redlizardlounge.blogspot.com

Red Lizard Lounge

Tuesday, January 20, 2009. Staying on your Feet as Consumer Confidence Falls. America is immersed in what economists call "the paradox of thrift." As consumers worry more and spend less, their collective cutbacks keep money out of the economy and make matters worse. As marketers, we communicate logical criteria such as performance and pricing, as well as sensory and emotional stimuli. The alchemy is in the mix. Now is the time to get back to basics. Now is the perfect time to reinforce relationships thro...

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Tuesday, January 20, 2009. Staying on your Feet as Consumer Confidence Falls. America is immersed in what economists call the paradox of thrift. As consumers worry more and spend less, their collective cutbacks keep money out of the economy and make matters worse. As marketers, we communicate logical criteria such as performance and pricing, as well as sensory and emotional stimuli. The alchemy is in the mix. Now is the time to get back to basics. Now is the perfect time to reinforce relationships thro...

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Red Lizard Lounge | redlizardlounge.blogspot.com Reviews

https://redlizardlounge.blogspot.com

Tuesday, January 20, 2009. Staying on your Feet as Consumer Confidence Falls. America is immersed in what economists call "the paradox of thrift." As consumers worry more and spend less, their collective cutbacks keep money out of the economy and make matters worse. As marketers, we communicate logical criteria such as performance and pricing, as well as sensory and emotional stimuli. The alchemy is in the mix. Now is the time to get back to basics. Now is the perfect time to reinforce relationships thro...

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redlizardlounge.blogspot.com

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Red Lizard Lounge: February 2008

http://redlizardlounge.blogspot.com/2008_02_01_archive.html

Monday, February 4, 2008. Walk For A Change. We can't say we specialize in changing behavior without being able to do it ourselves. After the endless french fry lunches and most of us complaining about our thighs, our print production manager came up with the great idea to go walking at lunch! That first day we battled some dicey conditions. It was HOT for San Diego in January…the thermometer was toying with 75 degrees. I think accounts payable almost passed out. No one brought water an...We go walking a...

2

Red Lizard Lounge: June 2008

http://redlizardlounge.blogspot.com/2008_06_01_archive.html

Tuesday, June 10, 2008. Angie's List Adds Doctors;Continuing the Conversation. Kiplinger’s calls Angie’s List, “a virtual backyard fence—with talk about the dry cleaner, the drywaller and everything in-between.” Now Angie’s List is soliciting members’ feedback on medical professionals so it can compile ratings in 55 categories, ranging from allergy/immunology to vascular surgery. Or, as Kiplinger's suggests does it help improve healthcare by providing a mainstream forum where patients can share their exp...

3

Red Lizard Lounge: September 2008

http://redlizardlounge.blogspot.com/2008_09_01_archive.html

Wednesday, September 10, 2008. Is Your Annual Report an Underachiever? Your annual report is a mighty ambassador. Are you using it to its full potential? Properly planned annual reports can be workhorses for branding, marketing, recruitment, philanthropy, employee engagement, lobbying and many other vital tasks. Often annual reports are seen as a yearly obligation and a burden. If you step back each year, plan ahead and engage the annual report in your overall strategy, it can be invaluable.

4

Red Lizard Lounge: August 2008

http://redlizardlounge.blogspot.com/2008_08_01_archive.html

Monday, August 4, 2008. Branding and Family Dynamics. To successfully develop a strong brand across a large company, you must concentrate first on the internal dynamics that give rise to the brand. Think of your company as a family. We all have members who are different, cranky and maybe even weird. But we need to bring everyone into the fold and build each other up. That's what creating a strong central brand is all about. How can you do it? Approach branding as if you're organizing a family reunion.

5

Red Lizard Lounge: January 2008

http://redlizardlounge.blogspot.com/2008_01_01_archive.html

Thursday, January 24, 2008. What does change exactly mean? It’s such a vacuous word that can be both positive and negative. In marketing, how do we make sure it means something grand for your brand and not just loose change? Pretend your brand and or service will be running for President. Here are some tactics candidates are using to bring on change that we know can work for your brand/and or service too. Check it out:. George Bush probably still doesn’t, but he acts the part. Clearly define who you are ...

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Tuesday, January 20, 2009. Staying on your Feet as Consumer Confidence Falls. America is immersed in what economists call "the paradox of thrift." As consumers worry more and spend less, their collective cutbacks keep money out of the economy and make matters worse. As marketers, we communicate logical criteria such as performance and pricing, as well as sensory and emotional stimuli. The alchemy is in the mix. Now is the time to get back to basics. Now is the perfect time to reinforce relationships thro...

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