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Innovation - Market Research | Consumer DNA
http://dnamarketresearch.com/services/innovation
Market Research Consumer DNA. Perhaps most characteristic of marketing today is the rapid growth of new products and the acceleration of innovation cross all categories. To put it in perspective, the average grocery store in 1980 had about 15,000 products/SKUs. Today, the average grocery store has over 50,000 SKUs. And there are many examples of this same level of growth, even higher, at the individual category level – dog food for example. Consumer Insights for Innovation. Form, color, texture. We hike ...
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The Team - Market Research | Consumer DNA
http://dnamarketresearch.com/consumerdna-team
Market Research Consumer DNA. Marketing strategy, market structure and segmentation, shopper insights, innovation, next generation product development. Author: Hot Matter, The Accelerating Curve of Human Innovation. redhotmatter.com. Next Generation product development. CPG, automotive, retail, website design, consumer electronics. Marketing Sciences: University of Texas at Dallas- inferential statistics, multivariate methods and marketing models. Marketing strategies, consumer segmentation, brand perfor...
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