inboundstrategy.com
Artists Using Social Media | Inbound Marketing
http://www.inboundstrategy.com/artists-using-social-media
Helping NH Businesses Get Found Online. Artists Using Social Media. March 23, 2012. My artistic ability seemed to plateau in kindergarten, shortly after I stopped eating crayons and paste. With that being said, I am extremely impressed by anyone that can not only produce visual art, but also make a living from their work. I’ve recently had the opportunity to watch an artist, Shawn Reeves. Let People See Behind the Curtain. While Shawn documents the creation process, painter Peter Batchelder does a great ...
inboundstrategy.com
The Death of Captcha - Simple Genius
http://www.inboundstrategy.com/the-death-of-captcha
Helping NH Businesses Get Found Online. The Death of Captcha? January 24, 2014. At the digital marketing agency SilverTech. Have done something so profoundly obvious, that it is also sheer genius: they have killed the need for captcha. Over the years, captcha has become a little more sophisticated, but it is still built on a few basic principles:. It’s very difficult for computers to “see” images, in terms of interpreting what is being displayed. As SilverTech now proves: there is a better way. The swipe...
inboundstrategy.com
Increase the ROI of PPC | Lead Nurturing | Inbound Marketing
http://www.inboundstrategy.com/increase-ppc-roi-with-lead-nurturing
Helping NH Businesses Get Found Online. Increase PPC ROI with Lead Nurturing. May 15, 2012. Depending on which marketer you talk to, pay-per-click (PPC) advertising is either the devil or an integral part of a company’s marketing mix. True defenders of inbound marketing will beat their chests and say that focusing on organic traffic is the best way to go, while others will point to the competitive landscape and proven ROI of well managed PPC campaigns. The premise was simple: remind the lead why they fil...
davidcummings.org
50 Things Every Startup Should Know – David Cummings on Startups
https://davidcummings.org/2010/09/05/50-things-every-startup-should-know
David Cummings on Startups. David Cummings on Startups. September 5, 2010. September 6, 2010. 50 Things Every Startup Should Know. With so much noise out there relative to what’s important in startups, here are 50 things every startup should know, in no particular order. 99% of decisions aren’t permanent. Be slow to hire and quick to fire. Measure what you manage. Competition isn’t as important as the customer. 95% of startups shouldn’t raise money. Join a startup peer group. Always ask for a discount.
inboundstrategy.com
Email Marketing Tips: The Power of Oops | Lead Generation | Inbound Marketing
http://www.inboundstrategy.com/email-marketing-the-power-of-oops
Helping NH Businesses Get Found Online. Email Marketing: The Power of “Oops”. June 13, 2013. Of HubSpot once asked people about email marketing, with one question being centered around what had proven effective in the past. I immediately thought of the “Oops” campaigns that I used to run. In reality, there never was a problem. But, changing the subject line to “Opps… we made a mistake! Comments on this entry are closed. Previous post: Anatomy of a Newsjack. Connect with Matt Sullivan. Interesting read on...
inboundstrategy.com
Call Me Maybe, Inbound Marketing Anthem | Inbound Marketing
http://www.inboundstrategy.com/call-me-maybe-inbound-marketing-anthem
Helping NH Businesses Get Found Online. Is “Call Me Maybe” the Inbound Marketing Anthem? July 26, 2012. First of all, I need to confess that I am. With “Call Me Maybe”. From the first time I saw the Harvard baseball team’s cover. Of the song, to its almost constant presence on Top 40 radio, I can’t stop listening. I know it’s an awful, awful piece of pop music fluff, but I’m hooked. Even to the point of making it my walk-up music in one of my adult intramural leagues. I threw a wish in a well,. We’...
inboundstrategy.com
Inbound Strategy — Page 2
http://www.inboundstrategy.com/page/2
Helping NH Businesses Get Found Online. Using YouTube for SEO. February 8, 2012. It’s time to stop thinking narrowly about SEO. Many business owners and marketers only have one goal in mind with search optimization: getting their site to the top of a search engine result page (SERP). While that outcome is desirable, shooting for that definition of success really misses the point of SEO: to get found […]. Comments on this entry are closed }. Don’t Make Tourette’s Jokes on Social Media. January 18, 2012.
inboundstrategy.com
Using YouTube for SEO | SEO Help | Manchester, NH
http://www.inboundstrategy.com/using-youtube-for-seo
Helping NH Businesses Get Found Online. Using YouTube for SEO. February 8, 2012. It’s time to stop thinking narrowly about SEO. Many business owners and marketers only have one goal in mind with search optimization: getting their site to the top of a search engine result page (SERP). While that outcome is desirable, shooting for that definition of success really misses the point of SEO: to get found by your audience. SEO is about results domination – not just one result at the top. I’m Ron Burgundy?
inboundstrategy.com
Inbound Strategy - About This Blog
http://www.inboundstrategy.com/about-inbound-strategy-matt-sullivan
Helping NH Businesses Get Found Online. Inbound Strategy – A Brief History of Matt Sullivan. My experience with the web and marketing goes back to 1996, when I was 16 and started creating web pages for local businesses. The first corporate site I developed, including a PERL powered form, was for Publishing Partners International. I went on to receive a Computer Science degree from Rensselaer Polytechnic Institute. And an MBA from Southern New Hampshire University. Comments on this entry are closed. Congr...
inboundstrategy.com
Anatomy of a Newsjacking
http://www.inboundstrategy.com/anatomy-of-a-newsjack
Helping NH Businesses Get Found Online. Anatomy of a Newsjack. January 31, 2013. I love the word “ newsjacking. 8220; It doesn’t hurt that the concept is pretty cool as well, as defined by David Meerman Scott. The process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. So, when I had the opportunity for a newsjacking, I took advantage of it, and documented the process to help others do it in the future. Looking ...
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