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Wednesday, 15 September 2010. What happens when the CEO loves F1? 8216;Grübel was planning to get in with Sauber. 8217; was how impeccable veteran F1 journalist Roger Benoit broke the news that UBS Group CEO Oswald Grübel had been planning once again to sponsor Sauber F1 in Swiss magazine Blick. Following a few days after the announcement of UBS sponsorship of Formula 1, the timing couldn’t have been much worse. The Blick story is bad news for everyone. For all Grübel’s assertions that the sponsors...

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Wednesday, 15 September 2010. What happens when the CEO loves F1? 8216;Grübel was planning to get in with Sauber. 8217; was how impeccable veteran F1 journalist Roger Benoit broke the news that UBS Group CEO Oswald Grübel had been planning once again to sponsor Sauber F1 in Swiss magazine Blick. Following a few days after the announcement of UBS sponsorship of Formula 1, the timing couldn’t have been much worse. The Blick story is bad news for everyone. For all Grübel’s assertions that the sponsors...

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Redmandarin Blog | redmandarin.blogspot.com Reviews

https://redmandarin.blogspot.com

Wednesday, 15 September 2010. What happens when the CEO loves F1? 8216;Grübel was planning to get in with Sauber. 8217; was how impeccable veteran F1 journalist Roger Benoit broke the news that UBS Group CEO Oswald Grübel had been planning once again to sponsor Sauber F1 in Swiss magazine Blick. Following a few days after the announcement of UBS sponsorship of Formula 1, the timing couldn’t have been much worse. The Blick story is bad news for everyone. For all Grübel’s assertions that the sponsors...

INTERNAL PAGES

redmandarin.blogspot.com

1

Redmandarin Blog: September 2009

http://redmandarin.blogspot.com/2009_09_01_archive.html

Tuesday, 1 September 2009. By Shaun Whatling, published in Sports Business September 09. Redmandarin are great believers in definition, as a foundation for planning, creativity and accountability. It underpins the thinking we apply to the challenges facing our clients. We published Defining Sponsorship to articulate Redmandarin's vision of sponsorship’s essence and potential. Category exclusivity, the ‘official beer’ story, is offered as a benefit: in fact, it is simply a hygiene factor. ...What Coca-Col...

2

Redmandarin Blog: June 2010

http://redmandarin.blogspot.com/2010_06_01_archive.html

Monday, 7 June 2010. A double or quits? The new Lib-Con government is talking a big game on the topic of binge drinking. How this impulse manifests itself remains to be seen, but we are right to be twitchy about the recommendations contained in the Health Committee First Report on Alcohol (HC151) and the prospect of alcohol sponsors being told – you’re barred. But as we wait for news on drink, gambling is grabbing the headlines. Meanwhile, Bodog, an American onling gaming brand, made an. Online gambling ...

3

Redmandarin Blog: March 2010

http://redmandarin.blogspot.com/2010_03_01_archive.html

Thursday, 25 March 2010. Media Value. Cabbage. The valuation, for anyone who hasn’t seen one, is based on two measures - ‘tangible’ and ‘intangible’ - and two corresponding fictions. The tangible component is calculated by assigning a value to every conceivable touch-point with the brand. Calculating the ‘tangible value’ is based on the fiction that an accurate commercial value can be assigned to the consumer touch-points offered by the sponsorship. Rights-holders should not be deceived into thinking the...

4

Redmandarin Blog: They seemed smart enough...

http://redmandarin.blogspot.com/2009/12/they-seemed-smart-enough.html

Thursday, 17 December 2009. They seemed smart enough. Everyone loves a fall from grace. It's human nature. A mixture of relief - for those of you who never have; reassurance - that we're all human, regardless of endorsement value; and fascination - at how far our emotions can betray our rational selves. The non endemic media, indoctrinated in the lore of brand value transfer, always jump to the conclusion that sponsors will suffer immediate irreperable brand damage. But of course, that's not the case.

5

Redmandarin Blog: September 2010

http://redmandarin.blogspot.com/2010_09_01_archive.html

Wednesday, 15 September 2010. What happens when the CEO loves F1? 8216;Grübel was planning to get in with Sauber. 8217; was how impeccable veteran F1 journalist Roger Benoit broke the news that UBS Group CEO Oswald Grübel had been planning once again to sponsor Sauber F1 in Swiss magazine Blick. Following a few days after the announcement of UBS sponsorship of Formula 1, the timing couldn’t have been much worse. The Blick story is bad news for everyone. For all Grübel’s assertions that the sponsors...

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Wednesday, 15 September 2010. What happens when the CEO loves F1? 8216;Grübel was planning to get in with Sauber. 8217; was how impeccable veteran F1 journalist Roger Benoit broke the news that UBS Group CEO Oswald Grübel had been planning once again to sponsor Sauber F1 in Swiss magazine Blick. Following a few days after the announcement of UBS sponsorship of Formula 1, the timing couldn’t have been much worse. The Blick story is bad news for everyone. For all Grübel’s assertions that the sponsors...

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Skip to primary content. Skip to secondary content. Redmandarin is defining the future of sponsorship; providing board-level consultancy and creating effective campaigns for the world’s leading blue-chip brands since 1999. The monthly e-newsletter from Redmandarin with our latest opinions and resources. The launch of Beyond Red. Redmandarin has launched Beyond Red, a sister agency that will support the sponsorship company in its brand activations. Beyond Red will deliver sponsorship activation global...

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