randythecopyguy.blogspot.com

Inside a Copywriter's Head

Friday, November 25, 2016. A Few Wrong Reasons to Reject a Tagline. Taglines are tricky. Chances are, most writers and marketers have rejected a great tagline for the wrong reason. Randy the Copy Guy. Friday, September 30, 2016. Fall TV and Old Habits that Die Hard. Call me old school, but I still get excited about the Fall TV season. Randy the Copy Guy. Monday, September 19, 2016. There's something about a train. What is it about a train that stokes my creative fire? Randy the Copy Guy. Theres another p...

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Inside a Copywriter's Head | randythecopyguy.blogspot.com Reviews

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Friday, November 25, 2016. A Few Wrong Reasons to Reject a Tagline. Taglines are tricky. Chances are, most writers and marketers have rejected a great tagline for the wrong reason. Randy the Copy Guy. Friday, September 30, 2016. Fall TV and Old Habits that Die Hard. Call me old school, but I still get excited about the Fall TV season. Randy the Copy Guy. Monday, September 19, 2016. There's something about a train. What is it about a train that stokes my creative fire? Randy the Copy Guy. Theres another p...

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Inside a Copywriter's Head | randythecopyguy.blogspot.com Reviews

https://randythecopyguy.blogspot.com

Friday, November 25, 2016. A Few Wrong Reasons to Reject a Tagline. Taglines are tricky. Chances are, most writers and marketers have rejected a great tagline for the wrong reason. Randy the Copy Guy. Friday, September 30, 2016. Fall TV and Old Habits that Die Hard. Call me old school, but I still get excited about the Fall TV season. Randy the Copy Guy. Monday, September 19, 2016. There's something about a train. What is it about a train that stokes my creative fire? Randy the Copy Guy. Theres another p...

INTERNAL PAGES

randythecopyguy.blogspot.com

1

Inside a Copywriter's Head: A Few Wrong Reasons to Reject a Tagline

http://randythecopyguy.blogspot.com/2016/11/a-few-wrong-reasons-to-reject-tagline.html

Friday, November 25, 2016. A Few Wrong Reasons to Reject a Tagline. Taglines are tricky. Chances are, most writers and marketers have rejected a great tagline for the wrong reason. As a writer, I love the process of developing taglines. It's an invaluable branding exercise and a chance to help define a brand in a lasting way. That's why I was delighted to read this concise, valuable look at 5 questions NOT to ask when you're evaluating taglines. 5 QUESTIONS NOT TO ASK WHEN EVALUATING TAGLINES. Nike has t...

2

Inside a Copywriter's Head: Performance Anxiety at Starbucks

http://randythecopyguy.blogspot.com/2016/06/performance-anxiety-at-starbucks.html

Wednesday, June 22, 2016. Performance Anxiety at Starbucks. For a number of years, I got my morning coffee on the street, from the coffee cart guy. The cart and the vendor changed sometimes, based on my office location or walking route, but the routine was pretty standard. And the coffee was damn good. Bear with me. First, there’s the multitude of options available. Usually, I just want a plain old cup of joe. But which blend? Even when I know precisely what I want: plain old coffee, blonde roast, I stil...

3

Inside a Copywriter's Head: August 2016

http://randythecopyguy.blogspot.com/2016_08_01_archive.html

Thursday, August 18, 2016. The Pillsbury Dough Boy and Other Icons of My Youth. Poppin’ Fresh, to be more precise. Randy the Copy Guy. Subscribe to: Posts (Atom). The Pillsbury Dough Boy and Other Icons of My Yout. Simple theme. Powered by Blogger.

4

Inside a Copywriter's Head: July 2015

http://randythecopyguy.blogspot.com/2015_07_01_archive.html

Thursday, July 2, 2015. Go Ahead, Take a Stand. Up, down. Up, down. Welcome to my work world, of late. No, we havent started in-office exercising. Youll find no lunges going on here. Instead, I have one of those jazzy adjustable desktops ( Varidesk. That allow you to sit or stand at your desk while you work. And I gotta say, two thumbs up. The VARIDESK. No, not my desk. Please, who has a working desk that neat? Randy the Copy Guy. Subscribe to: Posts (Atom). Go Ahead, Take a Stand.

5

Inside a Copywriter's Head: March 2016

http://randythecopyguy.blogspot.com/2016_03_01_archive.html

Wednesday, March 16, 2016. BuzzFeed and the Rise of Post-Literate Media. Every now and then I read something that’s a little alarming, disheartening, or discouraging as a copywriter working in a digital world. I’ve seen provocative headlines in LinkedIn group posts and on blogs and other sites questioning the validity of the copywriter in this day and age ( “Are Copywriters Going Extinct? 8220;Are Copywriters Being Replaced by Algorithms? Randy the Copy Guy. Subscribe to: Posts (Atom).

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creative-copywriter.net

Why Calling it a Blog Makes You Look Stupid

http://www.creative-copywriter.net/content-marketing/its-a-blog-post

What We’ve Done. What We’ve Done. Why Calling It a ‘Blog’ Makes You Look Stupid. I’m sorry to anyone who doesn’t know about this. Please don’t take offence. But it has to be said…. And rather than get annoyed, I hope you feel a little gratitude for being told. Like when someone kindly steps over the social embarrassment threshold and tells you that you’ve got spinach in your teeth. And it’s been there all day. Allow me to explain. A ‘blog’ is a ‘magazine’. A ‘blog post’ is an ‘article’. This is a Blog Po...

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Inside a Copywriter's Head

Friday, November 25, 2016. A Few Wrong Reasons to Reject a Tagline. Taglines are tricky. Chances are, most writers and marketers have rejected a great tagline for the wrong reason. Randy the Copy Guy. Friday, September 30, 2016. Fall TV and Old Habits that Die Hard. Call me old school, but I still get excited about the Fall TV season. Randy the Copy Guy. Monday, September 19, 2016. There's something about a train. What is it about a train that stokes my creative fire? Randy the Copy Guy. Theres another p...

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