam-sridhar.blogspot.com

Monday, August 10, 2015. What makes some brand associations click? It’s an uphill task for advertisers and marketers to figure out what works and why, and why not. What comes to your mind when I say Titan other than watches? The same melodious music track that has been played in every commercial of the brand for over 28 years. What about Britannia other than the biscuit associations - what comes to your mind? The music track tin tin da din! Why do associations matter? Will history repeat itself? This tec...

INTERNAL PAGES

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1

Third Umpire on Branding: August 2015

http://ramanujam-sridhar.blogspot.com/2015_08_01_archive.html

Thursday, August 27, 2015. Maggi addresses loyalists; says, "We miss you too". Team Maggi begins its crisis management on the communication front with a three-film campaign. Kab wapas ayegaa yaar? I miss you yaar. Come back, man.". Ab aa bhi jao. Miss you yaar.". The brand name is not uttered. At the end of each film, the Maggi logo appears on the screen, along with the words #WeMissYouToo. On the brand's YouTube page, a quick message accompanies the videos: "This one is for all our fans! McCann India ha...

2

Third Umpire on Branding: February 2015

http://ramanujam-sridhar.blogspot.com/2015_02_01_archive.html

Wednesday, February 25, 2015. Quote featured on Afaqs: Thoughts on Dabur's latest. When Dabur's bold ad about ode to brave and beautiful women commercial came out, there were mixed reactions from experts in the marketing and branding arena. The quote below highlight my thoughts on the idea. Read the full article here. Dabur Vatika's ode to brave and beautiful women. Subscribe to: Posts (Atom). Is the new Flying Machines Print Ad objectionable. Are the New Tata Docomo Ads objectionable? King of Good Times.

3

Third Umpire on Branding: November 2014

http://ramanujam-sridhar.blogspot.com/2014_11_01_archive.html

Tuesday, November 11, 2014. Microsoft's branding will be difficult after Nokia. Microsoft has officially dropped the Nokia brand name and is working on rebranding its mobile phones division. You can read the full piece on the merger in the Times of India here. Formality Hatao, Coke Pilao. The old couple carrying a bottle of Coke is more like a 'Gift' or the joy of giving Coke. This isn't Coke trying to enter the tea/coffee space and I dont think they could make a dent there either. The Oxy Fryer is targe...

4

Third Umpire on Branding: May 2015

http://ramanujam-sridhar.blogspot.com/2015_05_01_archive.html

Friday, May 29, 2015. OLX tickles the funny bone with new campaign featuring Kapil Sharma. Click here for the videos:. The overall brand communication is being managed by Lowe Lintas for the last two and a half years. Click here to watch the other ads:. GenX Nano for 'trendy customer', but analysts sceptical. India's automobile major Tata Motors. On Tuesday launched the GenX Nano, a new technologically-advanced hatchback aimed at the "trendy, youthful, bold and stylish customer". Some analysts, howev...

5

Third Umpire on Branding: What makes some brand associations click?

http://ramanujam-sridhar.blogspot.com/2015/08/what-makes-some-brand-associations-click.html

Monday, August 10, 2015. What makes some brand associations click? It’s an uphill task for advertisers and marketers to figure out what works and why, and why not. What comes to your mind when I say Titan other than watches? The same melodious music track that has been played in every commercial of the brand for over 28 years. What about Britannia other than the biscuit associations - what comes to your mind? The music track tin tin da din! Why do associations matter? Will history repeat itself? This tec...

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“If the Universe is 13 Billion Years Old, why is its Temperature Uniform?” | scienceandevidence

https://scienceandevidence.wordpress.com/2011/10/10/horizon

Discoveries in Biology Confirm Predictions of Intelligent Design and Creation. God vs. Richard Carrier: Part 1, The Scientific Arguments →. 8220;If the Universe is 13 Billion Years Old, why is its Temperature Uniform? October 10, 2011. By astronomer Hugh Ross). An artist’s conception of the Big Bang. Image from http:/ scienceblogs.com/startswithabang/2011/06/defining the big bang.php. Although you will often hear this objection against a. As well as here. If ice is placed into a cup of coffee, the ice an...

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Logo

http://brandrecall.org/blog/category/logo

Thoughts on Marketing and Branding by Nanda Kishore Sethuraman, a Global Marketing, Branding, New Media and Communications Professional. Archive for the 'Logo' Category. Laquo; Previous Entries. Introduction to Marketing – Sessions at ITM. October 6th, 2012 Posted in Advertising. Dwaitham and Brand Management. August 20th, 2010 Posted in Advertising. Bayerische Motoren Werke – The position. I had in my previous post committed that I will discuss positioning statement and the way it can morph for differen...

brandrecall.org brandrecall.org

The Good, The Bad, The Ugly

http://brandrecall.org/blog/2014/09/23/the-good-the-bad-the-ugly

Thoughts on Marketing and Branding by Nanda Kishore Sethuraman, a Global Marketing, Branding, New Media and Communications Professional. Laquo; Uber Trouble – A Communication conundrum. The No Wallet Challenge. The Good, The Bad, The Ugly. Airtel recently released it’s second in a campaign series for ‘Video Calling. They had released the first film in this series a few weeks ago. I would call it the ‘Successful Disaster’. Here’s the film for your quick reference. The Airtel Boss Film. On the positive side.

brandrecall.org brandrecall.org

People

http://brandrecall.org/blog/category/people

Thoughts on Marketing and Branding by Nanda Kishore Sethuraman, a Global Marketing, Branding, New Media and Communications Professional. Archive for the 'People' Category. Laquo; Previous Entries. The Good, The Bad, The Ugly. September 23rd, 2014 Posted in Advertising. Introduction to Marketing – Sessions at ITM. October 6th, 2012 Posted in Advertising. It is heartening to see that recruiters pore through piles of resumes to come up with that brilliant match of what the functional head has in mind. I...

brandrecall.org brandrecall.org

Uncategorized

http://brandrecall.org/blog/category/uncategorized

Thoughts on Marketing and Branding by Nanda Kishore Sethuraman, a Global Marketing, Branding, New Media and Communications Professional. Archive for the 'Uncategorized' Category. Laquo; Previous Entries. Day 2 of #NoWalletChallenge. November 5th, 2015 Posted in Uncategorized. Day 1 of #NoWalletChallenge. November 5th, 2015 Posted in Uncategorized. The No Wallet Challenge. I just happened to forget my wallet (which is an integral part of every man’s trousers) on Tuesday. When I wanted to go back...Februar...

brandrecall.org brandrecall.org

PR

http://brandrecall.org/blog/category/pr

Thoughts on Marketing and Branding by Nanda Kishore Sethuraman, a Global Marketing, Branding, New Media and Communications Professional. Archive for the 'PR' Category. Uber Trouble – A Communication conundrum. There are people who swear by Uber. Get on to Twitter and Facebook if you don’t believe me. Within a matter of few years, Uber has reached out to many countries and has been very successful with their operations that has led to a lot of positive WOM. Impressive thus far! But Uber seems to […].

brandrecall.org brandrecall.org

Advertising

http://brandrecall.org/blog/category/advertising

Thoughts on Marketing and Branding by Nanda Kishore Sethuraman, a Global Marketing, Branding, New Media and Communications Professional. Archive for the 'Advertising' Category. Laquo; Previous Entries. The Good, The Bad, The Ugly. September 23rd, 2014 Posted in Advertising. Introduction to Marketing – Sessions at ITM. October 6th, 2012 Posted in Advertising. What goes around comes around. I have severe toothache Doctor: Which one? P: Molars, incisors, canines. The whole thing! I can only treat you for yo...

brandrecall.org brandrecall.org

TV

http://brandrecall.org/blog/category/tv

Thoughts on Marketing and Branding by Nanda Kishore Sethuraman, a Global Marketing, Branding, New Media and Communications Professional. Archive for the 'TV' Category. Laquo; Previous Entries. The Good, The Bad, The Ugly. September 23rd, 2014 Posted in Advertising. Introduction to Marketing – Sessions at ITM. October 6th, 2012 Posted in Advertising. Warning: Long post. Very close to my heart and hence By this time everyone who had anything to say must have already said it. In this quick-fire worl...For m...

marketing-retailinc.blogspot.com marketing-retailinc.blogspot.com

World of Marketing in India: February 2009

http://marketing-retailinc.blogspot.com/2009_02_01_archive.html

World of Marketing in India. Santha (haat) in a town near Hyderabad. Music competition to create brand recall (The Economic Times). Old Monk Factory at Solan in Himachal Pradesh. For all Old Monk Aficiondos. Subscribe To marketing-retailinc.blogspot.com. Teens: They are a Moving Target. Article on Political Advertising. A platform for marketers, both urban and rural, across disciplines to come together and share their thoughts. View my complete profile. THIRD UMPIRE ON BRANDING. Saturday, February 7, 2009.

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Third Umpire on Branding

Monday, August 10, 2015. What makes some brand associations click? It’s an uphill task for advertisers and marketers to figure out what works and why, and why not. What comes to your mind when I say Titan other than watches? The same melodious music track that has been played in every commercial of the brand for over 28 years. What about Britannia other than the biscuit associations - what comes to your mind? The music track tin tin da din! Why do associations matter? Will history repeat itself? This tec...

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Coming Soon

Personal website of researcher Ryan Ramanujam.

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4 cycle fat loss solution pdf free download. 4 cycle fat loss solution pdf free download. Is a fitness program that can help you lose weight and make your body better! Today we speak of a method of training that is having some interest in recent months. This is a free exercises that uses your own body and small tools to make training effective, called calisthenics. Another point in favor of this method of training is the opportunity to be followed regardless of age. It does not affect the development...