redskyinsights.com

RedSky

Amplifying your marketing potential. RedSky amplifies your marketing potential by identifying and focusing on areas of growth and simplifying to make it happen. We are not flashy, although we believe in smart designWe don’t believe in 50 pound decks unless that’s what the solution requires. We don’t work in a vacuum. We work to understand your world so the solution fits into it. Transparent – we leverage the internal team – you remain in control. The ultimate driver of growth and insights of all kinds.

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RedSky | redskyinsights.com Reviews

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Amplifying your marketing potential. RedSky amplifies your marketing potential by identifying and focusing on areas of growth and simplifying to make it happen. We are not flashy, although we believe in smart designWe don’t believe in 50 pound decks unless that’s what the solution requires. We don’t work in a vacuum. We work to understand your world so the solution fits into it. Transparent – we leverage the internal team – you remain in control. The ultimate driver of growth and insights of all kinds.

<META> KEYWORDS

1 service

2 case studies

3 marketing strategy consulting

4 view our work

5 learn about us

6 learn and evolve

7 discover and innovate

8 services

9 we are

10 innovation

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service,case studies,marketing strategy consulting,view our work,learn about us,learn and evolve,discover and innovate,services,we are,innovation,enablers,growth,go to market,pharmaceutical,financial,technology,health/wellness,retail,global energy

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RedSky | redskyinsights.com Reviews

https://redskyinsights.com

Amplifying your marketing potential. RedSky amplifies your marketing potential by identifying and focusing on areas of growth and simplifying to make it happen. We are not flashy, although we believe in smart designWe don’t believe in 50 pound decks unless that’s what the solution requires. We don’t work in a vacuum. We work to understand your world so the solution fits into it. Transparent – we leverage the internal team – you remain in control. The ultimate driver of growth and insights of all kinds.

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redskyinsights.com

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health/wellness - RedSky Insights

http://www.redskyinsights.com/portfolio/healthwellness

Non-Profit Health Care Related Organization. The organization had shifted its strategic focus but was finding it difficult to change the perceptions of customers and prospects. Developed a comprehensive view of the key stakeholders we needed to influence. Conducted extensive internal and external research to gauge opinions about the current and future brand perceptions. Defined a new brand positioning and brand attributes. Worked with every department to see how they could more actively live the brand.

2

cpg - RedSky Insights

http://www.redskyinsights.com/portfolio/cpg

Product Development for Leading Global Consumer Brand. Respected leading British brand seeks to explore market for student loans. Conduct qualitative research with parents and students planning to enter or currently attending college and/or graduate school. 8216;Test’ three product concepts with all three segments. Confirm hypotheses via qualitative research using national sample, on-line survey. Develop comprehensive profile of most attractive loan prospects. Product concepts in pilot test.

3

Retail - RedSky Insights

http://www.redskyinsights.com/portfolio/retail

Increase share of basket with low income shoppers. Extensive qualitative research with consumers (in-home gatherings, in store shop-alongs, small group sessions) to better understand the daily challenges they face and the role of grocery shopping in their lives (when, where and how they shop and why). Interviews with client store directors and managers to obtain their perspective on low income shoppers, what’s working and what’s not. Same store sales increases significantly within first three months.

4

Service - RedSky Insights

http://www.redskyinsights.com/portfolio/service

Leading Asian Automobile Manufacturer. Establish a clear difference between two leading brands from the same company. Initiated global research (North America, Europe, China, Southeast Asia) with client executives, dealers and consumers to understand client and competitor brand buying influences and overall perceptions of each brand (client ad agencies were invited to participate all research sessions for the purpose of informing the follow-on creative work). Client’s overall global market position moved...

5

Pharmaceutical - RedSky Insights

http://www.redskyinsights.com/portfolio/pharmaceutical

Clarify corporates brand attributes across the organization to ensure company actions are in line with key target audience needs and expectations. Initiated employee research to determine if attributes are understood and used to guide daily actions. Conducted external target audience research to validate the relevancy of the attributes and if required, redifne them based on their input. Develop internal education and training program to embed desired. Interactions with key audicences improve significantly.

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Amplifying your marketing potential. RedSky amplifies your marketing potential by identifying and focusing on areas of growth and simplifying to make it happen. We are not flashy, although we believe in smart designWe don’t believe in 50 pound decks unless that’s what the solution requires. We don’t work in a vacuum. We work to understand your world so the solution fits into it. Transparent – we leverage the internal team – you remain in control. The ultimate driver of growth and insights of all kinds.

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