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The Ranting Journalist

Friday, March 4, 2011. Why quotes in press releases are useless. I get hundreds of press releases, and whether they come from large corporations or small businesses, they typically share one thing: useless quotes. I get where you PR folks are coming from. Your client probably tells you to write a quote that combines branding, marketing, product description and consumer appeal (and likely a few I've missed) all in one little package. The result is that you write something like this:. The reality is that a...

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Friday, March 4, 2011. Why quotes in press releases are useless. I get hundreds of press releases, and whether they come from large corporations or small businesses, they typically share one thing: useless quotes. I get where you PR folks are coming from. Your client probably tells you to write a quote that combines branding, marketing, product description and consumer appeal (and likely a few I've missed) all in one little package. The result is that you write something like this:. The reality is that a...
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The Ranting Journalist | rantingjournalist.blogspot.com Reviews

https://rantingjournalist.blogspot.com

Friday, March 4, 2011. Why quotes in press releases are useless. I get hundreds of press releases, and whether they come from large corporations or small businesses, they typically share one thing: useless quotes. I get where you PR folks are coming from. Your client probably tells you to write a quote that combines branding, marketing, product description and consumer appeal (and likely a few I've missed) all in one little package. The result is that you write something like this:. The reality is that a...

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The Ranting Journalist: Why quotes in press releases are useless

http://rantingjournalist.blogspot.com/2011/03/why-quotes-in-press-releases-are.html

Friday, March 4, 2011. Why quotes in press releases are useless. I get hundreds of press releases, and whether they come from large corporations or small businesses, they typically share one thing: useless quotes. I get where you PR folks are coming from. Your client probably tells you to write a quote that combines branding, marketing, product description and consumer appeal (and likely a few I've missed) all in one little package. The result is that you write something like this:. The reality is that a...

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The Ranting Journalist: March 2011

http://rantingjournalist.blogspot.com/2011_03_01_archive.html

Friday, March 4, 2011. Why quotes in press releases are useless. I get hundreds of press releases, and whether they come from large corporations or small businesses, they typically share one thing: useless quotes. I get where you PR folks are coming from. Your client probably tells you to write a quote that combines branding, marketing, product description and consumer appeal (and likely a few I've missed) all in one little package. The result is that you write something like this:. The reality is that a...

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