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RCKT. BLG. - Page 2 of 7 -

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BDAY WEEK POST #3: Why video content is the most powerful tool for your social media presence. February 24, 2016. Video engages the most. Instagram videos create two times more engagement than Instagram photos. On Facebook, posts containing videos lead to 25% higher engagement rates. Than ever before. On Twitter, the addition of videos causes a 28% increase in retweets. The point is clear: video is winning. Video content takes over. Production costs are getting cheaper and cheaper. Video killed the Radio...

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Workplace Essentials: Tobias Westermann - RCKT. BLG.

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Workplace Essentials: Tobias Westermann. July 13, 2015. By RCKT. Staff. Here are the items Tobi uses to keep the creativity flowing. As both a comms manager and musician I’m constantly surrounded by ideas. In my opinion Moleskine notebooks are an elegant way to save those ideas and thoughts. A white sheet of paper and a good pen open the door to creativity and structured chaos. In my opinion, the best performance is based on feeling good! I work with an Android smartphone. I sometimes feel like I&#82...

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Workplace Essentials: Michael Mennekes - RCKT. BLG.

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Workplace Essentials: Michael Mennekes. August 17, 2015. Michael has been working for RCKT. Since May 2015. Because he’s lived in several cities across Germany (example: Munich, Trier, Köln, Hamburg) he likes to keep his Work Essentials very basic (motto: travel light). That’s why you’ll only see the truly important tools on his desk. 4) Pens / Notebook. I always need to have my pen collection and my notebook. I am a big fan of to to-do lists, and work can’t be done without a highlighter. Registration co...

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Workplace Essentials: Maresch Bär - RCKT. BLG.

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Workplace Essentials: Maresch Bär. June 29, 2015. Maresch Bär joined RCKT. as an intern in May while studying Public Relations in Hanover. He is passionate about startups and communications, so moving to Berlin was only a matter of time. Maresch is a real vinyl-or-die music nerd and professional grammarian. Deal with it. 1) Jamie xx In Colour LP. Is one of my favorite artists right now and his solo debut In Colour. 2) Coffee, Black. I can quit drinking coffee whenever I want to. 4) Ricola Cough Drops.

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How youth defines our culture - RCKT. BLG.

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How youth defines our culture. April 24, 2015. I recently came across a study about what German millennials value. When weighing job options. It raised a few eyebrows. Where we once put emphasis on a company’s name or its reputation, there has been a decided shift to another set of factors. Namely, how can I best grow or have an influence within this organization? The average age at RCKT. Rocket Communications. Is 25 That’s young, but by design. When we branched off from Rocket Internet. So important, in...

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It was a RCKT. kind of night at the PR Report Awards - RCKT. BLG.

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It was a RCKT. kind of night at the PR Report Awards. April 19, 2015. A night worth celebrating. (From left to right) Julia Auerbach, Andreas Winiarski, Markus Oettig, David Zahn, Karolin Hewelt, Simon Ueberheide, Felix Sievers and Lisa Teicher. The evening started off with a champagne toast and ended with some silverware for RCKT. Communication’s Manager Markus Oettig. Was honoured April 16 with the # 30u30 prize. RCKT was out in full force at Kraftwerk. Both Karolin and Andreas served as judges. Ka...

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Next-Level Disruption: Industry 4.0 - RCKT. BLG.

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Next-Level Disruption: Industry 4.0. July 27, 2015. There’s a lot of talk about disruption in Berlin. In our industry, it’s an unavoidable topic. Entrepreneurs from across the world have chosen Berlin as their homebase for the next so-called revolutionary product, technology or service, setting their sights on industries that look slow, vulnerable or even worse – old. According to Cisco, four of 10 established businesses will be replaced in the market by technological developments. We’ve seen significant...

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RCKT's new home and next steps - RCKT. BLG.

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RCKT’s new home and next steps. July 10, 2015. Word on the streets is RCKT. has a new office space. It’s true: we’ve moved out of the Saarbrücker Straße and into a cozy space right next to Gendarmenmarkt. And by cozy we mean an airy sixth-floor penthouse with a killer view of Mitte. I think this adequately sums up how we’re feeling right now. Those growing pains have helped us identify what we strive for as an agency. We’re young. Has morphed into the agency buzzphrase of 2015. And with reason: busin...